Changing the Ethics & Compliance Brand with Yum!

Creativity and Compliance

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the award-winning Compliance Podcast Network.

Ronnie’s company, Learnings and Entertainment, utilizes the entertainment devices that people use to consume information in their everyday, non-work lives, and apply it to important topics around compliance and ethics. It is not only about being funny. It is about changing the tone of your compliance communications and messaging to make your compliance program, policies and resources more accessible.

In this episode, Tom and Ronnie visit with David Mindell, Associate General Counsel, Global Compliance at Yum! Brands. We discuss the compliance program rebranding that Ronnie and his creative team at Learnings & Entertainment helped David lead. They rebranded the compliance program name, created a new logo and even created a jingle for compliance.

Highlights include:

· Overview of Yum! E&C program.

· Changing the Ethics & Compliance Brand within Yum!

· Putting a fresh face on the E&C program.

· Rebranding with a new name, TASTE - Trust, Accountability, Support, Togetherness, Ethics.

· Have good TASTE! TASTER's CHOICE TRAVELING WITH TASTE THESE ARE THE DAYS OF OUR FRIES

Resources:

• Ronnie Feldman (LinkedIn)
• Learnings & Entertainments (LinkedIn)
• Ronnie Feldman (Twitter)
• Learnings & Entertainments (Website)
• Compliance Confessions - inspired by "Mean Tweets" these 90-second commercials address misconceptions and excuses to promote speak up culture and the E&C team as positive and helpful.
• E&C Training Jams - a soulful singer banters with ethics & compliance explaining policies, sharing examples and debunking excuses.
• Tales from the Hotline – Real speak up-themed stories about workplace behavior gone wrong.
• Workplace Tonight Show! – E&C meets SNL Weekend Update explaining corporate risk topics and why employees should care.

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