#81 - 6 Steps to Capturing & Nurturing Leads to Conversion

Digital Marketing Made Simple with Jennie Lyon

Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy.

Luckily, there's a tremendous opportunity for savvy marketers and business owners (like you) to implement effective lead capture and nurturing strategies. Below, let's look at six of the most common that will work for any stage of business.

What you will learn:

1. Different opt-ins: To build trust and learn about your perfect customer, pepper different options for their email on your website.
2. Lead generation bots: Lead bots are the new best friend of marketers everywhere. Lead bots are simply chatbots set up to capture contact information and qualify your leads.
3. Lead Magnets: A lead magnet that will work needs to align with your core message and entice people into exchanging their email for it.
4. Email Marketing: Email marketing is where the gold's at. This is the #1 asset that you own entirely.
5. Lead Scoring: Lead scoring is an effective way to rank your prospects' interest in your offers. It's also a way of determining how valuable they are to your organization.
6. Multiple Touches: A prospect typically needs ten touches to turn into a customer in today's market. A little more effort on your part can go a long way.

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