Creat a B2B Content Marketing Strategy in just 7 steps. In this episode we cover the first 4 steps. Stay tuned for the final 3 steps. Content: What is Content Marketing? Overview of 7 steps Step No 1: Identify Your Audience Step No 2: Audit Your Existing Content Step No 3: Define Aims Step No 4: Determine Distribution Channels…

Content Marketing gets you in front of your target group and shows how your business fulfills their demand. The aim is that your potential customer wants to learn more about your product, service, and business. Content Marketing is important because it is a natural way to create leads. Your B2B content marketing strategy strives to position yoursel…

What is the intention a user has when searching on Google? And how to use the 4 Google Search Types in your B2B Marketing efforts? In this episode we cover the differences between informational, navigational, commercial and transactional serach intents. Content: What are Google Search Types 4 Search Intentions Informational Search Type Navigational…

Here is the second part on "How to create a B2B Marketing Strategy in 6 Steps?" This is a step-by-step guide. In this episode we cover the final 3 milestones on your way to a better strategy paper. Step 4: Define the Customer Journey Step 5: Create a Marketing Plan Step 6: Make your results measurable Content: Recap on the first 3 steps No. 4 - Def…

How to create a B2B Marketing Strategy in 6 Steps? Here is a step-by-step guide. In this episode we cover the first 3 milestones on your way to a better strategy paper. Step 1: Define aims Step 2: Analyze the status quo Step 3: Define your target group. Content: 3 of the 6 B2B Marketing Strategy Steps Do you need a Strategy? 6 Steps to creat a Stra…

Join us in this episode and find out what Business-to-Business Marketing is all about. We talk about the very basics and how to define the term. Content: Understand B2B What is B2B Marketing? Definition of B2B Marketing Aim of B2B Marketing B2B vs. B2C Marketing Related EpisodesStephan Wenger による

Listen and learn about differences between B2B and Business-to-Consumer Marketing from the perspective of the "7Ps" of Marketing. This is the first of two podcast in the series B2B vs. B2C. Content: B2B and B2C Marketing No.1 - Product and Service No.2 - Price No.3 - Place and Distribution No.4 - Promotion and Communication No.5 - People No.6 - Pro…

This podcast is all about Marketing Channels and how they differ between Business Marketing and B2C Marketing. This episode concludes the series B2B vs. B2C. Content: Marketing Channels in B2B and B2C No.1 - Online Presence No.2 - Social Media Marketing No.3 - Search Engine Marketing No.4 - Content Marketing No.5 - Classic Marketing and Print No.6 …