How Pret a Manger harnessed variable rewards to recover from the pandemic

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards