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Marketing Minutes with Miss Kemya is your weekly dose of marketing tips and insights for solopreneurs and small business owners. From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape. Tune in to hear Miss Kemya, Chief Marketing Sparkler at MarketingSparkler.com as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marke ...
 
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show series
 
Most businesses start out with a dream and an inspiration, but that is where it ends. Even the most innovative businesses can wind up closing their doors because a good action plan and a focused timeline were not in place at conception. There are many benefits to creating your action plan and online business timeline. When you have an action plan p…
 
What holds most would-be authors back from publishing? It’s not a lack of writing talent. It’s definitely not a lack of knowledge. And for sure it’s not a lack of desire. If you asked most people why they have not finished their book, the answer is simple: time. When would you have time to write an entire book? Tune in to today's episode of "Market…
 
Social media is more about engaging with your followers to generate lifelong customers. It is also a way to gather market research that is necessary for keeping your products and services new and fresh. Here are a few ways that you can use your social media accounts to gain more followers and boost your engagement on each site. Tune in to today's e…
 
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high…
 
When you are first starting out with your brand development, it can be challenging to know whether or not you are doing everything you should be doing to make it as complete and rounded as possible. The truth is that there are a range of important qualities which you need to look out for if you are going to develop the strongest possible brand. Tun…
 
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are…
 
It’s tempting to try to run your business without a plan. It may seem like you can just get up each day and do what you want to do and the business will be successful. While that sometimes does happen, it’s not likely. Don’t let these seemingly viral overnight sensations fool you! The main reason most businesses fail is due to lack of a plan and la…
 
When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn't mean the content should be boring and gene…
 
Owning a business and building it from scratch can be a worthy achievement for anyone who manages to be successful from it. However, there does come the point in your business where it’s beneficial to release the reigns slightly and to give control over to others so that they can continue to build and you can continue to grow. However, as a busines…
 
There are several ways in which you can attract new clients to your service-based business. One of the most effective is via community involvement. Don’t get worried that you don’t have time to go to your local community meetings. Community involvement can happen both online and offline. There are communities that exist only online and there are co…
 
Taking the leap into starting a business can be a scary thing for anybody. It comes with risks, stresses, and responsibility of taking on the world while being responsible for a company and workforce. Imagine taking on this responsibility, but alone. This is the life of a solopreneur. The difference between a solopreneur and an entrepreneur is when…
 
We’re all constantly ‘switched on’ and distracted these days, aren’t we? Scrolling through our phones, laptop by our side, loud noise everywhere. And that makes it a real challenge to get any marketing message across effectively. Unless you understand the way people’s brains work – and form a real emotional connection. But how does an emotional con…
 
When starting out, the humble nature of your business can sometimes raise eyebrows. You might be selling an interesting product online, but how do people know they can trust you with their card information? You might be the mascot of your firm, but without good marketing around that, how are they to know? What registrations and security processes d…
 
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time. Many people are surprised when they find out I’m an introvert. My b…
 
We have come to the end of our seven-day challenge to use business planning to create explosive growth in traffic, customers, and most important, income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. Today is all about puttin…
 
Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your…
 
Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire …
 
Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal all the way down to daily to-do lists. Every smart business goal should be quantifiable, as in have a specific number attached to it. In this way, you can measure your success rate, and see what and if you need to twea…
 
We're all in business to make a profit. Making money is not a topic that's talked about ENOUGH with small business owners. After all, the spotlight is often shining on how many followers and likes you can get on social media. Or how many times you go LIVE on Facebook every week. All of this talk about social media follower counts is focused on ego-…
 
Are you ready to take your online business to the next level and watch some explosive growth unfold over the coming months? Great! Before you start to plot and plan what you want to do to make that happen, it’s important to stop and look at where you are right now. Business planning for future success is all about data. You can work most efficientl…
 
Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year! Setting aside a business planning session to decide what I want to do and, more importantly, what growth I want to achieve in the coming year has been crucial to…
 
We’re posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We’ve got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we’re doing some of everything everywhere. We’re using multiple channels to market our businesses. There i…
 
When you experience terrible service, how often do you tell your friends? When you experience stellar service, how often do you tell your friends? According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their grea…
 
To create memorable email marketing messages, it’s important to focus on your audience while also aiming to promote your products and/or services in a way that appeals to them. You want them to remember you after they close the email, especially if they choose not to click through to answer your call to action. How to create those memorable message…
 
Video has become a driving force in content marketing. One only has to look as far as YouTube's success to see that video content is a thriving entity all on its own. In fact, you can create a thriving business using mostly video as your main type of content. But, if you normally just use textual content, the thought of using video can be daunting.…
 
Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project. Every project, even when it’s one that you’re doing alone, has very similar requirements - some more and some less, but they all have things tha…
 
We all have bad habits. Some bad habits are of a personal nature, as in we eat too much, some drink too much, some of us don’t know when to shut up. I could go on forever… But I want to address one of the single most bad habits that plagues entrepreneurs. This bad habit keeps us stuck in the same lane, even though we say we want a change, is easy t…
 
In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content nee…
 
What’s the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. On today's episode of M…
 
Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you already have is to freshen it up, and repurpose it. Content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted, though - it can be salvaged and continue to p…
 
While content types change, the value of content never changes. When you realize the value of the content that you create, you’ll take the time to create it right. This goes for your social media posts too. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn’t me…
 
One of the ways you can use to free up some of your one-on-one time with clients is to create products to sell so that you can make money. The type of products you sell have everything to do with who your audience is, how they shop, how much money they have to spend, and how they prefer delivery to be handled. That's right; it's all about your cust…
 
Complacency and the desire to make more money aren’t compatible. If you want more money, you don’t get to be satisfied with the status quo. Since money isn’t going to rush toward you when you’re complacent, you have to do something about it. You have to be proactive. You have to do something to change your mindset so you develop a hunger for succes…
 
As a business owner, you typically want to spend the most time on activities that add to your bottom line. This should be true no matter what stage of business you're in. Are you outsourcing work yet? There will come a time when you feel the pinch of not having enough time in the day. You may be busy, but time spent on productive activities may be …
 
One of the best ways to put yourself head and shoulders above the competition, even in a crowded niche, is to partner with influencers and key companies in your industry. In this way, you can offer all new products and services, increase your authority in your niche, and earn more income all at the same time. Tune in to learn the easiest ways to pa…
 
There is a saying that goes like this: “Failing to plan is planning to fail.” When running a business, many people skip developing a business vision, with intentions on getting back to it later. Whether it’s being distracted by social media, getting a logo just right, or chasing a dollar to pay the bills, the critical business building planning oft…
 
Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore. In fact, it represents the fastest growing customer acquisition c…
 
Once you set up your email campaigns it's easy for time to go by and to let everything get a little stale. If you're not getting the results you used to get, it's probably because you're in an email rut. And if you want to get out of the email rut, it's best to come up with a plan to update and improve your email marketing at least once a year. Lis…
 
How to Plug Money Leaks in Your BusinessPeriodically, if you want to boost your profit you can do so by simply plugging money leaks. It happens to all businesses eventually; they find they're wasting an enormous amount of money on something they even forgot they were spending money on in the first place. This can happen to all kinds of businesses, …
 
Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click (PPC) marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a natural, organ…
 
Gated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you understand which content is best for using this way and which content is not. …
 
A great way to promote your business is to become a local expert. Becoming a local expert in your field of expertise will boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a bricks and mortar business; being seen as a local go-to expert will increase your share of business.How? You can:1) …
 
If you ask people what they want, many of them will simply say they want to be successful. But if you ask them how they plan to achieve this success, they won’t have feasible goals. If you don’t set action-oriented goals, how are you supposed to know what to DO to achieve said goals? Listen to this episode to figure out how to break your goals down…
 
Storytelling has always been popular, particularly when it comes to marketing. However, stories have emerged as an amazing strategy to use as a part of your social media marketing. If you want to attract more business with social media stories, incorporate more visuals, interact with your target market, and meet your business goals you’re about to …
 
It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. Here are 3 ways businesses can use the secret board feature to get more mileage from Pinterest as a brand and content marketing tool. For more information, check out the full blog pos…
 
Here is content that just about everyone can include in their editorial planning: HOLIDAYS. I’m not talking about holidays like Christmas, New Year’s Day, Labor Day, etc. Almost everybody does that.Go for the unexpected! I’m referring to unusual holidays, those internet-age quirky holidays that MOST businesses do NOT take advantage of. If you’re lo…
 
You’ve created a product. You love it and you think your community will, too. You even plan on launching it…as soon as you tweak it one more time. The problem is one tweak turns into two then three. Before you know it, weeks have passed and you haven’t launched. Instead, you’ve wasted time going over and over the same project. Does this feel famili…
 
Hey 'preneur! A quick tip that makes a BIG IMPACT: spend more time on revenue generating activities and less time on administrative work. It's easier said than done because that admin stuff you "need" to do keeps piling up.For example, are you spending 10-15 hours each week on trying to create social media content? This number sounds high til you r…
 
As it pertains to building your authority, hosting local meetups is an excellent way to demonstrate your expertise. A “meetup” doesn’t have to be through the group “meetup” online. You can plan one through Facebook events, Eventbrite, etc., but using Meetup.com is a good idea. It’s a great way to get the word out about your event. Meeting up with p…
 
So many entrepreneurs get confused about dual Instagram profiles, from a branding perspective. When you're trying to build your business brand, you may want to create one Instagram profile for your personal life and one profile for your business life. If you're not sure what to do, tune in to this episode to help you decide. For more social media t…
 
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