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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join Rob & Kennedy for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketi ...
 
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show series
 
Is email marketing dead? We hear this quite a bit. And it's understandable. People might be thinking email marketing dead, dying, or at least limping. We've got all these social media platforms, Messenger marketing, SMS, push notifications in apps all fighting for attention. So where does email fit it? Well, let's find out - shall we? SOME EPISODE …
 
Do you want to learn how to turn some super simple data into amazing insights and even better outcomes? Today's episode teaches you everything you need to know about measuring marketing with Chris Mercer. If just hearing the mention of Google Analytics makes you break up in hives, this episode is for you. Because you might not see yourself as a num…
 
There's nothing worse than spending time and energy into creating an online course and then finding out that nobody actually wants to buy it, right? We've been there and done that. So here are our best tips to help you create and sell courses online. The trick? You want to be sure that people in your audience will actually go out of their way to pa…
 
We all want to increase the open rates in our email campaigns. But how do we do it? How do you make your subscribers drop what they're doing to go and read your email and yours only? If only, right? Well, it's possible. And today we find out how to amplify email campaigns - Clate Mask style. So, are you ready to have your mind completely blown by w…
 
Who should NOT join our community - The League of email marketing heroes? Because (news flash) The League isn't for everyone. Ready to find out who The League is perfect for and who isn't a good fit for our membership? Let's go! SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? (5:22) The League isn't for you if you're n…
 
You're doing a launch. The pressure is on. You've got it all planned out. You know what you're doing. Your subscribers are getting email reminders daily - hourly even. But then the launch is over. And... silence. What now? What do you send your subscribers now? Today, our awesome guest Marley Jaxx helps us add an unusual (but extremely clever) step…
 
Will iOS 15 change email marketing? Is it all doom and gloom for people like us who rely on making sales from sending emails to our subscribers? In today's episode, we talk about the latest Apple update - iOS 15 - and a new product called iCloud Plus that comes with that release. We walk you through the changes, what they mean for you as an email m…
 
Testimonials. How to write them? How to ask for them in the first place? Do testimonials and email marketing go together? Is there even a way to automate the whole thing?! You see - we're rubbish at asking for testimonials. It makes us feel grubby. So we don't do it enough. But we should, and we've finally convinced the awesome Monica Snyder, CEO a…
 
Limited-time offers, also known as urgency-bound or scarcity-bound offers. We all know what they are. A flash sale, a bundle, an offer with a discount, something that expires at a particular time... Deals like these are all around us - they come in all shapes and sizes. But what do you do when someone gets in touch to say they've missed the deal an…
 
Christina Jandali is a confidence-boosting, cash-creating Business Growth Strategist who helps coaches and course creators build a raving fan base and producing scalable profits through Facebook groups marketing. And today she shares her best tips on using a Facebook group to build your email list, so you can turn leads into buyers and make more sa…
 
You've abandoned your subscribers. You sent them the freebie they signed up for or the product they bought, but you haven't emailed them in ages. They've forgotten about you. So how do you reactivate an email list? How do you go back to emailing your poor abandoned subscribers and keep them engaged and happy? Well, wouldn't we all love the know?! S…
 
Dave Rotheroe generated half a million dollars by mailing people grilled cheese sandwiches in the post. He's now the founder and CEO of Grip Advertising, and today he talks to us about how to build your list with viral ads. We talk about how to be creative, how to split test, and how to make ads that will go viral. You really want to find out what …
 
We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way - in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing efforts. So today we look at the 8 unexpected skills to improve …
 
Should you use comedy and jokes in your marketing? Should all brands be funny? Is that the right thing to do? We asked Adam Hunt, who helps brands and businesses do exactly that - be funny. So let's hear it from the man himself - how do you use humour in your marketing? SOME EPISODE HIGHLIGHTS: (2:15) Does Kennedy really know what a Vespa is? (3:50…
 
This week we're telling you all about how to make money from your email list. So if you have a small list (or you think you have a small list), don't despair! We're going to tell you exactly what you can do to make money from that. Because guess what? We were rubbish at growing our list. Most things that email marketing gurus out there teach didn't…
 
Struggling to get results with your email marketing? Tried all the tactics but not getting the sales you want? Then let's hear about holistic email marketing - Kath Pay is here to share all her best-kept secrets... And you'll want to hear them all! SOME EPISODE HIGHLIGHTS: (2:30) Two lies a truth. Did Kath really get sunburnt from falling asleep in…
 
When do you segment email subscribers? When exactly is the right time to start? On day one? When you reach your first 2,000 subscribers? Or maybe 20,000? Well, it depends... If you're wondering whether segmenting your list is something you should have on day one or something you should do now or maybe never, tune into this episode to help you make …
 
Instagram. We all faff around with it. But can you actually leverage your Instagram following to make sales? You certainly can. But only if you're clever about driving people to your email list. So if you want to find out how to use Instagram to successfully grow your email list, Helen Perry spills all the secrets for us today. You just don't want …
 
How on Earth do you grow an online business? And where does email marketing fit in? This week on the show we talk about the 5 different things you need to do to grow your business. So if you've got this awesome product or service, you put together an offer, you've been telling people about it, but you don't quite manage to sell as many as you thoug…
 
Have you ever fallen into the trap of offering your products or services at a discounted price? Hands up - we've done. Guilty. As. Charged. But that stops now. Because the awesome John Hutchison taught us a jaw-dropping way to frame discounts in a completely different way. That's right. Bet you wouldn't even know it's a discount if it smacked you i…
 
Email subject lines. What do they really do? Well, unfortunately, they don't make you a nice cuppa or a slice of toast in the morning. But they can do a lot more than just get your emails open. In fact, in this episode, we show you how we've gone out of our way to prove to you that the job of email subject lines is not to get your emails opened. Re…
 
Are Facebook pages dead? Is trying to grow your email list using Facebook the ultimate waste of your time? We asked Rachel Miller, a social media, organic growth strategist who has spoken at some of the industry's largest events and is famous for her awesome Moolah programme. With over 90 million views to her website, she's also a best-selling auth…
 
So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you? In this episode, we share the best creative email ideas …
 
Is it possible for your small business to compete with huge companies in terms of email marketing? Hell yeah it is. In fact, you can have even more of an advantage over the big players. And our latest guest Steffen Schebesta, CEO of sendinblue North America (which has seen a huge 50% growth year on year) is here to explain how. Twitter for List Bui…
 
So, you’ve just created the best lead magnet ever known to mankind. Awesome! But now what? Lead magnets (good ones) are a great way of getting people to join your email list. But getting people to join your list is only a teeny tiny part of the email marketing puzzle. When the aim of the game is to turn your subscribers into buyers, you need to mak…
 
Forget Instagram, Facebook and Clubhouse for the next 20 minutes….. Today, we’re talking all things Twitter and how you can use this fast-moving platform to build your email list. Twitter boasts around boasts 192 million daily active users and we’ve got leading Twitter marketing expert, Madalyn Sklar on the show to tell us exactly how we can utilis…
 
Want to know how to write incredible subject lines without using formulas? Apart from your name, the subject line is the first thing your audience will see and if you screw that up, chances are, your audience isn’t going to open your email at all. So, how can you ensure your subject lines are as awesome as possible so that your emails are actually …
 
Live video is where it’s at right now, guys. But how can you use it to gain tonnes of new fans and build your email list? Today, we’re talking to none other than Daniel Glickman, the Head of Marketing over at Streamyard. If you haven’t yet heard of Streamyard (i.e you’ve been living under a rock), this is the fastest growing and largest browser-bas…
 
Imagine being able to get viral growth of your email list? That would be pretty kick-ass, wouldn’t it? The best thing about this, is that you don’t even have to have a huge list to begin with. All you need is a few key ingredients and you can begin to watch your email list grow faster than mould on that thing you’ve had in your fridge for way too l…
 
Having your emails end up in the dreaded spam folder is the main thing we ALL want to avoid, right? After all, if they go into your subscribers spam, it’s likely they won’t get opened…and that sucks. So, is there a sure-fire way in which we can avoid this happening, or do we just have to hope and pray for the best? Adrian Savage, Founder and creato…
 
Feeling disheartened because you’ve been sending emails and you’re not making any sales? Fear not, we’re going to help you to fix this from today, and it’s probably a lot more simple than you think. Email marketing is still (and probably will be for a long time to come), one of the very best ways to make sales in your business. The only problem is,…
 
We all love winning free stuff, I am right?! Winning a contest is great, but running a contest can be an incredible way of spreading the word about your brand and getting tonnes of new sales. That said, there are definitely right ways and (very) wrong ways to go about this. Travis Ketchum is the Founder of Contest Domination with over 20k customers…
 
Memberships sites are HUGE right now and new ones continue to pop up every day. Some aren’t great…and some are insanely successful raking in millions. Last year, we created our very own first ever membership site called The League, aimed at people people who want to maximise their sales using email marketing. We’ve built up a great community of mem…
 
Offer a discount and the sales will always come flooding in, right? But what happens when you put your course back up to its full price? In many cases….tumble weed. Discounting is used by so many of us because it’s seen as the easiest and quickest way to sell something. But the problem with this is that it can actually make it a lot more difficult …
 
It’s 2021 and emailing marketing is still one of the best ways to grow your business and get more sales. But are there going to be any changes to how email marketing works and performs this year? More importantly, how can you ensure that your own email marketing is as effective as possible? In a world of never-ending changes and updates, we want to…
 
You know you should be emailing more often, but how the hell are you supposed to come up with all of the content? More importantly, how can you make sure each and every one of your emails is getting your audience closer to buying from you? Author of the incredible game-changing content marketing book ‘They Ask You Answer’, Marcus Sherridan is here …
 
Let’s get real for a minute. The main reason we all do email marketing is to make sales, right? Maybe you’ve been doing your email marketing for a while and sales are trickling in every now and then, after people have been on your list for a few months. Maybe you’re struggling to make any sales at all. If either of these are the case and you want t…
 
We’ve always told you that emails don’t need necessarily need to be visually stunning to work well for you and your core objective of making sales. Why bother spending hours of your time adding graphics left, right and center when you could simply get your point across in less than 20 mins? But, what if changing your emails from the current layout …
 
So, you’ve been emailing your subscribers every week (or more) but all of your hard work just doesn’t seem to be paying off… Your open rates or click-through rates might be lower than you’d like and you may not be making many or even any sales at all. You might be starting to wonder if there is even any point to email marketing. Should you give up?…
 
Known as the ‘Million-dollar Word Stylist’, Apryl Beverly is QUEEN when it comes to sales and marketing content. A twice Amazon best seller and having helped generate over $22 million for her clients, Apryl knows exactly how to hit the sweet spot when it comes to selling through email marketing and that’s exactly what she is going to be sharing wit…
 
Will email marketing work for you or does it only work for certain businesses? If you sell a coaching service, what can you include in your emails that your audience will love and eventually make them want to buy from you? If you sell a physical product, surely you can’t just keep trying to sell to your email list every day?…they’ll hate you! The t…
 
Our latest guest, Arne Giske is an absolute master of community and conversion, growing a Facebook group of his to over 80k people and making 7-figures along the way. We’ve always believed that building a community and email marketing go hand in hand, so we just had to get Arne on the show to help show you how to use your own Facebook groups to gro…
 
Do you like to write your emails as you go, or are you a die-hard batcher? Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing. Whichever approach you prefer…that’s totally cool and you should always choose what works best for YOU and your business. However, we wanted to use this ep…
 
Free email list growth from scratch seems like such a long, hard slog, doesn’t it? And unless you’ve got a spare hundred grand to spend on the likes of Facebook Ads, growing your list by 1000 subscribers a WEEK is surely an impossible task…right? Well, not necessarily… Our latest epic guests, Codie Sanchez and Ilona and Olman from AppSumo are here …
 
Sending your standard weekly or daily email is fine… BUT it’s certainly not the best or easiest way to get sales more sales in your business. That’s what email marketing automation is for. With automations, you are really allowing your new audience members to get to know you, and in a world where we are bombarded with ads and sales pitches on a dai…
 
Straight talking business coach Lisa Johnson was able to grow her mailing list at a SUPER FAST rate with the use of a single lead magnet. With it getting harder and harder to convince people to sign up to mailing lists, the standard PDF usually won’t cut it nowadays if you’re serious about building your list and building it fast. So, what makes Lis…
 
By now, you know what you should be doing when it comes to email marketing, but are you doing it? There are a few key things you can do within your email marketing to make it as effective as possible and if you’re in need of a little refresher as to what they are, we’ve got you covered in today's episode. Now, these are things that you should ALL b…
 
Someone’s just bought your online course…yay! But now what? Do you just leave them to it and never speak to them again, after your generic “thank you” email? Well, that’s what most people do… But, if your current customers could become your biggest advocates, spreading the word about you to the world and repeatedly bought from you, wouldn’t you wan…
 
This is the question we get asked more than anything - “How often should I send my emails?” Chances are, you’re probably still wondering this yourself and if you are, you’re definitely not alone! With all of the conflicting advice out there, it can be really difficult to know the "perfect" frequency for your email marketing audience. After all, if …
 
What are customer archetypes and how can we use them to deeply connect and motivate our email subscribers? I wonder if you might be wearing the wrong hat in your campaigns? Most emails you’ll receive are from people playing a certain archetype (you’ll know the one we mean in a few minutes), but we want to discuss why this isn’t always the best appr…
 
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