How Do I Tailor My Marketing to Different Audiences?

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#1221 Greg Langston from CollegeFlightPlan.com is today's guest. His business helps teens (and their parents) understand their values, purpose, and superpowers so they can make good decisions about their education and career. This is stuff I wish existed when I was in high school, and I'm sure many other parents have understood just how powerful this kind of support can be, especially if it can save them tens if not hundreds of thousands of dollars. So what does Greg need help with? Well, he has two target audiences—students and parents—and he needs to know if he's on the right track with how he's marketing to both of them. Show notes and more at SmartPassiveIncome.com/ap1221.

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