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The New Post-Pandemic Digital Consumer Landscape, With AlikeAudience Co-Founder Bosco Lam
Manage episode 356798807 series 3292720
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In the eleventh episode of AdTech | AlikeAudience, Bosco Lam, Co-founder of AlikeAudience, discusses the new post-pandemic digital consumer landscape with business and technology journalist Duncan Craig.
Tune in to get intriguing insights on:
- Challenges and changes in the AdTech industry and digital advertising media industry in 2023
- The emergence of new consumer touchpoints
- Changes in consumer behavior post-pandemic
- The importance of audience behavior in driving media planning and data strategy
- Challenges and risks of data privacy, including the rush for consent and first-party data in a post-cookie environment
- The importance of data collaboration as a way to overcome potential blind spots in data strategy
Bosco Lam
- Co-founder of AlikeAudience
- Addressability Working Member of iAB Tech Lab
- Expertise in behavioral economics and consumer data
- Passionate about empowering marketers to reach their target customers through connecting data and media and developing privacy-safe audience targeting solutions
Duncan Craig
- Communications Director (AdTech and Digital)
- Former Business and Technology Journalist
- Writes for advertising-marketing tech and digital companies in the Asia-Pacific region and runs their external media pitching/PR.
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