最高の Media Maker ポッドキャスト (2024)

1
Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company 23:18

1+ y ago23:18

23:18

Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking a…

1
Adventuring | Week 3 of 6 13:17

2y ago13:17

13:17

How are ebikes for going on adventures? When was the last time you went on an adventure in your local area? Or explored? How much range do you need to feel confident going out for a wander on an ebike? How confident do you feel riding on roads to get to the beautiful tracks away from the roads? All these questions answered, or at least discussed, i…

1
Mark's reel (!?) 2022 6:13

2y ago6:13

6:13

Really, or should I say reelly?

1
Carbon 'Cycling' | Week 2 of 6 12:10

2y ago12:10

12:10

Just weeks after moving back to Melbourne, I took part in a medical trial (!?) and in this second episode of a 6-part series, one for each week of the trial, I talk about the carbon footprint of cycling, how it's more than you think - but why that doesn't matter. And why carbon footprints are a dodge by fossil fuel companies. And why I don't pant o…

1
My Ebike Study Experience | Week 1 of 6 14:56

2y ago14:56

14:56

Just weeks after moving back to Melbourne, I took part in a medical trial (!?) and in this first episode of a 6-part series, one for each week of the trial, I explain what it is, why I took part, and what I learned while being scanned and tested.

1
Walking a cemetery 3:47

2y ago3:47

3:47

While visiting my local area, after having recently moved, I'm visiting the large local cemetery.

1
Bring on 20take2! 7:54

2+ y ago7:54

7:54

Some thoughts on new years resolutions as an audio creator.

1
First Video Episode | Taking a holiday break from creating, how do you do it? 1:30

2+ y ago1:30

1:30

Mark's first video episode, trying out this new feature of Anchor.

1
Gwen Lafage - VP Brand at Sinch (in English) 26:27

2+ y ago26:27

26:27

Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences…

1
Podcast Editing Chats with Stephanie Fuccio (Podcast Editing Plus) 34:12

2+ y ago34:12

34:12

Such great fun talking about podcast editing, a skillset that I only recently had the confidence to say I possessed, after 3+ years of being self-taught. @stephfuccio is a wonderful host, and @epodcaster and @AgentPalmer I learned a lot from. Enjoy! "This is our second LIVE podcast editing chat this month and I’m delighted to be joined by Mark in T…

1
How to do climate podcasting well + ghosts of podcasts past. 5:52

2+ y ago5:52

5:52

Recommendation: The Climate Question by the BBC World Service. https://pca.st/episode/c2606d76-1c51-4ea8-b2a3-72c18103a024

1
Podcast Festival thoughts 3:39

2+ y ago3:39

3:39

What will podcast festivals look like going forward? What will the Halfway Down Podcast Festival look like in March 2022?

1
Samuel West - Museum of Failure curator & innovation expert 26:13

2+ y ago26:13

26:13

Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big…

1
Franck Attia - MD Adobe Nordic (2021) - in English 25:47

2+ y ago25:47

25:47

I thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The coo…

1
Maker Mark answers questions from the Student Voice Network 38:01

2+ y ago38:01

38:01

Student Voice Network is a platform for helping young people find their peers and collaborators in taking positive social action. They asked Mark some questions about podcasting as a form of climate engagement. In order to answer those questions, here's a lightly edited record of Mark discussing and dissecting the power of podcasting for climate-en…

1
Who knew we needed a climate podcast from The Economist. 3:22

2+ y ago3:22

3:22

To a Lesser Degree from The Economist. A new podcast that's delightfully refreshing. The intersection of market-oriented pragmatism and climate crisis severity. Climate change, from the perspective of the market. Who knew this what, at least I, needed.

1
Audio Journalism for the Climate Crisis | Robert McLean of Climate Conversations 42:47

2+ y ago42:47

42:47

Podcasts are usually about the hosts. Not always, but most of the time a podcaster will intersperse their questions with anecdotes, their personal opinion, and jokes (some better than others). That's not Robert McLean's approach with Climate Conversations. This is an interview for Write Hear, Right Now - the working title of a newsletter and podcas…

1
Introducing Write Hear, Right Now 10:03

2+ y ago10:03

10:03

Read this as a blog here.

1
When a creative itch is given some lockdown space to 🪴 6:02

2+ y ago6:02

6:02

Lately I've been feeling that same itch I felt 4 years ago. A craving for a thing I can't find in the content landscape. And it's got me thinking about whether I could fill that gap, and give value to the climate/podcasting space. A niche, sure, but that's fine - that's what podcasts and newsletters are great for! So if you're interested, check it …

1
Update from Lockdown 4:07

2+ y ago4:07

4:07

Updates from Lockdown. With a focus on place-based stories, getting to reveal and engage with facets of community life, the extraordinary parts of normal life - Here Media is having a slumber of over Tāmaki Makaurau’s COVID outbreak. Instead of doing locally-engaged stories, Here’s one current member, me, is instead digging into production of three…

1
Walk 'n Talk, on Dave Winer and Guy Kawasaki on podcasting. 4:22

2+ y ago4:22

4:22

Mark is walking to an appointment so opted to record some quick thoughts on the joys of enedited podcasts and one-take recordings.

1
Learnings from poutine | Poutine Machine, Churley's Kitchen Takeover 15:55

2+ y ago15:55

15:55

Nathan Ryckman is an old friend. But I had no idea that while I was overseas he was going to start a poutine empire in Tāmaki Makaurau. I spoke to him in the kitchen of Churley's, Behemoth's brewpub at the top of Dominion Road, as he was about to run a kitchen takeover of the venue for the night. We talk poutine's origins and development, his own g…

1
Big Balls? Yes. 8:28

3y ago8:28

8:28

What it says on the tin. A chat with the couple behind Big Balls foodtruck. Also, their first festival experience. And, a crash course in RnV for the uninitiated.

1
The Fringe District | Garage Project 7:33

3y ago7:33

7:33

Ryan Greene on memories of Baker's Cottage (Connoll's Bakery), managing the Garage Project taproom, the Beer Mile, and why the best days for the Fringe District are still to come. The pilot episode of a local podcast series about the traders, characters, and everyday people of the Fringe District. Artwork by www.leehowell.com…

1
Publish, promote, power off...! 2:44

3y ago2:44

2:44

What's your post-publishing ritual? How do you unplug after you publish and promote?

1
Having a question answered on your favourite show 21:06

3y ago21:06

21:06

I recently got a question answered on one of my favourite podcasts. It could have gone better. I respond to the answers from two of my favourite podcasters, and double down on my opinion that their perspective and beliefs aren't matched by their published output. In essence, they know that the climate crisis is an urgent topic, one as or more impor…

1
Movespace Third Birthday Time Capsule 19:05

3y ago19:05

19:05

It’s rare that we say happy birthday to a place. There’s formal events and excuses for corporate parties of course, but it’s rare for the partygoers to observe, and celebrate, the birthday itself. To say, happy birthday, corporate office, or cafe, or train station - to celebrate the occasion of a milestone for a pile of bricks, wood, and plaster. M…

1
Working on a production team 6:47

3y ago6:47

6:47

Recently a new episode launched, that Mark was Supervising Producer on. What does that mean? How can you work constructively on a production team? Listen in. Please send in any questions you may have.

1
What sounds invoke pre-dawn? 2:45

3y ago2:45

2:45

If you find yourself awake before dawn, what do you hear? What sounds evoke the feeling of that time of day? On the Anchor app you can send me voicemail and I'd love to know what you think.

1
Welcome to Maker Mark 0:59

3y ago0:59

0:59

Mark Spencer, audio creator and lifelong audio addict, shares stories of project design and execution, and answers your questions.

1
Arch Hill Reserve 12:30

3y ago12:30

12:30

Mark visits the local nature reserve.

1
Here Media project announcement 8:22

3y ago8:22

8:22

Mark announces the To Be Titled Kings Arms project.

1
Gustav Lundberg Toresson - Memmo (in English) 22:46

3+ y ago22:46

22:46

Gustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourc…

1
Daniel Goodall - Fiskars Group - Director, Brand and Strategic Marketing 22:54

3+ y ago22:54

22:54

Daniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskar…

1
Solberg Audunsson - Founder of Takumi (influencer marketing) and Planitor (planning), Product Owner at QuizUp - in English 24:44

3+ y ago24:44

24:44

Jokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startup Takumi - Solberg then fo…

1
Björn Jeffery - Toca Boca co-founder, media analyst and board member (in English) 24:44

3+ y ago24:44

24:44

Björn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and …

1
Daniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English) 25:23

3+ y ago25:23

25:23

Location Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode…

1
Anna Martinkari - Head of Digital at Telia (in English) 25:47

3+ y ago25:47

25:47

Anna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, custom…

1
Franck Attia - Managing Director, Adobe Nordic (in English) 27:04

3+ y ago27:04

27:04

Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for man…

1
Niklas Bakos - CEO and Founder of Adverty (in English) 25:04

3+ y ago25:04

25:04

Niklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for …

1
VOI Scooters - Kristina Hunter Nilsson, VP Communications (in English) 23:19

3+ y ago23:19

23:19

The Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI T…

1
BONUS - Slow TV - technical details with Thomas Hellum 11:41

3+ y ago11:41

11:41

BONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements o…

1
Slow TV - Thomas Hellum (and Barack Obama) talk about a train and a cow... 25:12

3+ y ago25:12

25:12

Season 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV ac…

1
Artificial Intelligence (AI) deep dive - Series 1 - highlights 15:37

3+ y ago15:37

15:37

I spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection o…

1
DARUDE - DJ, electronic music artist, producer, streamer and YouTube star! 39:10

4y ago39:10

39:10

Darude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how…

1
Jenny Gejke - Head of Digital Channel Development at SJ trains (in English) 23:41

4y ago23:41

23:41

Jenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototypin…

1
Martin Lindstrom - author and international brand consultant 26:12

4y ago26:12

26:12

Martin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology…

1
Bo Hellberg - Regional Creative Director Europe at Dyson 27:23

4y ago27:23

27:23

Bo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which …

1
Roland Philippe-Kretzschmar - Stora Enso 25:46

4y ago25:46

25:46

Roland Philippe-Kretzschmar is Head of Digital Customer and eBusiness at Stora Enso in Stockholm, Sweden. Roland has had a long career, working in agencies and consultancies such as Edelman, Hiil & Knowlton and Sofigate, but he has also done a whole host of other things including running his own company, mentoring startups and writing as a freelanc…

1
Marcus Jiderholt - Vässla Micromobility 21:08

4y ago21:08

21:08

Marcus Jiderholt, Chief Marketing Officer at Swedish start up Vässla micromobility, is my guest on the Nordic Future Makers podcast this week. We talk about Marcus' career journey, we talk about micromobility / personal electric vehicles and we talk about the changing way that people are moving around in cities and beyond. Marcus also talks about V…

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