Your membership, course, or program should be working better than this. You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale. That’s where this podcast comes in. Think of Build With Becky like a voice note from your smart friend to help you tweak your programs, get better student outcomes, and make more money along the way. You can expect practical strategies, real clien ...
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Conversations about the art and science of building brand communities, hosted by community expert Clare Sutcliffe.
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Thinking about starting a community? Or wondering why yours isn’t working the way you hoped? In this episode, I break down the top five reasons I see communities fail, based on real conversations with founders and the patterns I’ve seen across dozens of clients. From pricing mistakes to missing transformation, these are the lessons I wish every cre…
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How To Have Your Europe Summer & Still Serve Your Community
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10:58Community leaders deserve a vacation too. In this episode, I’m sharing real strategies for stepping back without sacrificing connection. From member-led calls to pivoting your programming, you’ll learn how to build a culture where the community supports each other, not just you. Whether you’re feeling overwhelmed, burnt out, or just ready to take a…
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How Primary Persona Development Can Skyrocket Your Business
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7:04At a retreat earlier this year, I got to meet Ayman Al-Abdullah, former CEO of AppSumo. He shared the growth strategy that took their business from $3M to $84M in six years. And it all started with a Persona. In this episode, I’m breaking down what that actually means, why your “best” customer isn’t always your biggest, and how to build products, p…
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I haven’t talked much about AI publicly — until now. In this episode, I’m sharing the creative ways I’ve seen community builders use AI to improve member retention, automate high-touch experiences, and connect people in more meaningful ways. From custom renewal reports to member matchmaking and searchable private content libraries, I’m walking thro…
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Steal This Simple Event Format to Spark Real Connection Live from Boise, I’m recapping Day 2 of the Lab Offline retreat hosted by Jay Clouse — and specifically, one powerful mastermind structure you can replicate in your own programs or in-person events. We did a mix of solo reflection and small group hot seats, and it gave me surprising clarity on…
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This episode was recorded from my hotel room in Boise, fresh off Day 1 of Jay Clouse’s retreat for Lab members, and I had to share one big takeaway that hit hard. During a fireside chat, Nathan Barry reminded us that if you’re not interested in what you’re creating, your people can feel it. I talk about how this applies to building community, what …
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A recent CreativeMornings event reminded me how powerful it is to put yourself in the room... to follow the pull toward people, conversations, and spaces that expand you. In this episode, I reflect on how in-person connection sparks creativity, builds momentum, and supports your business in ways no algorithm ever could. If you've been feeling stuck…
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What does it actually feel like to be part of a great digital community? In this episode, I share a powerful question my friend Julian asked me that sparked a conversation about group chats, stickiness, and how strong community design creates a sense of home. If you’re building a space for transformation, connection, or creativity, this is your rem…
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Let's Be Friends? My Journey To Entrepreneurship
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9:23I’m handing you the real behind-the-scenes look at how I went from fancy architecture school to building community-driven products for creator-led brands. I’ll walk you through my (very nonlinear) seven-part journey — including the moment I realized I was never meant for the corporate life, my unexpected side-gigs and cross-country moves, and how t…
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Most people collect data they never use or worse, they’re flying blind, relying on gut instinct and assumptions. In this episode, I’m walking you through the exact prompts and data audit process we used on Day 1 of the Make Smart Retreat. You’ll learn how to spot the story your data is telling you, the difference between qualitative and quantitativ…
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Your first launch won’t be perfect — and it’s not supposed to be. In this episode, I walk through a real conversation with a friend who’s building a new offer. We talk about how to approach beta testing, why you should teach and deliver live the first time around, and how to use feedback to make your product better with every round. If you're stuck…
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You Need To Try Bully Marketing If You Don't Have A Huge Audience
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5:07When your audience is small, the rules are different. In this episode, I break down the real strategy that helped me fill the Make Smart Retreat — and it wasn’t just email blasts or passive waitlist conversions. It was what my clients lovingly call “bully marketing”: personal, intentional outreach that connects with your people human to human. If y…
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Want the full checklist? DM me MAKEOVER on Instagram @buildwbecky and I’ll send it your way. If your membership feels a little messy, like members are ghosting, your forum is quiet, or your content feels bloated, this episode is your fix-it guide. I’m walking you through the exact 5-part audit we use with our Affinity Collective clients to improve …
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Introducing the Build With Becky Podcast: Smart Strategies To Grow Your Community-Driven Business Your membership, course, or program should be working better than this. You’re proud of what you’ve built — but members are ghosting, engagement is low, refund requests are creeping in, and let’s be honest... it’s harder than it should be to scale. Tha…
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Beyond desks and wifi: The community-centric approach of x+why co-working with Community Manager Loux Rutherford
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22:37This week I speak to Loux Rutherford, Community Manager at x+why , a new type of co-working space focused on supporting purpose-driven organizations and using business as a force for good. We talk about: Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tr…
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Finimise: How I manage a 1 million strong investment education community with Michelle Sims
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30:38This week Clare chats to Michelle Sims Community Manager, Finimize's global community lead, about building a thriving community to support the company's mission of making financial information accessible. We talk about how: Finimize started as a newsletter and expanded to a mobile app and events, with the community playing a crucial role in teachin…
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Waze: The original crowdsourced roadmap community stays true to it’s roots with Community Manager Adrian Singer
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32:25This week Clare chats to Adrian Singer Community Manager at Waze (at the time of recording - Adrian has since left Waze and relocated from tel Aviv to London). We talk about how a community can achieve a goal collectively and the joy of indulging in a niche interest like mapping your local area. Adrian managed a global community who created a huge …
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Salesforce: Trailblazing the way in community-product collaboration
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31:02This week Clare talks to Christie Fidura Director Global Developer Programmes at Saleforce - thats right probably the most famous Software community ever built! Christie takes us through personas within the community, their focus on collaboration and customer enablement. Check out Trailblazers and say hi to Christie on Linkedin.…
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Substack: Storytelling is the ultimate community-building tool with Managing Editor, Hannah Ray
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32:50This week, I had the pleasure of speaking to Hannah Ray, a seasoned community builder with an impressive background at The Guardian, Instagram, and Vogue. Currently the Managing Editor at Substack (a tool for publishing newsletters and podcasts), Hannah shared her passion for storytelling and its pivotal role in fostering communities for independen…
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Ambitious start-up marketers find their tribe at UP Club an ecosystem with community at it's heart - with Lottie Unwin Founder of UP World and Brand Hackers
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34:19Clare talks to Lottie Unwin, founder and CEO of UP World and BrandHackers. We talk all about how and why she set up a community of start-up marketers and the business ecosystem that she's built around it. We chat about how community is the ultimate long game and how they deal with any concerns over revealing information with a professional communit…
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Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices
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21:37This week Clare talks to Naaman Brown, community manger at Multiverse an edtech unicorn founded by Euan Blair that up-skills people through apprenticeships. Naaman takes us through the way Multiverse views community as a moat, how it works and how they measure their success.Clare Sutcliffe による
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Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io
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22:20This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free. Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy. This episode of Bunch is sponsore…
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Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas
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30:49This week, Clare talks to Sofia Ilyas Chief Community Officer at Beatport about her work bringing diversity to the world of dance music through the Beatport community. We talk about: How big companies can support community focussed organisations who are often exhausted to amplify their work. How interesting it is that a community of people so often…
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Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi
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23:38This week Clare chats to Max Pete, Head of Community at online code and design school Super Hi. They talk about finding and leveraging the most active members of your community to the benefit of the rest of your members, the dreaded platform switch and how with a little though you can surprise and delight your members too. This episode of Bunch is …
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A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno
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31:35This week on Bunch Podcast Clare chats to Ewa Magiera head of Community at freelance marketplace platform Yuno Juno. We talked about: How during tough economic times your community can be what sets you apart from your competitors as you strive to help your community succeed on your platform. Driving feature adoption , gathering feedback and how bui…
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Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff
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32:26This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge. Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance …
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Investing in Companies with community at their core - Sarah Drinkwater Founder at Common Magic
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31:25Clare talks to Sarah Drinkwater, founder and solo GP at Common Magic, a fund raised to invest in companies with communities at their core. Sarah shares how Founders can benefit from building community around their business at every stage from conception to scale, how a community can best serve companies with a tech product and some useful history o…
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Building a global community of super fans with Ben Lang - Head of Community @ Notion
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20:17Clare chats to Ben Lang Head of Community Notion - a productivity app that have super-fans all over the word. Clare and Ben talk about how to channel the energy and enthusiasm of product-fans to create even more value for your business and how being creative with your community will help you stand out from the crowd. This episode of Bunch is sponso…
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Creating an army of volunteers changing the way the world views waste with Saasha Celestial-One - Olio Co-founder and COO
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28:26Clare chats to Saasha Celestial-One, Co-founder and COO at Olio an app that helps people share food and other items with their community to save it going to waste. Check out Olio and join the revolution! olioapp.com/ Clare and Saasha talk about community building on every level from local to online, volunteer motivation, community-washing and opt i…
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Bunch host Clare Sutcliffe introduces Bunch podcast - get subscribing!Clare Sutcliffe による
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