Truck Talk 40: I.C.E.: One Real Estate Billionaire’s Powerful Framework for Deciphering BIG Investment Opportunities VS. Flashy Distractions

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“Businesses die from indigestion more often than starvation.” No matter what type of work you do, there will always be opportunities begging for your attention. The key is getting clarity on what’s going to move the needle and not pull you away from your main goal. I’m going to walk you through a framework we use company-wide, that makes getting that clarity effortless. Plus, I share a really powerful perspective from Real Estate Mogul Sam Zell that has changed the game for me. If you suffer from shiny object syndrome like every other entrepreneur on this planet, listen in.Am I Being Too Subtle?: Straight Talk From a Business Rebel: https://www.amazon.com/Am-Being-Too-Subtle-Straight/dp/1591848237

The Snowball: Warren Buffett and the Business of Life: https://www.amazon.com/Snowball-Warren-Buffett-Business-Life/dp/0553384619

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