Power of Online Ads to Persuade with Myles Bugbee Political Strategist


Manage episode 244449908 series 1171999
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Myles Bugbee is a political strategist with a keen eye for the power of online political ads to persuade and mobilize voters and using social media as a branding tool as he did for Senator Jon Tester's campaign. Myles talks about how the Trump campaign is currently using online ads to target new segments of voters with a landing page that does not match the information in the ad to create custom audiences to re-target later. We also talk about the impact of incendiary as well as humorous ads to persuade, drive action and increase viral engagement, what opponents can do to push back against false claims, and best practices for political online ad campaigns.



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