最高の Project Ad ポッドキャスト (2024)

1
E-commerce Growth Secrets: From Lower Funnel to International Expansion 21:48

29d ago21:48

21:48

Summary In this episode, Keith from Made In discusses his journey in the e-commerce space and the strategies he implemented to scale the new-to-brand customer on Amazon. He shares insights on testing incrementality, maximizing lower funnel opportunities, expanding search terms, and utilizing Amazon Marketing Cloud. Keith also compares the Walmart M…

1
AI's Creative Potential: Insights from the Prosper Show Hackathon 24:59

1M ago24:59

24:59

Summary In this episode, Abe from XP Strategy joins the Ad Project Podcast to discuss his experience participating in an AI hackathon at the Prosper Show. The hackathon involved creating a new product and all the necessary assets within a tight timeframe using AI tools. Abe shares the challenges and successes of the hackathon, including using ChatG…

1
A Strategic Dive into European Expansion with Jérôme de Guigné 22:07

2M ago22:07

22:07

Summary We are live from Prosper Show! In this episode, Joe is joined by Jérôme de Guigné to discuss the process of expanding internationally, specifically to the European market. They cover topics such as general benchmarks for international expansion, competition and cost per click, localization and AI tools, product packaging and customization, …

1
Sponsored Display vs. DSP – Exploring Targeting Tactics, Creative Choices, and Data Insights 0:43

2M ago0:43

0:43

Summary In this episode, the Joe & Matt discuss the differences between Sponsored Display and DSP on Amazon. They explain when to consider using each platform and the various audience targeting options available. They also compare the pricing models and creative options in both platforms. The hosts highlight the advantages of using Amazon's DSP, su…

1
Retail Media Insights: Navigating Amazon Ads and Future Frontiers with Anders Hjorth 41:35

2M ago41:35

41:35

Summary Anders Hjorth, an expert in retail media, discusses his journey into the Amazon and retail media space and the rise of Amazon ads. He defines retail media as advertising in commerce and highlights the differences between retail media in Europe and North America. Anders also explores the challenges of allocating budget and achieving consiste…

1
Amplifying Authenticity and Value on Amazon - with Dom from Sproutbrite 33:49

3M ago33:49

33:49

Summary In this episode, host Joe Shelerud interviews Dom from Sproutbrite, an Amazon seller with a unique background in music and entrepreneurship. Dom shares his journey from a successful music career to starting his own business on Amazon. He discusses the challenges he faced, including financial setbacks and copycat competitors. Dom also emphas…

1
Data Power Play: Amazon Advertising's Off-Platform Advantage 26:52

3M ago26:52

26:52

Summary In this episode, Joe and Sean discuss the power of first-party data in Amazon advertising. They explore the challenges and opportunities of using Amazon's DSP to target audiences off the platform. They highlight the importance of audience segmentation and tracking, as well as the benefits of using hash lists to build lookalike audiences. Th…

1
The Dos and Don'ts of Advertising on Walmart 23:04

3M ago23:04

23:04

Summary In this episode, Joe Shelerud and Melissa Barnstorf discuss Walmart advertising and the differences between Walmart and Amazon ads. They provide tips for getting started with Walmart advertising, including leveraging top-performing keywords from Amazon. They also share a case study of a brand successfully launching on Walmart. The episode c…

1
Insights into Amazon Marketing Cloud and Data Clean Rooms 31:43

3M ago31:43

31:43

In this episode, Joe Shelerud is joined by Jack Lindberg from The Mars Agency to explore the intricacies of Amazon Marketing Cloud (AMC) and data clean rooms. They discuss the technical and analogical aspects of data clean rooms, highlighting their significance in maintaining privacy while sharing valuable data. The conversation delves into use cas…

1
Digital Advertising Predictions for 2024 27:51

4M ago27:51

27:51

Join Matt and Joe in this insightful episode as they dissect the top trends, providing marketers and advertisers with a concise overview of the pivotal shifts defining digital advertising in 2024. Key Highlights: Retail Media Growth: Prediction of a surge in the importance of retail media within the advertising space. Examples of major players like…

1
Navigating the Extended Holiday Landscape: Trends, Challenges, and Strategies 22:09

4M ago22:09

22:09

In this episode of The Ad Project podcast, Joe Shelerud and Maarja Hewitt explore distinctive trends observed during the recent holiday season, comparing them to previous years. A significant focus is placed on the extension of holiday deals, as major retailers like Walmart and Amazon initiated Black Friday promotions as early as November. This dep…

1
TACOS and Beyond: Unwrapping the Layers of Advertising Metrics 23:34

4M ago23:34

23:34

Dive into the practical side of advertising metrics with Joe and Matt as they debunk the TACOS myth on The Ad Project. They cut through the noise to explore the limitations of TACOS and introduce a spread of alternative metrics—including Nachos, Chili, Guacamole, Tortas, Tortilla, Fajita, and Queso—each contributing a distinct perspective on advert…

1
A Conversation with Amazon Ads on Customization and Customer Focus 30:56

5M ago30:56

30:56

Summary In this episode, Joe Shelerud interviews Dave Katz from Amazon Ads. Dave is a marketing technology strategist at Amazon Ads. He guides developers, product teams, and data practitioners to build scalable and effective technology. He has over 15 years of experience in the advertising technology industry working on both the buy and sell sides.…

1
Data-Driven Creatives Featuring Michael Swenson of RocketBike 27:52

5M ago27:52

27:52

This week we welcome Michael Swenson from RocketBike to the podcast! The focus of the discussion is on the importance of creatives and product detail pages in driving conversions on Amazon. Key Takeaways: Elevator Pitch with Second Images: Michael introduces a game-changing strategy—using the second image as a powerful "elevator pitch" to boost con…

1
Q4 Trends: Black Friday, Sponsored TV, and the Shifting Landscape of Holiday Shopping 25:18

5M ago25:18

25:18

In this episode of The Ad Project, co-founders of Ad Advance Joe Shelerud and Matt Wiklund discuss the upcoming Black Friday and Cyber Monday sales, highlighting the evolving trend of extended deal days beyond the traditional shopping holidays. They speculate on how this shift might impact consumer behavior, making it more challenging to decide whe…

1
Exploring Agency Dynamics in Retail Media Advertising & E-commerce 28:21

6M ago28:21

28:21

In this episode of The Ad Project, the discussion revolves around selecting the right agency for retail media advertising, particularly concerning Amazon. The episode begins with an introduction to Jeremy Bugbee, Director of Business Development at Ad Advance. The core focus of the episode is on guiding listeners through the key questions and consi…

1
Amazon Ads unBoxed: Exclusive Interviews with Leaders from Amazon Advertising 44:58

6M ago44:58

44:58

Live from Amazon unBoxed! Join us as we sit down with representatives from five different teams within Amazon Advertising to talk through newly announced features and gain insights into what they're excited about in the future of Amazon Advertising. Special guests include: Kelly McClean - VP Amazon DSP Ruslana Zbagerska - VP of Technology and Produ…

1
Exploring Walmart Advertising: A Comprehensive Dive 26:18

6M ago26:18

26:18

Today we welcome back Melissa Barnstorf, Director of Walmart Marketplaces & Account Manager at Ad Advance, to explore the fascinating realm of Walmart advertising and how it stacks up against the giant - Amazon. If you've been wondering about the ins and outs of Walmart ads or if you're looking to understand the key differences between these e-comm…

1
What it Takes to Thrive on Amazon in 2023 35:02

7M ago35:02

35:02

In this episode, we're joined by Adam Runquist, a seasoned expert with a deep understanding of the ever-evolving world of e-commerce on Amazon in 2023. Together, we explore the intricate strategies that are currently driving success in the Amazon marketplace. What sets this discussion apart is our focus on real-world experiences and practical advic…

1
Unpacking Amazon's New Features & Updates 25:23

7M ago25:23

25:23

Are you up to date on the latest developments in Amazon Advertising? In this podcast episode of the Ad Project Podcast, we are joined by the wonderful Maarja Hewitt to dive into the ever-changing world of Amazon advertising and unpack some of the updates and features that have come our way recently. The episode kicks off with Joe and Maarja by chat…

1
Amazon Video Advertising and Brand Stores: A Deep Dive with Keith O'Brien 26:31

7M ago26:31

26:31

This week on The Ad Project, hosts Joe Shelerud and Keith O'Brien discuss the dynamic world of Amazon e-commerce and advertising. Keith, an Amazon expert with nine years of experience, shares insights into the platform's evolution and the increasing significance of video advertising. The conversation covers Keith's background and journey within the…

1
The Truth About TACOS: What Advertisers Need to Know 25:30

7M ago25:30

25:30

This week on The Ad Project, Joe Shelerud and Matt Wiklund take a pragmatic look at the world of advertising metrics - specifically TACOS. Joe has reservations about TACOS, and he'll explain why. Matt, on the other hand, sees its merits as a budgeting tool. Here's what you can expect: TACOS, which measures ad spend as a percentage of total sales, i…

1
Elevate Your Amazon Game: Tim Jordan's Insights on External Traffic and More 27:54

8M ago27:54

27:54

In this episode of the Ad Project Podcast, host Joe Shelerud from Ad Advance welcomes guest Tim Jordan, Chief Community Officer at Carbon 6. Tim shares his journey from being a firefighter to becoming a successful Amazon seller and e-commerce expert. He discusses his experience in the industry, including building and selling multiple brands, consul…

1
The Q4 Advertising Tips You Didn't Know You Needed 26:32

8M ago26:32

26:32

Is your Amazon advertising strategy ready for Q4? This week’s episode of The Ad Project is a good gut check to help brands preparing for the busiest shopping season of the year. We explain the importance of planning ahead for Q4, especially during major shopping events like Prime Day and Black Friday, and leveraging Amazon's DSP to target upper-fun…

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Navigating Amazon Advertising to Attract and Retain Customers w/ Jon Reynolds 24:29

8M ago24:29

24:29

In today's episode, Joe sits down with Jon Reynolds from Tru Niagen, a trailblazing supplement brand that specializes in NAD+ boosters within the vitamin B3 domain. Jon, who steers the commercial strategy at Tru Niagen, shares intriguing snippets from his journey into ecommerce — a dive that began in the world of logistics. Some key takeaways from …

1
Amazon Ad Placements: Rest of Search Controls 24:00

8M ago24:00

24:00

Did you hear the news? The latest update for sponsored ads on Amazon – the introduction of placement controls for rest of search. Learn how to leverage placement controls to optimize your ads, with a focus on adjusting bid multipliers based on conversion rates and ACoS. By understanding the performance variations among different placements, listene…

1
Maximizing Your Amazon Seller Journey: Conferences, Partnerships, and Growth Strategies 22:23

9M ago22:23

22:23

In this podcast episode of The Ad Project, we welcome Nick Cosgriff, Director of Business Development and Partnerships at Ad Advance. With a number of conferences on the horizon for Ad Advance to round out the year, Joe and Nick thought it would be a fun idea to discuss different conferences available for Amazon sellers and how to approach them. Th…

1
Post-Event Tactics: Maximizing Ad Strategies After Major Shopping Events 24:52

9M ago24:52

24:52

This week on The Ad Project, Joe Shelerud and Noah Salzl, Account Manager at Ad Advance, discuss key strategies for optimizing ads during and after major shopping events. They cover both upper funnel and bottom-of-funnel strategies to increase traffic, awareness, and conversions. Listeners will learn how to maximize their advertising efforts during…

1
Metrics That Matter: Maximizing Advertising Insights and Impact 27:30

10M ago27:30

27:30

In this episode of The Ad Project podcast, Joe and Matt discuss the importance of advertising metrics. They explore the pros and cons of some of the most used advertising metrics such as ACOS and ROAS and emphasize the need to consider alternatives when analyzing advertising performance. Key takeaways: Don't rely on ACOS or ROAS as the sole metrics…

1
Exploring AI's Impact on the Shifting Marketing Landscape 39:08

10M ago39:08

39:08

This week on The Ad Project, we welcome Marty Weintraub from Aimclear. Marty is an entrepreneur, marketer, photographer, and speaker. He founded Aimclear®, a driven, integrated marketing agency dominant in customer acquisition, winner of 27 US Search Awards including 7X most recent Best Integrated Agency. Credits include Airbnb, Uber, Eurail, PayPa…

1
Mastering Prime Day: Strategies for Success 25:01

10M ago25:01

25:01

In this podcast episode, Joe Shelerud and Matt Wiklund discuss various aspects of Amazon’s highly anticipated summer event – Prime Day. Join us as we explore tips and insights to button up your advertising strategy your before, during, and after this crucial event. From crafting offers to leveraging marketing tactics, we provide you with a comprehe…

1
Strategies and Insights for Prime Day and Beyond 28:32

10M ago28:32

28:32

Join us for this insightful episode of The Ad Project as we welcome Josh Helmer, Account Manager at Ad Advance, to explore a compelling discussion centered around advertising strategies for specific sales events – such as Amazon’s upcoming Prime Day. Key Discussions: Concept of "tent-poling" and its three phases: lead-in, main event, and lead-out. …

1
Key Considerations for Choosing an Amazon Advertising Agency 30:51

11M ago30:51

30:51

How do you navigate the process of finding the perfect advertising agency for your brand on Amazon? In this episode, we highlight crucial factors to consider when selecting an agency to manage your Amazon advertising strategy. From understanding core requirements to distinguishing them from optional features, we share valuable insights and provide …

1
Exploring Opportunities for Brands and Agencies with Amazon Advertising 30:42

11M ago30:42

30:42

Have you ever wondered if your brand or agency is missing out on untapped opportunities with Amazon advertising? This week on The Ad Project we welcome Kyle Slunick, Amazon Advertising Manager / Velocity Analyst for Melissa & Doug and Executive Advertising Coach / Director of Performance Marketing for Private Label Mastery. In this episode, Kyle sh…

1
Unleashing Amazon Advertising Potential: Driving Traffic, Measuring Impact, and Achieving Success 31:33

11M ago31:33

31:33

This week on The Ad Project podcast we welcome Brent Zahradnik, Founder and CEO of AMZ Pathfinder - an Amazon Advertising agency that works with brands to optimize their advertising presence on Amazon, increase conversion rates with content optimization, and drive external traffic from Google to their Amazon product catalog. With over a decade's ex…

1
A Closer Look at What's New in Amazon Advertising 29:19

11M ago29:19

29:19

This episode is dedicated to highlighting the latest updates and new features in Amazon’s ad console. Throughout the episode, we explore brand insights updates, enhanced data sets for sponsored display campaigns, and the importance of aligning advertising strategies with consumer trends. Top 5 new features mentioned: Enhanced navigation in the Ad C…

1
Part 2: Adapting to AI - Opportunities and Challenges 28:26

12M ago28:26

28:26

This week on The Ad Project… AI & Advertising: Part 2 In this episode, Joe Shelerud and Sean Morgan, Digital Media Manager from Ad Advance, discuss the latest developments in AI and its impact on product search, search traffic, and advertising. They focus on the potential of AI and chatbots in helping users navigate and make purchasing decisions. O…

1
ChatGPT and Listing Optimization on Amazon 28:09

12M ago28:09

28:09

This week’s episode of The Ad Project is all about AI (specifically ChatGPT) and why it’s changing the game of selling on Amazon. Joe and Jon Tilley of ZonGuru explore how AI is changing the way we approach tasks in the workplace and why it’s catching so many people’s attention - even though it has been around for years. More specifically, Joe and …

1
The Key to Building a Successful Funnel Structure with Amazon Ads 24:46

12M ago24:46

24:46

This episode of The Ad Project is all about funnel structure. It can be difficult to figure out where to start with all the different factors involved in choosing targeting types, creatives, along with setting performance expectations for each of the ad types with Amazon Ads. Key discussions from the episode: The three main stages of the advertisin…

1
Understanding Consumer Behavior for an Effective Amazon Ads Strategy 26:17

1y ago26:17

26:17

Consumer behavior – how does it drive your Amazon ads strategy? David Khoshpasand, Amazon Performance Marketing Manager with Hasbro, joins us on The Ad Project podcast to talk through consumer behavior and how research directly ties into marketing and a solid Amazon ads strategy. Key Discussions: Consumer behavior and how it’s a dynamic process tha…

1
Adapting to AI: The Opportunities and Challenges for Advertisers in a Changing Landscape 38:51

1y ago38:51

38:51

What will the future of search look like in the world of AI chatbots? In this episode of The Ad Project podcast, we are joined by Sean Morgan, an account manager at Ad Advance, to discuss the impact of artificial intelligence (AI) on the advertising industry. The conversation focuses on the recent developments from chatGPT and Bard (among others) a…

1
Uncovering the Benefits of Amazon Marketing Cloud w/ Sreenath Reddy 23:02

1y ago23:02

23:02

In this final episode of our Prosper series, Joe is joined by Sreenath Reddy from Intentwise to discuss the key benefits and use cases of Amazon Marketing Cloud (AMC). AMC allows advertisers to gain extremely granular, event-level, and shopper-level data that can be used to better understand customer interactions with ads on a deeper level. Some of…

1
Unlocking the Secrets to Effective Amazon Advertising Strategies for Brands w/ Keith Hamann 22:10

1y ago22:10

22:10

In this episode, Joe is joined by Keith Hamann, the Director of Marketplaces for Made In, to discuss steps that brands can take to develop an effective advertising strategy on Amazon. Keith shares some initial strategies he implemented when first entering the space, emphasizing the importance of brand guidelines and overall goals in developing a so…

1
Maximizing Profitability in 2023 - Key Trends & Strategies w/ Victor Dwyer 24:03

1y ago24:03

24:03

In this episode, Joe is joined by Victor Dwyer at the Prosper Show, where they discuss key trends and conversations in the overall space. The main topic of today's discussion is how Amazon sellers can maximize their profitability in 2023 by addressing the challenges posed by inflation, rising advertising costs, and Amazon fees. The conversation cov…

1
Key Factors To Consider When Creating Effective Video Ads 26:05

1y ago26:05

26:05

Video advertising offers a powerful way for sellers to grow their brand and audience on and off Amazon. The different types of video ads available through Amazon advertising provide flexibility and versatility to brands, allowing them to choose the ad type that best suits their advertising goals. In today’s episode, Joe and Erik shared some key fac…

1
Elevate Your Advertising with Amazon New-To-Brand and Lifetime Value 23:58

1y ago23:58

23:58

New-to-brand customers are important for sellers as they represent a potential source of future revenue, particularly for products that have a high lifetime value. In today’s episode, Matt and Joe unpacked the importance of new-to-brand customers, why you should care about new-to-brand, and how to measure it. You’ll learn how to optimize your adver…

1
Building a Strong Campaign Funnel Structure to Grow your Brand (Case Study) 28:13

1y ago28:13

28:13

In this podcast episode, Joe is joined by one of our Account Managers, Brady McDonough to discuss a case study of a brand that established long-term success and growth opportunities through having a solid campaign funnel structure. The discussion highlights the importance of laying a strong advertising foundation, getting the bottom-of-the-funnel s…

1
The Power of Building a Brand on Amazon and Why It Matters 25:10

1y ago25:10

25:10

In today’s episode, Joe is joined by our Marketing and Brand Manager, Molly Deschenes, to dive into the power of building your brand on Amazon and how it helps to stand above the rest. They both emphasized that branding is critical to differentiate your products, increase profit margins and drive customer lifetime value. With a solid brand presence…

1
How Building a Brand Avatar Can Boost Your Advertising Strategy 24:40

1y ago24:40

24:40

Building a brand avatar is a powerful way to boost your advertising strategy. In today's episode, Tony and Joe dived into how to create a brand avatar, along with sharing tips, tools, and strategies to help brands boost their engagements and advertising return. One key benefit to building a brand avatar is that it allows brand owners to think beyon…

1
Amazon Sponsored Ads Performance by Placement – 2022 Q4 Results 32:25

1y ago32:25

32:25

Different ad placements on Amazon all have their unique strengths and weaknesses. In today’s episode, both Joe and Matt spent some time diving into 2022 Q4 performance metrics, specifically focusing on Sponsored Ads performance by placements. There were a lot of major key takeaways unpacked in this episode that can help brands better understand the…

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