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Your SaaS startup’s sales strategy 101 - ep. #8
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Welcome to the latest episode of the #AskAVC podcast - and the first in the series of interviews with Dominique Levin, co-CEO of Winning by Design that helps B2B companies grow by turning sales into a science. What are leads and how they are different from opportunities? What is the role of marketing in generating leads? How the type of market you are in and the stage of your business impact your lead-generation strategy? What tools should you use for attacking an existing market versus creating demand in a brand new one? What is the difference between inbound & outbound strategies? Listen to the episode to get answers to all these questions - and much more! Here are the links that were mentioned in the discussion: Glengarry Glen Ross; How to start a movement
Disclaimer: This podcast is based on the #AskAVC YouTube channel (youtube.com/askavc) - hence, the occasional visual references.
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