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305 According to Hoyle
Manage episode 237096616 series 2518900
Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them. He’s show how ‘rules’ and conventions in ad creative change with time. And he’ll share a few ideas he’s scribbled in the book over the years, as he explains why- as he’s fond of saying- “There are no rules in advertising. Only sins.”
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-04.mp370 つのエピソード
Manage episode 237096616 series 2518900
Are there “rules” for creating great ads? This week, Terry O’Reilly dusts off the Great Rulebook of Creative Advertising and shares some of its immutable laws, and plays successful ads that… well… mute them. He’s show how ‘rules’ and conventions in ad creative change with time. And he’ll share a few ideas he’s scribbled in the book over the years, as he explains why- as he’s fond of saying- “There are no rules in advertising. Only sins.”
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-04.mp370 つのエピソード
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