013 – Stop Being Stupid on Social

Business of Security Podcast

Introduction to the Podcast

I’ve been in and for the most part around the security business for close to 20 years. I In 2008 I started my company to help EP and security businesses with web design, internet marketing and over the last few years social media. I want to help security businesses succeed through their online presence. So many security websites are lacking the basics and now with social media there is even more of a way to succeed or fail miserably.

The podcast is to help those security businesses that are looking around at their competitors and saying we need to do more with our website, we need to get on social media and don’t have a clue or the time to start. Maybe you are just starting out in the protective services business as a per diem, contractor or sub contractor. I share my tips and advice and provide you with information so that your business can succeed online. From tech related gadgets to how to formulate a business plan. If you have any questions or comments about the podcast please send me an email or call 781-369-5185 and leave a voice mail which I’ll air on future episodes.

Podcast is also available on iTunes, Stitcher radio and Spreaker.

On to the main topic – Stop Being Stupid on Social Networks.

There are several components to you being on social media – networking, Word of Mouth marketing, sharing ideas, sharing value to others, enhancing and growing your brand. All positive – business oriented.

Then there is the personal side – selfish narcissistic selfies, pets, children, kicking your feet up and relaxing on a summer evening, sunsets, parties with friends and relatives. All shareable – mostly all positive – but it isn’t business oriented.

I’m all for transparency and authenticity when it comes to who you are and what you are all about – but please don’t mix the two sides (personal and business), on social media. You are two distinct different people – business and personal. You have to remember to keep them separate. You are a security service provider, a EP specialist, you have been to specialized training. You should be thinking and seeing things differently – with a keen eye on those that want to do harm – to you, your client, and your brand. Slightly similar to police officers you are held to a higher standard. People expect you to act in a “do the right thing” only mode.

So when I start to see posts and tweets like check-ins at airports, during a job or even while doing an advance ; complaints about long work days, that you just ate at a restaurant, pictures of beer and broads, I shake my head – what they heck are they doing?

Listen in to the podcast where I share my no nonsense advice to keep your personal side offline.

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