Player FMアプリでオフラインにしPlayer FMう!
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
«
»
The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 02, 2025 12:03 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 473240392 series 2112138
On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why human oversight remains critical. He reflects on the parallels between storytelling in comedy and storytelling in research, emphasizing that whether it’s data or humor, connection and clarity are the keys.
Key Takeaways:
(02:09) Dig Insights’ journey from startup to private equity-backed growth.
(05:35) The importance of maintaining research rigor despite industry pressures.
(08:10) Large scales don’t guarantee better insights, just higher correlations.
(12:22) Swiping-based surveys introduced choice and engagement.
(15:46) Research needs exist along a flexible service continuum.
(18:40) Effective AI requires context and customization.
(20:22) Synthetic data performs better in sentiment analysis than research.
(25:22) AI accelerates research by automating data interpretation.
(28:08) Ian’s passion for stand-up comedy and life beyond market research.
Resources Mentioned:
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
253 つのエピソード
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 02, 2025 12:03 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 473240392 series 2112138
On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why human oversight remains critical. He reflects on the parallels between storytelling in comedy and storytelling in research, emphasizing that whether it’s data or humor, connection and clarity are the keys.
Key Takeaways:
(02:09) Dig Insights’ journey from startup to private equity-backed growth.
(05:35) The importance of maintaining research rigor despite industry pressures.
(08:10) Large scales don’t guarantee better insights, just higher correlations.
(12:22) Swiping-based surveys introduced choice and engagement.
(15:46) Research needs exist along a flexible service continuum.
(18:40) Effective AI requires context and customization.
(20:22) Synthetic data performs better in sentiment analysis than research.
(25:22) AI accelerates research by automating data interpretation.
(28:08) Ian’s passion for stand-up comedy and life beyond market research.
Resources Mentioned:
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
253 つのエピソード
Alle episoder
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。