5 Parts of a Clear Business Messaging Strategy


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A messaging strategy is a filter to figure out the right words to say to the right people.

The 5 components of any effective messaging strategy are:

  1. Audience: who are you trying to do business with?
  2. Problem: what is their issue?
  3. Solution: how can you help them?
  4. Credibility (Guide): why should they trust you?
  5. Action: what do they need to do to get started?

So where does all of this go? Use this as a filter for all of the content you create. It should be your internal guide as a team to produce a consistent brand message.


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