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Copywriting & Commerciality with Em from Inkpot & Press
Manage episode 293976660 series 2933269
コンテンツは Lorna Scully によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Lorna Scully またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Emily Mumford is the brains behind the fabulous brand that is Inkpot & Press. The copywriting pro is a countryside-dwelling, English graduate with over 15 years of copywriting experience.
She clearly has a passion for helping value-led brands level up their words across all digital platforms. Whether it's a sales page, product descriptions or Instagram captions you need help with, Em is your girl!
In this episode we chat about;
→ Emily's background and how she became such a fabulous copywriter
→ A brief (potentially controversial) rant about the new 'lockdown' social media managers
→ If you're struggling with selling and feeling 'icky', how copy writing is the easiest way to inject some commerciality
→ How and why to evoke emotion
→ Em shares a bloody brilliant analogy - 'the drinks party'
→ She does a live critique of my Instagram bio and gives you a simple template to follow to make yours the best it can be.
I'm pretty miffed that the audio isn't the best it could possibly be during this episode, but it was too good to throw away. I hope you find great value in it - if you do make sure you leave a review or screenshot and share to your Instagram Stories and tag myself (@LornaScullyUK) and Emily too!
Find Emily: Inkpot & Press Website | Instagram
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