Sumantha Shankaranarayana - Why Marketing Teams Should Think About Retaining Customers for 5 Years, the Differences in A/B Testing In North America vs. India, and Why You Can't Blindly Trust The Statistics Behind Software Tools.

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In this conversation, I talk with Sumantha about why marketing teams should be thinking about long term retention, the differences in A/B testing across regions, and why you can't blindly trust the statistics of popular software tools.
As a true-blue marketer, Sumantha thrives in a digital environment that enables him to apply and acquire multitudes of knowledge in conversion rate optimization, search engine optimization, pay-per-click campaigns, content marketing, UI/UX, product management, and growth marketing.
Practising the best of momentum making and perfectionism in executing growth models, conversion frameworks, UX strategies for funnel optimization and teaching teams to pursue a customer-centric calling, helps him achieve phenomenal organizational growth while remaining rooted and fighting against user problems.

Connect with Sumantha:

Linkedin: https://www.linkedin.com/in/sumantha-s/
Website: https://endlessroi.com/
Company Website: https://kaspersky.com/
Twitter: https://twitter.com/sunsumantha

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For show notes and more resources, please visit https://beyondinsights.practicoanalytics.com/

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