The Books & Podcasts That Marketers Love | Original Research


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We spoke with 100 marketing leaders and asked 3 questions:

  • What marketing podcast delivers the most value to you?
  • What is your ALL TIME favorite book on marketing?
  • What’s a RECENT book on marketing you’ve loved?

In this roundtable discussion Benji, James, and Dan breakdown the findings.

Books mentioned:

  • Tipping point by Malcom Gladwell
  • Linchpin by Seth Godin
  • Crossing the Chasm by Geoffrey Moore
  • Play Bigger by Christopher Lochhead
  • Thinking fast & slow by Daniel Kahneman
  • 22 Immutable laws of marketing by Al Ries and Jack Trout

Podcasts Mentioned:

  • B2B Growth
  • Seeking Wisdom
  • State of Demand Gen
  • How I built this
  • Lochhead on Marketing
  • Flip my Funnel
  • HBR
  • The Bigger Narrative

2340 つのエピソード