It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers
EP 257 | Content is King with Salimah Mamdani
Manage episode 317872443 series 1408635
Except for repeat and referral business, most clients find a designer through following their content—social media, blogs, podcasts, television, websites, etc. If you want to entice potential clients to hire you, tailoring that content to answer the client’s needs is important. In this episode, we discuss how make the creation of content a more manageable task. In this episode we learn: - content matters, but it needs to be marketed to make it effective - to gain more and better leads, be disciplined about content creation - develop the habit of creating content consistently - create anchor content and then spin off that anchor for 6-12 posts - simplify your strategy to reach more people - business building is not a spectator sport, it requires your full participation It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast