33 Tangents - Episode #208 - What Does It Mean To Activate Data?

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We’ve all heard about data activation, but what does it really mean?

What is involved to reach data activation? What forms does data activation take?

On this week’s episode of the 33 Tangents podcast, Jim and Jason dive into the topic of data activation and breakdown how much of what is often discussed is real what could be hype. They discuss where organizations often get stuck when trying to activate data and how to avoid common pitfalls.

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