Manage episode 296857992 series 1212684
Digital change creates a whirlwind of ever-shifting opportunities, and being directionless, even for a moment, will sabotage a company’s potential. To surge through the storm as a money-making business, you need to move quickly – but with intention.
Most marketing management leaders lack a framework for successful decision making in a fast-paced digital marketing industry. Rigid long-term planning won’t work when you must execute rapid results that build over time.
Don’t just weather the storm – command and conquer it with focus, force, and success.
Tobin Lehman is a marketing expert joining Adam to help you face change, and scale up your business.
- Why long-term project planning is now an outdated marketing strategy, and what steps counteract this once foolproof model;
- How market fluctuations that are due to societal events can actually help your marketing strategy and sales thrive;
- How rampant fluxes in technology are affecting your brand, customers, and sales;
- Why we should be celebrating the unexpected as it applies to marketing strategy, rather than fearing it;
- And so much more!
Get ready to change the way you handle marketing. Tune in!