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The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights

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コンテンツは Sima Vasa によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Sima Vasa またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why human oversight remains critical. He reflects on the parallels between storytelling in comedy and storytelling in research, emphasizing that whether it’s data or humor, connection and clarity are the keys.

Key Takeaways:

(02:09) Dig Insights’ journey from startup to private equity-backed growth.

(05:35) The importance of maintaining research rigor despite industry pressures.

(08:10) Large scales don’t guarantee better insights, just higher correlations.

(12:22) Swiping-based surveys introduced choice and engagement.

(15:46) Research needs exist along a flexible service continuum.

(18:40) Effective AI requires context and customization.

(20:22) Synthetic data performs better in sentiment analysis than research.

(25:22) AI accelerates research by automating data interpretation.

(28:08) Ian’s passion for stand-up comedy and life beyond market research.

Resources Mentioned:

Upsiide by Dig Insights

Scott Galloway’s Website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

253 つのエピソード

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Manage episode 473240392 series 2112138
コンテンツは Sima Vasa によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Sima Vasa またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why human oversight remains critical. He reflects on the parallels between storytelling in comedy and storytelling in research, emphasizing that whether it’s data or humor, connection and clarity are the keys.

Key Takeaways:

(02:09) Dig Insights’ journey from startup to private equity-backed growth.

(05:35) The importance of maintaining research rigor despite industry pressures.

(08:10) Large scales don’t guarantee better insights, just higher correlations.

(12:22) Swiping-based surveys introduced choice and engagement.

(15:46) Research needs exist along a flexible service continuum.

(18:40) Effective AI requires context and customization.

(20:22) Synthetic data performs better in sentiment analysis than research.

(25:22) AI accelerates research by automating data interpretation.

(28:08) Ian’s passion for stand-up comedy and life beyond market research.

Resources Mentioned:

Upsiide by Dig Insights

Scott Galloway’s Website

Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.

#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

  continue reading

253 つのエピソード

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