Sumantha Shankaranarayana - Why Marketing Teams Should Think About Retaining Customers for 5 Years, the Differences in A/B Testing In North America vs. India, and Why You Can't Blindly Trust The Statistics Behind Software Tools.


Manage episode 278592731 series 2795233
著作 Ruben Ugarte の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

In this conversation, I talk with Sumantha about why marketing teams should be thinking about long term retention, the differences in A/B testing across regions, and why you can't blindly trust the statistics of popular software tools.
As a true-blue marketer, Sumantha thrives in a digital environment that enables him to apply and acquire multitudes of knowledge in conversion rate optimization, search engine optimization, pay-per-click campaigns, content marketing, UI/UX, product management, and growth marketing.
Practising the best of momentum making and perfectionism in executing growth models, conversion frameworks, UX strategies for funnel optimization and teaching teams to pursue a customer-centric calling, helps him achieve phenomenal organizational growth while remaining rooted and fighting against user problems.

Connect with Sumantha:

Company Website:

Subscribe and rate this podcast through your favorite app including Apple Podcasts, Spotify, and more.
For show notes and more resources, please visit

21 つのエピソード