017: IG Reels for Massage Marketing

Align with The Massage Business Mama

Do Instagram Reels confuse you? They did us too, but we understand the power they currently harness. This is why we decided to stretch ourselves a little bit for this episode and dive into the creation process. Instagram had a problem. They were losing people to TikTok. And in an effort to combat this, they pushed out Reels. These 15 or 30-second video sequences are great for telling stories, giving a glimpse into your life, or marketing your business. And because Instagram is trying to gain back market share, they are showing Reels to a larger audience than stories and posts. Thus, it would behoove Massage Therapists to learn the process. Now I know, it's never easy to learn something new, especially when it comes to technology, but these videos are fun ways to get more eyes on your profile. Social media is a powerful marketing tool when you spend the time learning how to make the algorithms work in your favor. So whether or not you are an IG newbie or a long-time user, you are going to want to start sharing Reels! Beca and Ali walk you through their journey creating a 15-second Reel on @themassagebusinessmama. It was fun, sometimes trying to make this Reel, and they are excited to share with you their process. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app