最高の Marketing Tea ポッドキャスト (2025)

1
Sarah Hartland: Stop Misusing Demand Gen and Start Standing Out 41:22

1d ago41:22

41:22

"SEO has done us a disservice in the way we think about content." Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI. They explore the importance of brand a…

1
Aurora Starita: Does AI belong in technical content writing? 48:55

7d ago48:55

48:55

Technical Content Writing is tough to navigate. Aurora Starita, a Technical Product Marketing Manager, answers critical questions to help us make a difference in the technical content writing space. How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value? Why can't big companies ungate for the g…

1
Is focusing on the wrong details RUINING your marketing? 41:22

7d ago41:22

41:22

Mike and Eric tackle the love-hate relationship every solo marketer has with design. They'll explore the tension between practicality and craft and when to call it quits on a pixel-perfect design. If you've ever questioned the ROI of your design efforts or felt lost in the social media wilderness, tune in for some much-needed guidance and a good la…

1
John Connolly: Operations to Marketing | Tea Time with Tech Marketing Leaders 48:56

8d ago48:56

48:56

Kerry Guard, host of @ttwtml , chats with John Connolly about the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transacti…

1
George Kamide | Flip the script on GTM 59:48

8d ago59:48

59:48

"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of @ttwtml , to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market…

1
How to create INCREDIBLE marketing videos 40:03

21d ago40:03

40:03

Mike and Eric break down the wild world of video marketing, highlighting how to get started, and what to consider overall when making video. They discuss the importance of knowing your audience, optimizing your content, and mastering the technical aspects of video creation. Get ready to create videos that shine! Links Mentioned in the show: https:/…

1
Role Plays vs. Real-Life Practice: Making Sales Training Work 47:49

23d ago47:49

47:49

Are your seasoned sales reps struggling to adapt to new strategies? Have you ever invested heavily in sales training only to see minimal changes? How can you ensure training leads to real behavior change and improved sales performance? In this conversation we discuss: 👉 Why traditional sales training often fails and how to overcome these challenges…

1
The Road to $10 Million ARR: Cyber Donut’s 2025 Sales and Marketing Playbook 25:42

27d ago25:42

25:42

Are you struggling to increase your ASP and conversion rates? Does your sales team lack a unified approach to handling prospect questions? Are you eager to scale your ARR significantly in 2025? In this conversation, we discuss: 👉 How Cyber Donut achieved significant ARR growth from 2023 to 2024. 👉 The importance of value-based selling over feature-…

1
Theresa Potratz: Treating The Job Hunt like Demand Marketing 43:14

29d ago43:14

43:14

"Red flags matter." Theresa Potratz joins Kerry Guard, Host of @ttwtml discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies. Building connections, spreading good professional karma, …

1
Aileen Casmano: Say Goodbye to Fear, Uncertainty, and Doubt in our marketing messaging 49:58

30d ago49:58

49:58

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off. This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a gue…

1
Why Website Accessibility is CRUCIAL for Your Business 46:30

1M ago46:30

46:30

In this episode, we're diving headfirst into the important world of web accessibility, exploring the hidden hurdles that many users face online. From confusing layouts to PDFs that seem determined to thwart us all, we'll uncover the common pitfalls that can make websites a nightmare to navigate. Links Mentioned in the show: Learn More About Accessi…

1
Get PR like the well known companies get 48:41

1M ago48:41

48:41

Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campaigns in cybersecurity? In this conversation we discuss: 👉 Original analysis and data vs. product promotion in PR 👉 Utilizing events and awards to boost…

1
Kelsey Purcell: Crucial Conversations for Creative Marketing Leaders 1:03:44

2M ago1:03:44

1:03:44

Kelsey, a Marketing Communications Director at Entro Security, spills the tea: - Her unconventional path to marketing (which started in high school) - Nailing brand position and standing out - Working with visual creative and neurotypical learners - Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews. Thi…

1
How to run a world-class POV with Alexei Rubenstein, VP of Sales, Engineering, and Customer Success at Morphisec 39:47

2M ago39:47

39:47

Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process efficient and engaging? In this episode of Cybersecurity Go-To-Market Podcast, Alexei Rubinstein joins Andrew Monaghan to tackle these challenges head-on. 🛑…

1
How to Actually Work With Vendors (a Practical Guide) 29:39

2M ago29:39

29:39

In this episode, we dive into the messy reality of vendor relationships. Eric unpacks the frustration of unmet promises and the emotional toll of constantly having to micromanage. But here’s the bigger question: when things go wrong, do you cut ties immediately, or do you step back, recalibrate, and give the relationship a chance to evolve? It’s no…

1
Taryn Talley: Playing the Long Event Marketing Game for Big Rewards 48:20

2M ago48:20

48:20

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong. Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success. Taryn is a Data-driv…

1
Bronwen Hudson: Founder-led Growth and Highlights from 2024 CyberMarketing Con 53:22

2M ago53:22

53:22

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry. Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the import…

1
Vladlena Mitskaniouk: Whatever it Takes to See Start-up Success 56:35

2M ago56:35

56:35

Sometimes, to maximize ROI, you have to reinvent what success looks like. This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish. Tight budgets, limited resources, and only so many hours in the day. Kerry chats with Vladlena about how she's leaning into slick AI tools…

1
Anita Moorthy: Brand Building for budget-conscious start-ups 55:52

2M ago55:52

55:52

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market. Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups. Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, ins…

1
Year of the Goat - A Look Back at 2024 22:44

2M ago22:44

22:44

After speculating for years, Mike and Eric finally launched their podcast this 2024—and what a journey it’s been. In this special episode, they reflect on the moments that made it unforgettable: the conversations between one another, the interviews that left a lasting impact, and the surprising emotions that surfaced along the way. From laughter to…

1
Rebranding vs. Distribution: What's Really Holding Cybr Donut Back? - Rob Sobers, CMO at Varonis 34:49

3M ago34:49

34:49

Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to boost your company's awareness? In this episode, Robert Sobers, CMO at Varonis, shares his expert advice on go-to-market strategies specifically designe…

1
Marketing Positivity with Sheila Johnston of Luminari Partners in Sacramento 50:45

3M ago50:45

50:45

In this episode, Mike welcomes Sheila Johnston, co-founder and CEO of Luminari Partners, for an insightful conversation about her fascinating career journey. From her early days working for the state to becoming a marketing powerhouse in the association world, Sheila shares how her creativity and community-focused upbringing shaped her path. She op…

1
Interactive demos and demo experiences: Helping Cybr Donut sell more with better demos - Damian Tommasino, Founder at Cyber Informants 50:38

4M ago50:38

50:38

Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discussions to closed deals? In this episode of the Cybersecurity Go-To-Market Podcast, Damian Tommasino shares insights and actionable strategies on transf…

1
Picking the Right Website Platform - The considerations you need to take when building your website. 56:49

4M ago56:49

56:49

In this episode, Eric and Mike tackle the all-important question for website builders: which platform is right for you? From WordPress to Wix, they cover key factors like project scope and skill level to help you make a confident, practical choice for your site. Whether you're building a simple brochure site or a full e-commerce operation, they dis…

1
Managing UP with Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work 1:30:16

4M ago1:30:16

1:30:16

In this episode, Mike and Eric interview Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work. Jake shares his journey of escaping a toxic job and how 200 conversations with friends dealing with less-than-ideal bosses inspired his book, which breaks down the four roles we play in bad workplaces. With humor and in…

1
How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso 52:55

4M ago52:55

52:55

Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The benefits and challenges of hiring from compet…

1
JUST Make a Podcast - The word that will make you cry 55:43

5M ago55:43

55:43

In this episode, we dig into the subtle power of the word "just"—a tiny word with big implications. Have you ever been told to "just build a website" or "just send out a quick email campaign"? Sounds easy, right? Not to those actually doing the work. We break down how this little word can oversimplify complex tasks, especially for marketers, and ex…

1
Fixing Cybr Donut's pipeline crisis: proven strategies for rapid cybersecurity pipeline generation - Joseph Barringhaus, VP of Marketing, Sonrai Security 45:23

5M ago45:23

45:23

Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your products and leverage that to boost sales? Join us in this episode as we explore practical strategies that can help your sales and marketing teams hit your …

1
Igniting your Brand Spark - Tips to giving voice to your brand with Calvina Nguyen 1:18:47

5M ago1:18:47

1:18:47

In this episode, Eric catches up with Calvina Nguyen, President and CEO of Your Brand Spark, and longtime friend. Calvina opens up about her passion for helping small, heart-driven businesses that are working to make the world a better place — from empowering artisans to supporting social enterprises with big dreams and tiny teams. These businesses…

1
The Promise of Artificial Intelligence - Tales from the frontier of generative AI 45:06

5M ago45:06

45:06

In this episode, Eric leans into full vacation mode—Hawaiian shirt, candy cigar, and all—believing that AI's handling his workload so he can kick back indefinitely. But reality bites as Mike steers the conversation shifts to AI's limitations. Both move on to tackle the fantasy of full automation, pointing out that while AI is handy, it’s not exactl…

1
Brand Personalities - Using the right words to give your brand a personality with Jill Felty 1:05:54

6M ago1:05:54

1:05:54

Mike sits down with Jill Felty, a master of words and StoryBrand Certified Guide who transforms ordinary copy into vibrant, personality-packed messaging that makes brands unforgettable. In this episode, Jill takes us on her journey from penning compelling letters for a major nonprofit to helping small businesses inject their unique voice into their…

1
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 11:04

6M ago11:04

11:04

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…

1
The Art of Feedback - Mastering the subtle art of giving and receiving feedback 47:31

6M ago47:31

47:31

In this episode, Mike and Eric dive into the delicate dance of giving and receiving feedback—because who doesn't love a good critique, right? They talk about how to survive these sessions where subjective opinions can run wild, and why it’s important to keep your cool when your heart is set on an idea. Both share tips on how to approach feedback wi…

1
The Art of Aligning Sales and Marketing: Insights from Clark Barron 1:08:32

6M ago1:08:32

1:08:32

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importa…

1
Building Trust in Complex Buyer Journeys: Insights from Heidi Joy Tretheway 59:42

6M ago59:42

59:42

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple dec…

1
DONE With Wordpress - Why WordPress might not be the best solution 44:32

7M ago44:32

44:32

In this episode, Mike and Eric dive into WordPress – the platform that powers a huge chunk of the internet. Despite its impressive success and the countless businesses that rely on it, Mike shares growing frustrations with its quirks, while weighing the pros and cons of its use after having built Wordpress sites for over 12 years. He takes us throu…

1
Building Trust and Credibility Through Innovative Marketing Strategies 1:00:52

7M ago1:00:52

1:00:52

Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships.…

1
74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 27:38

7M ago27:38

27:38

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…

1
Nadia Milani: How Marketing Can Contribute To Achieving Business Goals 1:00:41

7M ago1:00:41

1:00:41

In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experien…

1
Non-Profit Storytelling - Using stories to support your mission 1:03:10

7M ago1:03:10

1:03:10

In this episode we welcome Erika Fatula from River City Food Bank to take a seat on the crying couch and talk about the challenges of being a solo marketer in the non-profit space. As Director of Development and Marketing, Erika has found that by focusing on the stories of the people they serve, their organization has been able to effectively reach…

1
Files Done RIGHT - Sending the right file first will make your next project easier 44:16

7M ago44:16

44:16

In episode 6, Files Done Right, Eric and Mike paint a picture of the wild world of file types and the notorious game of "file ping pong." Ever been sent a JPEG when a PDF was needed? Your pain is understandable. Alternatively, Ever been asked for an SVG file and you don’t have it? There’s a solution to that. With so many file types in the workplace…

1
Unlocking the secrets to trust in cybersecurity sales with Dani Woolf, CEO at Audience 1st 52:59

7M ago52:59

52:59

Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How can sellers foster real, human relationships in their professional connections? If these questions resonate with you, this episode is a must-listen! In t…

1
73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 9:47

7M ago9:47

9:47

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…

1
There’s a Budget? - Tips an tools for building marketing budgets 31:27

8M ago31:27

31:27

Ever feel like you're working with a shoestring budget? In this episode, Eric and Mike dive into the crucial intersection of money and marketing. They discuss how understanding your company's finances and having informed conversations with your boss can prevent budget headaches. They also explain how budget commitment can make a significant differe…

1
Selling as a technical founder with Vincent Berk, Chief Strategy Officer, Quantum Xchange 42:02

8M ago42:02

42:02

Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to bring in sales professionals for a consistent approach? In this conversation, we discuss: 👉 The journey of a technical founder learning sales through tri…

1
Righting Branding Wrongs - Consistency is key when working with your brand 36:47

8M ago36:47

36:47

In this episode, hosts Mike and Eric discuss the importance of maintaining brand consistency, emphasizing that a brand is more than just a logo—it's about using that logo and other brand elements consistently across all platforms. Mike shares a frustrating example of a company using three different logos at once, highlighting the challenges small t…

1
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 36:42

8M ago36:42

36:42

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…

1
STOP Using PDFs - There are better options than sending pdfs 34:27

9M ago34:27

34:27

In this Episode, Mike and Eric debate the practicalities and pitfalls of using PDFs in our current digital age. While Eric champions the format for its flexibility, Mike argues it's overused and impractical on mobile devices, citing real-life examples that highlight the need for better digital communication solutions that are better matched to the …

1
Campaign Balancing Acts - Find clarity in managing multiple marketing campaigns 36:03

9M ago36:03

36:03

In this episode, Mike and Eric explore balancing the sometimes competing demands of marketing campaigns, revisit Eric's cereal box marketing days and emphasize the critical importance of setting clear, measurable goals. They share techniques for grilling meat, goal-setting, advocating for regular updates and adjustments, and offer a downloadable ch…

1
Don't Say FUNNEL - Use a better word for "Marketing Funnel" 38:17

9M ago38:17

38:17

Welcome to the inaugural episode of the Marketing Team of One podcast, where Eric and Mike dive into solo marketers' unique challenges and address the ever-evolving terminology in the marketing world. This episode starts with a lively discussion about the term "funnel" and its various interpretations; enlightening us on why the traditional funnel m…

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