I'm Starting a New Business from Scratch. How Do I Make Sure it Succeeds?

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Today I'm speaking with Becca, an entrepreneur who's exiting a retail business successfully and has great plans to start something new—something her town has never seen. It's a great idea for marketing, supporting local businesses, and building community. And it's completely fun. We talk about this new business and brainstorm together. Becca gets excited about how excited I get about some of the ideas we come up with. She still has some things to iron out, like exactly what kind of business model to use, and we generate some ideas for that, too. Soon, you'll be able to check out her business at goodiebike.com. Right now, she's still waiting for the first, most crucial piece of her idea to arrive in a shipment that's been delayed because of COVID-19. But she hasn't let that slow her down—she's ready to take it on the road.

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