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Nir Bashan - Unlock Creativity to Become a Better Investor
Manage episode 301712217 series 2858945
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Nir Bashan is the author of The Creator Mindset (August 2020 / McGraw Hill) and a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, improve customer service and ultimately create more meaning in their work. Nir has spent the last two decades working on a formula to codify creativity. That formula is found in The Creator Mindset.
He has worked on numerous albums, movies, and advertisements with famous actors and musicians ranging from Rod Stewart to Woody Harrelson. His work on creativity has won a Clio Award and was nominated for an Emmy.
Nir is the founder and CEO of The Creator Mindset LLC, a company that conducts workshops, consulting, coaching, and keynote speeches at conferences and corporate events. His clients include AT&T, Microsoft, Ace Hardware, NFL Network, EA Sports, Suzuki, Activision, and JetBlue. Nir lives in Orlando, Florida, with his wife, young son, and two Bernedoodles named P-Paws and Waylon Jennings.
During our discussion, we talk about creativity in finance, a notoriously uncreative, metric-driven industry.
[01:20] – Introducing creativity expert Nir Bashan
[03:20] – Tasting – Whistle Pig Rye – 10-Year-Old
[04:15] – Everyone is creative: “most people think creativity is about playing an instrument or art…but creativity is about being able to solve problems in new and different ways.”
[8:55] – Creativity for investors: The Concept, The Idea, and the Execution. “we have to be willing to embrace the creative side…you have to look at the concept of what you’re doing.
[16:00] – The role of failure: “You must have a few things go wrong in order to be successful.”
[20:15] – Over-quantification: “Human beings love anything that is predictable, and numbers offer this oasis of predictability that gets people really excited…just because something can be reflected in numbers doesn’t mean that it’s good.”
[24:45] – You can’t quantify everything.
[30:50] – “We are so focused on controlling everything in life…while some of that is good, we’ve swung too far to the over-controlled.”
[34:50] – Nir on Wealth “I can't think of wealth without thinking about health. Wealth is about being healthy of mind and body and approaching problem-solving in a new and fresh way.”
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