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Dive into the world of Product Marketing in fast-growth SaaS startups with our Host Kristina Terziyska. Each episode gets into the trenches alongside those who were *actually* there when it happened, with seasoned experts who bring a fresh perspective into this field. Brought to you by EarlyNode.com.
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Business law strategist David Lizerbram hosts Products of the Mind, a podcast about the intersection of business and creativity. This show includes tips and lessons about business law strategy, how to protect your brands and business assets, and conversations with thought leaders in startups, entrepreneurship, media, marketing, the creative arts, and beyond. Whether you’re a serial entrepreneur or small business owner, a creative professional, or an innovator in any field, the Products of th ...
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show series
 
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM. Tune in to learn more about: ~ Difference between startups and scale-ups for a PMM ~ Characteristics of a great founding PMM ~ One thing to avoid as a PMM Timestamps (00:00) - Intro (02…
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In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing. Tune in to learn more about: ~ Why is storytelling important, and how to use it in product marketing? ~ The Old World vs. New World Framework for impactful positioning. ~ Things to kno…
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In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles. Tune in to learn more about: ~ How to climb the Product Marketing ladder? ~ The ins and outs of the Product Marketing world. ~ How and when to hire your first Product Marketer? Timestamps (00:00) -…
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In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM. Tune in to learn more about: ~ 8 Product Messaging Elements. ~ When to Hire A Product Marke…
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In this episode, I speak with Erin Passons, the president and founder of Passons Consulting. She has spent her career helping business leaders, managers, and employees improve their performance and effectiveness. Erin works with a variety of organizations to create a Strengths-based approach to performance, leadership development, and team building…
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In this episode, I discuss the new Paycheck Protection Program (PPP) loan that was created as part of the CARES Act (Stimulus) to provide emergency relief to business owners during the coronavirus pandemic. Qualifying businesses are able to borrow up to 2.5x their average monthly payroll and 100% of the loan will be forgiven if the funds are proper…
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I'm going to be using the Products of the Mind podcast feed to provide information to business owners during the coronavirus - COVID-19 crisis. This is an introductory episode in which I explain the project and cover a few topics briefly. I speak in a bit more depth about the unemployment provisions of the CARES Act, also called the stimulus, which…
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Today's guest is Tyler Cowen, a professor of economics at George Mason University. Tyler Cowen's Page at GMU Tyler's blog, Marginal Revolution Tyler's most recent book The Complacent Class Take the quiz - How Complacent Are You? Thanks for Checking Out Products of the Mind! If you enjoyed today’s show, please share it by using the social media butt…
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Welcome to Episode 52 of Products of the Mind. On this episode, I speak with Allan McKay, founder of Catastrophic FX. Allan has done visual effects for loads of blockbuster movies, including Transformers: Dark of the Moon, Star Trek Into Darkness, 2012, Superman Returns, and Looper (a personal favorite of mine.) We talk about how a visual effect go…
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Welcome to Episode 51 of Products of the Mind. On this episode, I speak with Paul Bloom, the Brooks and Suzanne Ragen Professor of Psychology and Cognitive Science at Yale University. We talk about his recent book Against Empathy: The Case for Rational Compassion. Paul Bloom can be found on Twitter @paulbloomatyale Thanks for Checking Out Products …
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This is a short episode in which I explain why I'm putting the show on pause for a bit, allude to future plans, and take a moment to thank everyone who's been a guest, a listener, or otherwise helped this show be such a successful creative endeavor. Thanks for Checking Out Products of the Mind! If you enjoyed today’s show, please share it by using …
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Welcome to Episode 49 of Products of the Mind. On this episode, I speak with Lori Steele Contorer, Founder-CEO of Everyone Counts, an electronic voting company. Lori went from knowing nothing about the voting process to founding a company dedicated to making voting easier, more secure, and more transparent. How does paper voting actually work, and …
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Welcome to Episode 48 of Products of the Mind. On this episode, I speak with cartoonist, lawyer, and advocate Stu Rees. “Everyone knows in their heart of hearts that they shouldn’t, but they use the words ‘fair use’ as a defense in their own mind.” This episode further explores copyright law and fair use issues with lawyer and cartoonist Stu Rees. …
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Welcome to Episode 47 of Products of the Mind. On this episode, I speak with singer-songwriter Anya Marina. We’ll hear how writing songs in middle school ultimately led to hosting radio shows and hearing her songs on hit shows like Grey’s Anatomy. Anya fills us in on singing for different bands, smoking cloves outside the coffee shop, and a little …
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Products of the Mind Episode 46: The Best Damn Record Club – Vinyl Me, Please Welcome to Episode 46 of Products of the Mind. On this episode, I speak with Vinyl Me, Please founders Matt Fiedler & Tyler Barstow. “As things changed we always had this idea that it would be cool to build just the coolest … music club ever.” Today I chat with the entrep…
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Welcome to Episode 45 of Products of the Mind. On this episode, I speak with University of Houston philosophy professor and author Tamler Sommers. “People within honor cultures are very concerned about how they’re perceived within their group…They have certain emotions like pride and shame, that are more highly attuned to the perceptions of other p…
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Welcome to Episode 44 of Products of the Mind. In this episode, I provide a brief intro to Trade Secret law. This Episode Includes A definition of Trade Secrets. Description of “Negative” Trade Secrets. How long do Trade Secrets last? Legal protection for Trade Secrets. How do you file a Trade Secret? (Spoiler: you don’t.) How to protect Trade Secr…
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Welcome to Episode 43 of Products of the Mind. On this episode, I speak with Comic-Con fan, blogger, fashion designer for Hero Within, and foster parent Tony Kim. “Ultimately we believe that everyone has a hero within themselves. We all have the capacity to lead and inspire and save, and to be a source of inspiration for others.” Tony talks about g…
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Welcome to Episode 42 of Products of the Mind. On this episode, I speak with clinical psychologist, cosplay enthusiast, and life-long Batman fan: Dr. Andrea Letamendi. “It’s important for us to see mental health representation from the point of a superhero experiencing that psychological struggle, but also from the perspective of mental health prov…
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Welcome to Episode 41 of Products of the Mind. On this episode, I speak with Charles Brownstein, Executive Director of the Comic Book Legal Defense Fund. “It’s important to be able to disagree and offend…Its more important to have the opportunity to be wrong or to have the opportunity to be offended than to go through life where nothing challenges …
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Welcome to Episode 40 of Products of the Mind. On this episode, I speak with journalist and world traveler Elizabeth MacBride. “I remember landing in Amman, Jordan and just being amazed at how beautiful it was and how friendly the people were, and that is something that holds true across the Middle East; it’s beautiful and the people are nice.“ Tod…
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Welcome to Episode 39 of Products of the Mind. On this episode, I speak with radio host, political commentator, and author Bill Press. “It was a very exciting time to be there. There was just a lot going on. (The Bay Area) was really the center of political activism in the entire country. “ Bill reminisces on his life in politics and tells the stor…
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Welcome to Episode 38 of Products of the Mind. On this episode, I speak with artist and singer/front man for the Cholo Goth band Prayers, Leafar Sayer. “I’m the type of person that lives multiple realities simultaneously…I’ve been able to adapt in a way that’s not false, it’s authentic and it’s real. “ Stories of the lives of artists are always int…
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Welcome to Episode 37 of Products of the Mind. On this episode, I speak with baseball writers, podcasters, and temporary professional baseball team overlords Ben Lindbergh & Sam Miller. Ben and Sam are the authors of The Only Rule Is It Has to Work: Our Wild Experiment Building a New Kind of Baseball Team. Their book tells the story of how two Inte…
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Welcome to Episode 36 of Products of the Mind. On this episode, I speak with artist Susie Ghahremani. “I remember most being afraid about the idea of living with other people…You spend a lot of time alone if you’re an artist because that’s what’s required to make things, you have to spend time alone. So the idea being around other people and so man…
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Welcome to Episode 35 of Products of the Mind. On this episode, I speak with Barry Edelstein, the Artistic Director of San Diego’s Old Globe Theater. “I tell young people who ask me all the time ‘what do you recommend?’ my answer is two things. Either just go with it and be as open as you can about every door that might open up in front of you, or …
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Welcome to Episode 34 of Products of the Mind. On this episode, I speak with Karina Longworth, historian, author, and host of the You Must Remember This podcast. “I was looking for a way to do what I felt like I should be doing and what I could be doing, but I couldn’t really find the right format. When I started thinking about this podcast and sor…
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