APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers

AdTech with AlikeAudience

Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region.

Listen to James Parker, Derek Fan, and Elice Lau brainstorm about:

• Increasing penetration of smart TVs into the Asian markets;
• More number of audiences developing subscription fatigue;
• Increasing preference for AVOD over multiple subscriptions to OTT platforms;
• Specific strategies to be adopted by marketers in the APAC region; and
• How Amobee can help devise CTV strategies for advertisers and marketers.

Guests

James Parker

linkedin.com/in/james-parker-a648052

• Vice President, Platform and Agency Growth, Amobee.
• Currently responsible for the growth of the platform agency business.
• His initial role at Amobee was to lead the SEA region for the product team.
• Previously held senior data and technology roles in Omnicom Media Group and Xaxis.

Derek Fan

linkedin.com/in/derekfan16

• Director of Business Development and Partnerships at AlikeAudience.
• Currently leading data partnerships and BD initiatives with the ad tech and martech space (DSPs, DMPs, marketing clouds, media agencies, brands).
• Experience in DaaS (Data as a Service) startups.
• Spearheaded the launch of DSP and DMP products during his tenure at Nielsen’s eXelate and iCLick Interactive Asia Limited.

Host

Elice Lau

linkedin.com/in/elicelau

• Chief Strategy Officer at AlikeAudience
• Headed several startups in the Ad-tech Industry
• Key stakeholder for the strategies and operations management at AlikeAudience
• Passionate about trusted data augmentation to enable marketers to reach the right customers.