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The tech solutions Chinese companies adopt when going overseas (IT #7)
Manage episode 301144516 series 2976224
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In this episode, we spoke to Eran Navon, a regional director of APAC at GeoEdge, about the tech solutions Chinese companies adopt when going overseas. This episode was recorded with the support of the PTL GROUP company. Listen and explore: 00:00 – Intro 05:39 – Emerging of the programmatic advertising 07:15 – Novices solutions for the Chinese market 11:06 – Chinese companies going overseas, including some big brands such as Baidu, Kunlun Tech, and Cheetah Mobile 17:36 – Key takeaways of working with big tech players in China 28:03 – Chinese companies buying advertisement overseas, some numbers and facts 33:16 – GeoEdge’s challenges in China: Business localization not only for China but for each specific province, language, completely different tech ecosystem, and more 39:42 – Key Chinese tech players 42:53 – Why do Chinese companies go overseas? 47:13 – Why are so many Chinese applications becoming successful overseas? 50:55 – China and Israel share a similar pace in business decision making #InsiderTalks #Baidu #ProgrammaticAdvertising
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