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Episode 11: Cheryl Lindberg Shares Her Entrepreneurial Journey And The Importance Of Influencer Relations In The Beauty Industry
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Cheryl Lindberg has built a successful career by establishing meaningful relationships with brand owners and influencers. After graduating from Orange Coast College with her associate's degree in Fashion Design, Cheryl worked for the acclaimed Paul Frank Industries, Harveys and Hurley, creating on-trend designs. When influencer marketing became pivotal to a beauty brand's success, Cheryl switched gears and entered the beauty industry, working for Too Faced as their Director of Social Media Influencer Relations.
Today, Cheryl is the Head of Consumer Engagement at REN Clean Skincare. In this episode, she talks with Breanna and Karen about the importance of influencer marketing, consumer skincare trends and where she predicts the industry is going in the future. There's so much to learn from this industry vet! It's a must-listen for anyone in the beauty industry, whether you work for or own a brand yourself or are an influencer that wants to collaborate with brands.
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