AMP 243: How to Grow Faster By Focusing on the Right People With Matt Johnson, Author of MicroFamous

Actionable Marketing Podcast

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3y ago 30:51

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Audience growth - whether in the context of social media followers, email list, podcast listeners, or YouTube subscribers - whatever the case may be, it's easy to believe that more is always better.

Today’s guest is Matt Johnson, author of MicroFamous: Become Famously Influential to the Right People. Also, Matt is the founder of a podcast PR agency, Pursuing Results, and host of the MicroFamous podcast. He talks about how to be micro-famous with the right people and learn to grow as an influencer within a given niche.

Some of the highlights of the show include:

MicroFamous: Be famously influential, but not to everyone, just the right people
Focused Approach: Reorient strategy to grow smaller but better following
Benefits: Expect to drive better results by attracting just the right people
What People Want: To working with the #1 name that solve their problems
Who’s the right person? Until you know, you don't know what content to create
Audiences want clarity and focus; put content into the world without shouting
Wave of the Future: Know who to talk to, identify correct niche to focus on
Who are the right people? The most valuable, open-minded, and influential
First or Only: Uncover clear, compelling idea that appeals to a given audience
Three Stages of Influence: Get seen, get noticed, and get known
Practice What You Preach: Share what you do, be featured, build name for self

Links:

Quotes from Matt Johnson:

“When I go to an industry conference, it's full of my ideal people. I absolutely want everybody there to know who I am. That's really what it means to be MicroFamous.”

“If you're not number one, you're facing an uphill battle.”

“You want to be famously influential, but not to everyone, just to the exact right people.”

“The thing that generated sales was delivering the exact right content that the right people cared deeply about and it resonated with them.”

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