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If the steady “ding” of fresh leads hitting your inbox sounds like music to your ears, then you’ve stumbled across the right real estate marketing podcast. Welcome to the Master Your Real Estate Marketing podcast, where each week I will be dishing out marketing strategies, tips and tools so you can toss those "expired listings leads" out the window! I’m your host Paige Schulte. A fellow realtor, philanthropist, marketing strategist, wife and mom of three. I moved to a new state and started m ...
 
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show series
 
How confident are you in your ability to create a presence and build rapport? Jeramy Poole is joining me in this episode to talk about confidently creating a presence whether it is in person or online through videos. Jeramy is the CEO of Poole Media Marketing Agency and the Host of The Moment, which is a real estate-focused talk show series. We cov…
 
I am back for the third episode of my student series! This is where I talk to the real estate agents that have taken my course, Master Your Marketing with Paige! Katie Moe is joining me to talk about how the course helped her define her zone of happiness, find her people, and set herself apart from other agents by providing more value. Katie Moe ha…
 
I am back for the second episode of my brand new student series! This is where I talk to the real estate agents that have taken my course, Master Your Marketing with Paige! Britney Kensmoe is joining me to talk about the many different ways that she has benefited from the course and what she is doing to move forward in her business and in her commu…
 
After a brief hiatus… I am back! I am excited to be starting a brand new student series on the show where I talk to many real estate agents that I know and love and have taken my course! My course, Master Your Marketing with Paige, helps agents become the go-to real estate agent in their city, and Angie Hall is joining me as the first student to ta…
 
Great marketing and great branding are about creating an emotional connection between what you do and your audience. Don’t you agree? I am so excited to be talking to Mark Schaefer about this in today’s episode and how he has taught so many people (including myself) what it takes to market yourself well and build momentum. He really shifted the way…
 
Have you ever heard of StoryBrand? StoryBrand is a 7-part framework that allows business owners to clarify their message, attract the right customers and grow their business. Today’s guest, Josh Cantrell, is joining me to talk all about storytelling and how to leverage the power of storytelling in real estate through the StoryBrand framework. Josh …
 
Do you use Instagram Reels? Are you even using video at all for your real estate business on Instagram? After this episode, you’re definitely going to be motivated to start or step up your game! Today’s guest, Julee Patterson, is here to talk to us about getting in front of clients through video and more specifically, how to use Instagram Reels in …
 
Do you struggle to find homes for your buyers in today’s market? In today’s episode, I am digging into how to find off-market listings for your buyers! The key to all of this is really dialing in the area that you want to serve and sticking to that community! This episode is jam packed with how I recommend leveraging your community (what I like to …
 
Do you want to know how to successfully farm in real estate? In today’s episode, I am digging into how to establish a farm as a real estate agent. For those of you who are not familiar with that term, it does not mean that we are farming animals, fruit or vegetables. In the real estate world, farming refers to a geographic zone of houses that you m…
 
Do you show up consistently and authentically on social media? Today’s guest, Liz Vaynerchuk-Novello, is here to talk to us all about what she does to consistently show up, stay authentic and connect with her audience. Elizabeth "Liz" Vaynerchuk- Novello has resided in Basking Ridge, New Jersey for the last 14 years, with her husband, Justin, and t…
 
Do you have clear messaging that attracts your ideal client? Today’s guest, Michelle Mazur, is here to teach us how to get specific about who we want to show up for so we can break through the noise. Michelle Mazur works with brilliant business owners who are shaking things up but are having trouble talking about it. She combines the tools of succe…
 
Do you understand the importance of search engine optimization? Today’s guest, Pip Seymour, is here to give us an overview of what search engine optimization is, direction on how to do keyword research and some of her best practices for tools like Google My Business, Google Analytics and Google Ads. Pip Seymour has over 15+ years of experience in a…
 
Have you thought about starting a Youtube channel for your business, but you’re not sure where to start? Today’s guest, Karin Carr, is here to give us tips, advice, direction and some of her favorite strategies for Youtube. She is providing a little bit of insight on the big picture side of it and then some of the nuts and bolts of what makes a goo…
 
How often do you get professional photos taken for your business? Today’s guest, Penny Sylvia, is here to talk all about professional branding and why it is so important in our marketing. Penny is a lifestyle and branding photographer who has traveled the world capturing destination weddings, families and worked on big commercial and small branding…
 
Are you ready to crush your productivity goals this year? Today’s guest is bringing you the perfect solution to help with this! In this episode, Erica Tudela is joining me. Erica is a real estate agent in my area, a colleague of mine, a mom to a busy baby boy and a champion of high-level productivity. She has been a student of mine in my Master You…
 
Is productivity a struggle for you? Do you often feel overwhelmed by your to-do list? Creating a system is the first thing you should do if you're struggling with productivity as your business is growing. But how do you know you're creating a system that will actually help? In this episode, I'm interviewing Amy Mitchell. Amy is an Online Business S…
 
Do you ever struggle with writer's block? I've got news for you. You're not alone. We all do from time to time! Erika Holmes is joining me today to help you eliminate this all too common struggle. Erika is a copywriter that specializes in website copy, email copy, and copy makeovers. She is full of knowledge and my go-to person to write all things …
 
Do you get nervous being on camera? Does the thought of putting yourself out there terrify you? I’ve brought in an expert who can help you conquer those fears!! Heather Sager is a speaking coach extraordinaire. She helps entrepreneurs get comfortable speaking live and on camera. She is also the creator of Speak Up to Level Up. Today, I wanted to gi…
 
Are you ready to dive into growing your real estate business through Instagram? We’re covering all things Instagram in this week’s episode. Sue B. Zimmerman is a business coach and Instagram expert. She teaches small business owners how to become the go-to authority in their industry by using Instagram. Sue was recently a guest speaker inside of my…
 
Feeling that weird lull and wondering what you should be working on at this time of year? I’ve got the answer for you. Your budget and your action plan! Today, I want to talk about the single most important document that you work from. Your budget and your action plan lead the charge for how you manage your finances and spend money. It’s the perfec…
 
Are press releases and the concept of a PR department a part of your 2021 plan? Does that sound super overwhelming? It doesn’t have to be. Today, I want to teach you how you can flip that script by breaking down exactly how to easily use PR to gain traction in your local market. With everything going on in today’s world you have to be authentically…
 
Would you roll your eyes if I told you blogging and learning how to promote your blog is what you should be focusing on right now? It’s true! Blogging isn’t dead. The holidays are coming up quick and they offer so many great opportunities for fun and informative blog posts that are sure to interest your viewers. There couldn’t be a better time to s…
 
How do you make your clients' experience unique and different? How do you set yourself apart from the rest of the market? With the holidays coming up quick, I thought it felt like an appropriate time to share with you all something really fun I do for my clients a couple of times a year. This is something you can do safely from home using your Inst…
 
Are you trying to market to all the people and do all the things? There’s something you need to know. The riches are in the niches, my friend. Niching down is going to save you money on marketing, and you’ll be doing more business because you’re known as a specialist. In other words, you’ll be spending less and making more. It’s a win-win. Michele …
 
Do you find yourself getting hung up on your follower count? Feeling like you don’t have enough followers to make an impact? Would it make you feel better if I told you that’s not true! Today I’m joined by one of my students, Ryan Johannes, to talk about how he quadrupled his business in one year. Crazy, right?! In this episode we’re diving into ho…
 
Does your brand go beyond your color scheme and your logo? If you’re not sure, that’s okay! Today we’re going to talk about what it really means to build a personal brand through community marketing, and what the evolution of creating a brand looks like. Our guest today, Tim Collom, is a leading agent in the Sacramento area, where he has been innov…
 
Does your website copy feel a little… bleh? Writing copy that converts can seem like a really daunting task, so today we’re breakin’ it down for you! The copy on your website is SO important. If there’s one thing that I would continue to dig deeper on, it’s how to up-level my copywriting. I want to tell stories that engage my ideal client in the ar…
 
What if you could leverage the things you’re passionate about to grow your business and give more back to your community? This week's episode is all about how to leverage giving back in your marketing. Because guess what? You can give back to your community in a way that fits into and becomes a part of your brand. I’m sharing my own experience sett…
 
Do you think and act like a CEO? I want to talk a little bit about what it means to be the CEO of your business, because that’s exactly what you are. You might not have thought about it like that when you decided to become a real estate agent, so I want to walk you through what that means. In this episode, we're going to dive into five things that …
 
What does a typical day look like for you? Do you plan out your daily activities with your yearly goals in mind? I get asked all the time what a typical day or week looks like for me, and I thought it would be really interesting to talk about how I plan my weeks because there are some things in my routine that you might not expect. Another question…
 
How are you adapting to stay afloat during COVID-19? If you’re not holding your open houses online, you’re leaving cards on the table. As real estate agents, we're always looking for different ways to raise our visibility and to show our clients that we are virtual and modern marketing experts. Live streaming open houses is a perfect way to do that…
 
If you could boost your SEO and get more leads without spending hours creating new content, would you? Today we are going to dive into the world of search engine optimization and how to use Pinterest to get the information that you've already created out into the world. I am a huge believer in creating organic content to build a big digital footpri…
 
What if I told you that you could get all the business you need through social media alone? Well, that’s exactly what today’s special guest, Naomi Thorne, does! Her social media game is so strong, that that’s what she uses to generate all her business. Today I just wanted to sit down and have a real conversation with a dear friend who I know has so…
 
In the world of marketing your real estate business, branding isn’t everything - but it’s pretty darn important! Personal branding photography gives you a chance to tell the world that you take your business seriously and show your network who you are. If you are just getting started as an agent or trying to grow your visibility, schedule a session…
 
Do you want to create authentic relationships with your audience? Do you feel like you’re too camera shy to ever post videos of yourself online? Heather Sager is my special guest today and she is here to help you overcome those fears and teach you how to get comfortable in front of the camera. Heather is a speaking coach for online entrepreneurs. S…
 
Have you ever wondered how you can stand out on social media amongst the enormous real estate crowd? Dom Wilkerson is a real estate photographer in the Tacoma/Gig Harbor area. Dom is a course student of mine and a cheerleader of all real estate agents. I wanted to bring him on to talk about how he’s used the power of social media to attract his ide…
 
Do you want a sphere of raving fans and a pipeline of future clients? What if I told you you could create that through organic traffic, rather than feeling like you’re pushing your Instagram account down stranger’s throats? In this episode, I’m sharing 10 tips to get you started on Instagram and creating authentic relationships with your audience. …
 
Are you struggling to get results from your social media posts? Not sure whether they are bringing in new business or not? It’s simpler than you think! Today I’m sharing everything I know about increasing your visibility on Instagram. Making just a few small changes to the way you create and use content could get you in front of so many fresh eyes.…
 
If I asked you to describe your brand to me in one sentence, could you? If not, you’re probably getting hung up on all the wrong things. Karima is here to teach you how to get past that and build a consistent and personal brand that you (and your clients) love. Today I am so excited to be joined by queen of branding, Karima Neghmouche of Karima Cre…
 
Are you ready to say thank you, next to soul sucking clients and only work with people you genuinely like? Are you ready to stop driving everywhere and anywhere for showings and home inspections? Are you ready to know exactly what to post on social media? Then you need to understand your ideal client avatar. In today’s episode, we’re talking about …
 
How do you overcome imposter syndrome? You know that voice on your shoulder telling you that you’re not good enough? It’s gotta go. Today we’re talking about what imposter syndrome is, what it feels like, and how to kick it to the curb for good. I’m sharing some stories from both myself and others about times that we’ve faced imposter syndrome, but…
 
Welcome to the very first episode of Master Your Real Estate Marketing. As a serious podcast junkie myself, I’m so excited to be getting behind the microphone and bringing you the scoop on real estate marketing every week. This week I want to tell you a little bit about who I am, how I got started in this business, and what my journey has looked li…
 
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