Real Time Tracking of Public Opinion with Craig Leonard Eyesover


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Craig Leonard, CEO, Eyesover Technologies is gathering data from social posts and comment sections from media outlets to keep track of public opinion in real time. With a focus on political conversations and how voters are using social media to express concerns, Eyesover is replicating polling in real time to highlight issues for campaigns often ahead of traditional polling methods. Instead of asking set questions, this approach uses key words and machine learning to analyze and identify trends and unexpected concerns. An ability to track across time allows Eyesover to compare changes in sentiment of supporters as well as those not likely to vote for a candidate.

@eyesover_tech #2020election #polling

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