Digital Products → How Ryan Sold a Million Stars

2X eCommerce Podcast

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2M ago 40:58

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Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.

Guest’s Links:

Website: Read the Book: How I Sold a Million Stars
LinkedIn: Ryan Hart

Connect with 2X eCommerce:

Website: 2X eCommerce Website
Instagram: 2X eCommerce Instagram
Twitter: 2X eCommerce Twitter
YouTube: 2X eCommerce YouTube

(00:00) - How Ryan Sold a Million Stars
(04:10) - Introduction to Digital Products
(04:24) - From Insurance to E-commerce
(05:47) - Building the First Digital Product
(07:55) - The Star Dedication Concept
(10:05) - Developing the Star Dedication Platform
(13:58) - Launching with Groupon and Other Platforms
(20:45) - Collecting Customer Feedback
(21:54) - Expanding Product Offerings
(23:11) - Business Growth and Exit Strategy
(25:23) - Revenue and Side Business Insights
(26:04) - Full-Time Job and Side Hustle
(26:53) - Decision to Sell the Business
(31:09) - Life After Selling the Business
(32:35) - Current Ventures and Advice
(37:17) - Final Thoughts and Takeaways

Creators & Guests

Kunle Campbell - Host
Ryan Hart - Guest

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