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The Power of Direct Response Radio in Home Service
Manage episode 465851231 series 3564634
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Our host, Jim Klauck welcomes Jim Cosmos, his guest from Florida as they dive into the world of radio and its significant impact on the home service industry. Discover how the Blue Collar Wave and understanding your customer avatar can transform your business. Despite the digital craze, modern broadcasting holds untapped potential for service professionals, particularly those under 50 who may dismiss it as outdated. Learn the magic behind radio's influence, its dominance over TV and Facebook, and why it remains a trusted medium.
The episode delves into the demographic age group that's most lucrative, spotlighting how 50+ homeowners are still loyal to radio. It explores this pivotal audience, uncovering insights into their purchasing behavior and how contractors can capitalize. Are digital natives missing out by ignoring radio? Witness how creating demand through this "old" media can lead to direct business growth.
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