565: How to Build a YOU Brand with Julia Goodman


Manage episode 288279806 series 91674
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In today’s episode of the As Told by Nomads Podcast, join me and my guest, Julia Goodman, as we talk about how to build a ‘you’ brand. Julia is an actress, producer, director, and performance coach. She loves being able to help people accept themselves for who they are and find their self-confidence within that. Julia is also the author of the inspiring book You Brand: A Manual for Confidence. Feel free to check it out!

Functional and Dysfunctional Perfectionism

We all have some degree of perfectionism in us. But perfectionism can either work for you or against you, and for Julia, it is the former. Julia Goodman likened functional and dysfunctional perfectionism to climbing mountains. According to her, dysfunctional perfectionism would be climbing one peak after the other with no breaks in between. Meanwhile, functional perfectionism would have more steps. The first step would be climbing the ‘mountain.’ But the next step would not be climbing another one soon after. Instead, it would be taking a break, recognizing back at your efforts, and moving on to the next one.

“Fear generates in you huge energy. You can use it,” Julia quoted from Dame Judi Dench. She then says that fear is like petrol; it is as helpful as it is dangerous. Like perfectionism, fear can either poison you or strengthen you. In the end, it all depends on how you handle it.

About Julia Goodman:

Julia Goodman was an actress, producer, and director for 27 years. She enjoyed early stardom in The Brothers and has appeared in several screen productions such as The Lotus Eaters and Beyond Reason. Along with Kate O’Mara, Julia is the co-founder of the British Actors Theatre Company. She even played leading roles in various Shakespearean performances worldwide.

Her You brand coaching methodology is rooted in the professional theatre’s psychology and techniques. It gives people a practical toolkit that allows them to develop as authentic and impactful communicators by showing them how to ‘perform as themselves.’ Hence, they come across as genuine, natural, and confident wherever they are.

Outline of the episode:

[04:09] Julia’s childhood and upbringing.

[06:26] Gaining independence amid group mentality.

[09:55] Her path to freedom from the entertainment industry.

[12:25] Why people often lose themselves.

[14:54] How one’s presence is a key to influence others.

[18:40] The rise of imposter syndrome during the quarantine.

[21:22] Why self-acceptance is essential.

[24:12] Tayo and Julia’s experiences with delivering a message to others.

[30:00] Julia shares a few things from her book, You Brand: A Manual for Confidence.

[38:55] How Julia balances her acting career and other professions.



You Brand Book


UYD Collective

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