Why an online legal marketplace has added tech companies and other alternative providers

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Priori is an online platform known for using data and technology to connect in-house legal teams with lawyers and law firms who can assist with a wide variety of projects. But Basha Rubin, CEO and co-founder at Priori, says the company noticed that clients were sometimes turning to its online marketplace for help with problems that “might be best solved by a ‘new law’ company or a nontraditional legal provider.”

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