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Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
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You've got questions, we've got the answers. A little assistance on what you need to do to make that March 7th deadline. Class is in session for AAFD10 Club Achevment 101. Time to get inspired.American Advertising Federation Tenth District による
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D10 AAA Chair Sophie Rogers delivers an American Advertising Awards 101 tutorial for those who need guidance or just a refresher on the process. A great conversation and some of your questions answered. Listen and learn!American Advertising Federation Tenth District による
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We know the letters DE&I, but do we know the depth of their importance in our society and our industry. Our November D10 Fireside Chat included Dr. Cephas Archie, Dr. Whitnee Boyd, Keesha Townsend Taitt, and Leigh Browne, as they gave us their perspective on what we are doing right, and what we need to do better. DE&I in the advertising industry. L…
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The AAF brand is powerful. As a platform representing our industry, as a community builder, as a beacon to make sure our industry stays on course and continues to thrive, and as a great resource for connecting people. We're talking about jobs, first jobs. Listen to 3 inspiring stories right now.American Advertising Federation Tenth District による
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From DE&I to audience strength and growth, Telemundo is one of the fastest growing segments in our industry. Discover the many languages that make up Spanish marketing, and the strength this platform has. This is a 10 Questions with D10 event recap. Enjoy!American Advertising Federation Tenth District による
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When Crystal Gonzales started her term as Governor of D10, we were still coming off the uncertainty of a pandemic. And AAF D10 was quickly capturing the momentum of getting back together, in a big way. Over her term, D10 also grew membership in a big way. We are stronger, motivated, and excited about the results. This conversation is a look back an…
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C'mon, it's Austin, it's Advent10n. You would need a note from your parents, NOT to be there. NSAC competition, Mosaic Awards, The Southwest Advertising Hall of Fame. AAF CEO and President, Steve Pacheco, a keynote from Joanna Jenkins on DE&I, Ben Fauber on how to AI proof your business, a career fair, loads of networking, and hey, it's Austin. Apr…
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Tell the truth, the whole truth and nothing but the truth. That attitude resonates in life and touches our industry in a big way. The Better Business Bureau has been our foundational partner in ethical advertising. And that value is more important than ever, today. Learn how you can grab the benefits of a relationship with your local BBB chapter. T…
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Some people wander through life. Chris Smith, on the other hand, is dancing like Tommy Tune. On his mantra top ten list: Be surprising, be predictable. Don't make ads, tell stories. He's pretty good at this advertising stuff.American Advertising Federation Tenth District による
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Larry read the instructions on the box of LIFE. Respect for self, respect for others, share your knowledge and live a good honorable life. Enjoy this podcast as friends and associates share their stories and send their best wishes.American Advertising Federation Tenth District による
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I'm not sure there enough hours in the day, or days in the week to accomplish so many remarkable things. As Governor of D10, Stephanie found the time to do that. Stephanie takes us back to say thanks to her team and share what's next for the Guvnor. It's a great conversation.American Advertising Federation Tenth District による
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AAF is in good hands with their team of volunteer leaders who help guide and shape the powerful grass roots club network across North America. Larry Brantley's expertise is in growing educational opportunities for AAF members. The harvest looks very promising.American Advertising Federation Tenth District による
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So, we're getting back together. And Houston has planned a party to celebrate our industry and the people that make advertising over the top cool. We are D10 and this is our way to bring us back together in big way. Enjoy our H-Town hospitality and make your reservations today.American Advertising Federation Tenth District による
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One of the main reasons the American Advertising Federation was created is to educate and keep our industry healthy through a grassroots network to keep our legislators aware of the economic impact our industry has and how legislation affects us. DO A FAVOR FOR THE FUTURE OF THE ADVERTISING INDUSTRY. HELP MAKE OUR VOICES HEARD. WEDNESDAY, MARCH 2, …
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AAFD10 is a super district. We do things in a big way. In a way that brings positive change that touches our industry and our lives. This is proof positive that DE&I can happen when you have the right attitude and the right people. Get inspired now.American Advertising Federation Tenth District による
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Both of these folks are glass half full. You could also say they are full speed ahead with respect for our well-being and safety, even during our challenging times. Steve and Stephanie give us some inspiration as we wrap up the year, and so many things to look forward to in 2022. This is a great organization. Find out why.…
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Gather your tools, get connected, lay your foundation and sharpen your skills. Construct is 2 days of great information and incredible people. If you have the time, this Student Conference is worth every minute. Head to AAF-Houston.net right now to register.American Advertising Federation Tenth District による
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The AAF Central Region is huge. 5 incredible districts that drive our industry to be better by what we do and what we represent. The 2021 Central Region Conference is about to tie all that energy together into a community event that will also inspire. And we could all use a little bit of inspiration right now. Hope you are planning on attending.…
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Two decades as a volunteer, and now as Executive VP, Club Services, Membership and Programs, AAF. Dawn Reeves understands the value of AAF and the important support that AAF provides for each and every club. Seriously, if you haven't viewed the Ovation Awards scoring guide, you need to take some time to dig into it. It really is a "how-to" guide on…
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Working with some of the largest consumer brands, from Walmart to Walt Disney World, EA Sports to The Hard Rock Cafe, the conversation is all about a couple of guys that connected their talents and their passion for our industry. Matt Stewart and Randy Chase are Rocket Chimp out of Orlando are having the time of their life doing the ad thing. Gover…
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A new Mom, a new Governor, and a passion for our industry...that's Stephanie, plain and simple. Right from the start, at the D10 Central Region Conference in July, she set the bar high, and the energy at that conference was over the top. Wear your seatbelts, and keep your hands and arms inside the car, this year is going to rock.…
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6000 accredited businesses over 29 counties in North Central Texas use the Better Business Bureau to help keep us all on the right path. This is a great conversation with the Wichita Falls President, Monica Horton and what they have been doing during the pandemic and their efforts as we roll into the end of 2021. It's not business as usual, but wit…
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We had a great conversation with AAF President/CEO, Steve Pacheco and Ann Iverson, committee chair for the Barton A. Cummings Gold Medal Award. Discover what it takes to get there, and what it means to win. The 2020 and 2021 winners tell us how.American Advertising Federation Tenth District による
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Is your commitment to diversity, equity and inclusion evident through your creative work, and organization-wide initiatives? This year, especially this year, has been one of awareness and action for DEI. Bill Richmond, Past Governor of D10 is still hard at working, making sure this event happens. But we need your nominations, now.…
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AAF District 10 and AAF Oklahoma City have put together an incredible day of advertising education and intelligence in a free virtual event. From women in our industry to diversity, equity and inclusion, to surviving and thriving in a pandemic world, you'll hear inspiring stories from ad industry leaders. Again, this is a must-attend event. Go to A…
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Our world is constantly changing and the work of championing diversity and inclusion is a never ending journey. At Lopez-Negrete, there is one constant going forward; to define and address inclusion and diversity in our industry. The Mosaic Awards are a shining example of great work with high impact by advertising professionals who lead us by examp…
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We could have all taken 2020 and thrown it away in hopes for a better year. On the other hand, the folks that make District 10 great, chose to turn that challenge into new opportunities. This conversation will make you smile, give you hope and help you understand that making lemonade out of lemons isn't just a saying, it's the way they do it in AAF…
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So, Dr. Wergin taught Carter Campbell everything he knows while at Oklahoma State University. He must have done a great job, as Carter holds the role of VP, Director of Account Services at Freestyle Creative in OKC. As the story goes, Carter was a geology major UNTIL Dr. Wergin inspired him to explore the wonderful world of advertising. This is a g…
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How much do you know and understand about the legislative efforts behind our industry, specifically the ad industry here in Texas? From the privacy laws, our US Postal Service, film industry incentive programs, and the issue of sales tax. This is a 3 part event, beginning October 20th. Listen and find out how you can participate. ADTENTION is an au…
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Stack Adapt, out of Toronto, one of the fastest growing tech startups, goes beyond the advertising platform by being a hub of innovation, imagination and creativity. Our conversation with Jason looks at CTR as a logical and strategic point of connection for advertisers who have so many choices to promote their products and services. Unlocking CTR i…
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If you didn't already know, The American Advertising Federation was created by the Better Business Bureau. True story, and what BBB is doing for business in Central Oklahoma is well beyond what you might think. This is all driven by Kitt Letcher and her team. Adapting, connecting, inspiring, educating, and partnering with small business to grow res…
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The hardest part about a global pandemic is finding a back door and a safe way to move ahead. #Advertising is a community of people who love to collaborate face to face. This is challenging. Well beyond refining the art of #Zoom, Steve Pacheco is working on ways, that until the time comes that we can safely get together, using the tools to keep the…
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Over the past 365 days, somewhere along the way our world was forced to go from face to face, to virtual. We learned a lot about Zoom. Those who vowed never to embrace technology, found a new friend in virtual meetings, while keeping that social distancing thing top of mind. We got to know our families and kids a little better and we discovered tha…
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Larry Kelley teaches the art of advertising, writes incredible books, lots of books, and through his efforts you will see how a passion for our industry allowed him to love the journey. Larry is a former EVP at the mega Houston agency, FKM. We joked about the number of books he has written on advertising, that he might consider selling the series, …
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This year the brief came from the folks at Adobe, and the work began late last year. But this thing called COVID19 got in the middle of NSAC for all competitors. As our industry goes, Texas State found a way to collaborate and create an award winning entry in what became a virtual experience for judging. The most exciting thing about the Texas Stat…
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John Luciano is also known as "Lucky Luciano" and "Motormouth". His dealership in Amarillo has all of the assets to create success, even with this COVID19 thing hanging over our heads. It may not be business as usual, but business happens there right now because of the strong brand he has crafted in his market. John is also a big fan of how AAF is …
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Some folks just love what they do, and some folks love the journey they're on with something new to discover every day. That's Pete. Lerma was to be a big part of Advention in April, and he is still locked in on the rescheduled event for 2021. You will hear an individual who cares passionately about his Hispanic roots with a deep love of our indust…
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AAF is headquartered in Washington DC, but at this time, Steve Pacheco is hunkered down, like the rest of us at his home in Memphis, Tennessee. The conversation comes from an ad guy who has seen his share of industry disruption over the past three decades. Steve is a glass-half-full kind of guy and he shares his positive message of how to get to th…
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Our lives have been disrupted like never before. Major sporting events, travel, dining, conventions, social activities, and our day to day life as what we used to call "normal, is gone for now. Our new normal is practicing safe behaviors, and reaching for a new level of patience in our daily lives. COVID-19 has also disrupted the advertising indust…
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Diversity and inclusion have been a recent hot topic in the advertising industry, but since 1990, Gilbreath Communications a Houston agency has practiced this valuable exercise as it relates to the agency and its clients. On their website is the best description of how this happens. It's a quote from Maya Angelou and it says "we should all know tha…
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Sure, there is the advertising connection, but what paves the foundation for a Mosaic award winner goes much deeper than the message. All of the award winners share the same passion for a greater understanding of the importance of diversity and inclusion from the eyes and ears they reach through advertising and marketing, to the culture within each…
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Erin Smith doesn't ever sit still. Hooking up with AAF in 2012, she has served on the ADDY committee, been the communications chair, served two years as president and the immediate past-president of Adven10n. One of her favorite quotes is from Yoda, and it says "Mind what you have learned. Save you it can." She takes her role as state representativ…
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These are people you'll want to meet, folks like Steve Pacheco, AAF President and CEO, Adam Morgan with ADOBE, Kevin Fullerton with Spring Board Creative and many more. It is also the center of the National Student Advertising Competition Workshops, the Mosaic Awards, the Governor's Ball and the charm of one of the greatest cities in the nation. So…
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