Manage episode 295633102 series 96531
What can dentists learn from the UFC - Ultimate Fighting Championship? You think dentistry is tough? How would you like to go to work and get punched in the face, literally?
When Dana White and the Fertitta brothers, Frank and Lorenzo purchased the Ultimate Fighting Championship (UFC) in 2001 for $2 million, it was banned from Pay Per View and every major television network. Even right here in Arizona the late Arizona Senator John McCain did everything he could to block the UFC referring to their brand of violence as human cockfighting which is laughable coming from a man who never met a war he didn’t want to the USA to fight in, and today it’s worth $7 billion, and you can't pull the trigger on buying your own dental office. Avoid the naysayers and focus on your true core customer patient fans that want to only see you just like they want to see Nate Diaz fight tonight despite his 12 losses. You know why he has 12 losses? Because he never turned down a fight and you turn down, quit, and give up on every rootcanal you refer to the endodontist and every extraction and implant to an oral surgeon. Precision Beats Power. You don't need to bench press 250 lbs. to pull a wisdom tooth. Timing Beats Speed. It doesn’t take an hour to pull four wizzies or do a molar root canal. Find a highly disciplined mentor like Royce Gracie or Bruce Lee. Spend More Time on Promotion and marketing. Everyone understands fighting but not necessarily the difference between boxing, wrestling, karate, and Ju-Jitsu. Everyone understands teeth but not the difference between a crown, bridge, partial, denture and implant. Fighting is a Mind Game. Discover Your Opponent’s Weaknesses. Have you looked at every dental website when you search dentist near me at your own office? Find a Need in the Market that Needs Fulfilling.