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Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work. Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find ...
 
Welcome to the Empire. I truly believe that everyone is an expert, and now I’m looking to talk with you and share your expertise with the world. Each episode of Expert Empire is a conversation jam packed with valuable content from todays foremost entrepreneurs, innovators and personal development experts. Experts like Cliff Ravenscraft, Rand Fishkin, John Lee Dumas, Dana DiTomaso, Mark Mason and so many more. We hope that you’ll join us each episode to learn something new.
 
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show series
 
You may have heard this phrase before, but let me reiterate - the money truly is in the list. But what exactly does that mean? How much money can be earned, and from what kind of list? Today, we have a special guest, Jan Koch, aka "My List Guy" from the Uncommon Solopreneur, joining us to shed light on this very important topic. About Jan Koch My m…
 
Any amazing journey has two parts. The first is where and how you travel - your map & directions. The other important element is you, the traveler - who you are at the beginning and who you become on the journey. What makes the biggest difference to what you experience on that journey and who you become is largely down to your mindset. This is some…
 
Today we’re spending a little time with Mark Schaefer. Mark should not need any introduction - his books Known, The Content Code, Cumulative Advantage and Marketing Rebellion - should all have a home on any self respecting business owners shelf. I watched Mark’s talk a Social media Marketing works last year so I kind of knew what was coming next an…
 
Some people are naturally athletic. They make great athletes. But that doesn’t mean all great athletes were naturally talented. The same goes for motivation. Some people are naturally motivated - the rest of us need to work at it. As the saying goes - hard work beats talent when talent doesn’t work. So this week we are blessed to be joined by my pe…
 
As a culture we’re all trained to think of people who create as working in secret until they have a big Eureka moment or complete the masterpiece. A lot of entrepreneurs try to work that way too - they build somethings - have a big launch or unveiling and then wonder why nobody claps or more importantly buys. Building in public is a very different …
 
If a brand is what people say about you when you’re not in the room then Community becomes very important. Establishing yourself as a thought leader is one thing - as a true leader is something quite different. This week my guest is Jillian Benbow- Director of Community Experience at SPI Media - Host of the Community Experience podcast - one of the…
 
My guest today is the undisputed king of Podcasting Hill - Cliff Ravenscraft! We’re talking about the power of a podcast to turn dreams into reality and trigger a whole new vision for your world. About Cliff Ravenscraft Cliff Ravenscraft a business mentor, professional coach and motivational speaker. His focus is to help you break free from any bel…
 
Some people come to personal branding as a way to stand out as a coach and others come to coaching as a way to monetise hard won expertise and strong awareness. Whatever is true for you - coaching is at the heart of the life of every high performer - often both as the coach and the coached at the same time. So this week I’m pleased the welcome Robb…
 
It doesn't matter what route you choose - If you fail to move because of the fear of failure then you are certain to fail. This week I'm thrilled to welcome Mark Masters to the show and we're going deep on failure as a strategy, how to know what your thing is and how community and service can become a fulfilling strategy. About Mark Mark lives at t…
 
So this week my guest is the producer of one of the most prolific podcasts I know, the co-founder of two Saas products I’m very excited about, and still finds the time to launch a new podcast. Prolific doesn’t even begin to describe Nicole Baldinu. Listen in as I discover how she does it all. ---- Get your FREE copy of my Personal Brand Business Bl…
 
Anyone who knows me knows that early on I really struggled with building my own platform and accepting the need to grow my own visibility. I’m a naturally shy person and I avoided it for the longest time. Then I launched the podcast - and gradually - whilst travelling the seven circles of hell - found my confidence on video. But it could have been …
 
I’ve mentioned a few time recently that I’m a little guilty of being a social media butterfly. I’m everywhere. And while that’s my business… it’s not the finest strategy for most people. Normally I recommend applying the 80/20 rule. Lean into what’s working… and for me, right now that’s Linkedin. So I’m very excited that joining me this week is Cal…
 
One thing listeners will be used to hearing me speak about is the importance of personal growth leading business growth. Your business will not grow until you grow. Alongside that, you will never find success alone. Both of these are very important themes for this week’s guest, Will Samson. ---- Get your FREE copy of my Personal Brand Business Blue…
 
If you want to be well known online and intentionally grow your personal brand then a regular live stream can be a great way to be seen, heard and to command attention. It'e simple, easy and mostly free. But despite that a lot of people are more scared of going live than any other kind of content marketing. This week I'm joined by Amanda Web who'd …
 
Now a long time ago, far, far away - when I was 17, I worked for Apple. I was there for two years and they had those big super motivational posters. One of these proclaimed ‘Smile... You never get a second chance to make a first impression’ - and it made a big impression. Thirty years or so later and the world has changed but the importance of a st…
 
Video triggers action more than any other content format. I know that from experience. But creating video and Youtube in particular a big investment of time and effort - so you want to make sure you’re getting the very most possible from your time. Making a great video matters. But what happens after you stop recording matters just as much. This we…
 
Of all the social Platforms I’m active on - and that dear people is all of them - except BeLive - the one which consistently drives most opportunity is also the one I’ve put least effort into and that’s Linked in. Over the last few months this has been the focus of a lot of soul searching. Linekdin just deserves better from me. But Linekdin is a fe…
 
Setting goals is an annual ritual for many and if you're a business owner then it can seem like second nature to review and reset goals on a regular basis. The problem is this method of setting and maintaining direction is normally accompanies with a constant sense of guilt and failure. What if there was a better way to move into the future with cl…
 
A lot of people think they have a personal brand. But I like to think of a personal brand as a beacon reaching out into the world. For this brand to shine - it needs energy. For most of us this fuel is content. This week I’m excited to welcome Stephanie Llewellyn to the show. Stephanie is the host of the ‘Who does she think she is’ podcast and if t…
 
We talk, often, on the show about why if we all have access to the same information - why don’t we all see the same success? Today I think we might be talking about that a little more than normal. I’m excited to finally be welcoming Dr Jay Laguardia - best selling author of Triple P life - your GPS to Success - and the host of the Power, Passion & …
 
A lot of people in sales start with the solution and try to find a problem to make it fit. When you sell a hammer - everything looks like a nail. This week on the podcast I'm joined by sales veteran Paul Higgins about how we can really get to what the win win opportunity 'really' is and then, how to provide the right value. By focusing on diagnosis…
 
Entrepreneurs - ever felt like you were trying to squeeze your feet into someone else’s shoes? This week we’re speaking about how business success is an inside job. How to align your personally designed vision with your own route to success. This week I’m joined by NLP and Wealth Dynamics expert Osmaan Sharif and we’re talking about how to rewire y…
 
This week I'm speaking with Mike Allton - Head of Strategic Partnerships at Agorapulse - My social media management & listening platform of choice. He's also a prolific content creator, marketer, author and sought after speaker in his own right. We range across lots of topics but home in on the basic tasks your marketing has to accomplish - before …
 
How often to you look back and wish you’d been a little bolder in your choices, responses or actions? If you’re anything like me then the answer is - all the time. This week on the podcast I’m speaking with the Fred Joyal - author of Superbold. We discuss how to move into a more bold version of yourself systematically and more importantly… safely. …
 
The experience you create for others is what sculpts your personal brand. The more depth, magic and transformation there is in that experience the more power there is in that brand story. This week my guest is Phil Mershon, the Director of Experience at Social Media Examiner, the people behind the extraordinary Social Media Marketing World conferen…
 
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