Challenges for Ghostwriters Working with Politicians with Dan Gerstein Gotham Ghostwriters

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Dan Gerstein, CEO, Gotham Ghostwriters reflects on the challenges and rewards of working with elected officials as a speechwriter and ghostwriter. He points out how those clients who are themselves good writers are perhaps the most appreciative of the work of a ghostwriter. Dan explains the different roles a ghostwriter might play, why politicians need help writing persuasive speeches in this age of social media, mobile technology, and hyper-partisanship and the potential of humor in telling a story to engage voters and build coalitions.

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