Are we progressing spiritually? How do we know if we are on track or need to course correct? How to break our Karmic bondages? Does a 1:many Guru-Shishya relationship help you as a spiritual practitioner, and lot more. To quench our thirst on these questions, I'm extremely humbled and grateful to have recorded this episode with Sri M — an advanced …

Aghoris: Who are they? Why are their practices different? Mount Kailash: The magnitude of Kailash Mansarovar and it's impact on our spiritual growth.The Guru: Shishya relationship, Materialism and lot more.To discuss these varied but connected subjects, we have with us Mayur Kalbag – an inspiring personality, a transformation coach, and the best-se…

In this episode of The Yaag Project, Yaag shares his views on how sometimes the continuous chatter on social media especially during these economic downturn can plague the way you think. Keeping sanity and having the right frame of mind is everything when things don't go your way.➡️ Key Topics in this episode00:00 - Intro00:06 - Sincere thanks for …

In this very first episode of The Yaag Project, Yaag opens up on why he started this new show, a bit about the scope of the previous show he ran (The ABM Conversations Podcast), and why he believes that transformation is often rooted in relationships.➡️ Key Topics in this episode00:00 - Intro00:25 - A bit about the previous show "The ABM Conversati…

In this episode, Dan Balcauski, the founder of Product Tranquility, joins us to discuss how to do SaaS pricing -- one of those topics we have wanted to discuss for a long time. Through the episode, Dan throws light on:1. What is effective SaaS Pricing and the fundamentals that people often miss in their pricing2. How should you identify your optima…

In this episode, the agile marketing leader Justin Zimmerman joins us to discuss content and partnerships – specifically the relationship between the two. He dives deep into:1. The mindset and approach of mapping content in your partnership game2. The role of content committees in creating content for partnerships3. Key people to be involved while …

In this episode, Kara Goldin, the founder and CEO of Hint, joins us to discuss how she went about creating an entirely new subcategory of beverages- unsweetened flavored water. Through the episode, she shares her journey and insights on:1. How she transitioned from journalism to tech to founding Hint water2. The story of how Hint water came into be…

In this episode, Stacey Danheiser, the founder and CEO of SHAKE Marketing Group joins us to discuss marketing skills needed to stand out, make an impact and of course get promoted.Some of the key factors discussed in the episode include:1. What does being different really mean? How can a marketing leader stand out and be unique and meaningful?2. Wh…

In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”He talks about:--> What separates a brand from the me-toos--> What's the difference between category creation, differentiation, niching down and positioning--> The misunderstanding around going niche--> The…

In this episode, Dan Mills, the VP of Marketing at Wistia, joins us to discuss how to level up your video strategies. Dan has a background in acting, singing, and songwriting. And then jumped to the other side of the fence and showcased his copywriting skills. Through the episode, he throws light on:1. Marketers' top 5 most mentioned video goals an…

In this episode, Breezy Beaumont, the Head of Growth at Correlated, discusses product-led revenue. It's a topic that raises many questions, differences in understanding, and debates between functions such as product, sales, marketing, and more.Through this episode, Breezy throws light on:1. Why product-led doesn't mean zero outbound sales or market…

In this episode, Ugi Djuric, the CEO and founder at Contenthorse, joins us to discuss ROI-led content, i.e., how you get a decent return on investment from your content. Ugi has worked on some of the most exciting SaaS projects and has delivered exceptional results. For instance, he and his team have helped Lemlist go from $50k to $3m ARR in 1 year…

In this episode, Victor Eduoh, the founder of VEC Consulting, joins us from Nigeria to discuss product-led storytelling, the framework, and how it fits into the different buying cycle stages. He talks about:1. What is product-led storytelling?2. How product-led storytelling differs from conventional content marketing?3. Deep-dive on the 9-step prod…

In this episode, Jeff Breunscbach, the Director of Customer Experience at Higherlogic and the co-founder and host of the Gain Grow Retain Podcast, joins us to share his expertise on setting up a customer success organization.He talks about:--> As a first CS hire, what should the focus for the first 90 days be?--> What processes to build during the …

In this episode, Nelson Gilliat, the founder of Buyer Centric Revenue and the author of "The Death of the SDR", joins us to discuss 'how to build a buyer-centric revenue model'Through the episode, Nelson shares his insights on:--> Why the predictable revenue model doesn't work anymore?--> What is the Buyer Centric Revenue model, and how does it com…

In this episode, Scott D Clary, the seasoned sales and marketing executive & the host of Success Story Podcast, joins us to discuss 'Business storytelling and how to build a media company.'Through the episode, Scott shares his insights on:--> What inspired him to create the Success story podcast and the ROI Overload newsletter--> What it means to b…

In this episode, Benjamin Shapiro, the veteran growth marketing consultant, host of the MarTech Podcast, and a fellow podcaster from the Hubspot Podcast Network, joins us to discuss podcast monetization. Ben has dabbled a lot with podcast monetization and runs his podcast network, called “I hear everything,” a collection of daily interview-based po…

In this episode, Mark Donnigan, the virtual CMO & Business Development Leader at Growth Stage Marketing, joins us to discuss the process of engineering go-to-market motions. Through this episode, Mark talks about:--> As a founder, how to take your new product to the market--> Why should the CMO you hire need to be a business strategist and domain e…

In this episode, Brandon Fluharty, the VP of Strategic Account Solutions at LivePerson, joins us to discuss the anti-hustle guide to SaaS sales. Through this episode, he talks about:--> The difference in approach for a fortune 50 account vs. other enterprise accounts--> Why do you need to get into a better environment to closer bigger deals?--> Bra…

In this episode, Ross Simmonds, the founder and CEO of Foundation, joins us to discuss 'how to do content distribution the right way'. Through this episode, Ross throws light on:--> How should a SaaS startup with a small team of 2-3 marketers approach content creation and distribution?--> How to make content distribution a strategic play than just …

In this episode, Yoni Solomon, the CMO at Uptime.com and former Director of Product Marketing at G2, joins us to share his insights and experience on how to get your product marketing right.He talks about:--> How is product marketing different from content marketing, demand-gen, or other marketing functions?--> What's the right stage for an org to …

In this episode, Christopher Engman, the co-founder and managing partner of MegaDeals Advisory, joins us to discuss "How to win mega deals?" He has been personally involved in making hundreds of B2B deals happen, which cumulatively exceed several billion. In this episode, Chris dives deep on:--> Why mega deals are a lot like winning a political con…

In this episode, Randy Frisch—the co-founder, CMO & President of Uberflip, joins us to discuss 'how to create a personalized content experience to drive demand and improve customer engagement.' He was named one of the Top 50 Fearless Marketers globally by Marketo. Through this episode, Randy throws light on:--> Why he's mad about the way content ma…

In this episode, Chris Kneeland, the CEO of Cult Collective, one of North America's premier engagement marketing firms, joins us to discuss 'How to stop chasing customers and build cults?"Chris co-founded Cult in 2010 and has consulted for Harley Davidson, Canadian Tyre, Zappos, Best Buy, United Way and dozens of other brands. In this episode, he t…

In this episode, Kris Rudeegraap, the co-founder and CEO of Sendoso, shares his insights on two super interesting connected topics – team selling and customer retention. He talks about:--> What is a go-to-market (GTM) fit, and why does Sendoso prioritize GTM fit over product-market fit?--> What is team selling? How it works, and what's the infrastr…

In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR.Karthik talks about:--> How long it took for Flexiple to get to it…

In this episode, Vukasin Vukosavljevic, popularly known as 'Vuk,' joins us to discuss how to build a strong product marketing team that hits it out of the park. Vuk is the head of growth at Lemlist and is a rockstar that every SaaS company would want to have on their team. He talks about:--> Why is product marketing often very misunderstood?--> Wha…

In this episode, David Spinks, the co-founder of CMX, VP of Community at Bevy, and is the host of the Masters of Community podcast, joins us to discuss how to build a community and mistakes to avoid along your community journey.David talks about:--> What led him into community building, and how he had the best speakers for his first community event…

In this episode, Manish Nepal, the founder of Marketing Impact, and I discuss whether it makes sense to build a B2B community. We discussed how we at The ABM Conversations podcast built one and failed badly. Here are the timestamps of the key points discussed:3:18 Does building a community make sense for all? Everyone talks about its benefits; you …

In this episode, Claire Suellentrop, the co-founder of Forget the Funnel, joins us to discuss how to implement customer-led growth for your organization step-by-step. Here are some key timestamps you might want to jump into:2:30 Claire talks about what customer-led growth means and how it’s not yet another buzzword. She details how it’s different f…

In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution in the B2B SaaS space.Here are some key timestamps from the conversation you might want to jump to:3:25 Neil shares how there wasn't any specific path or solution that led to where he is today and ho…

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host. Katheriin Liibert, Head of Marketing at Outfunnel, takes over as the host (from Yaag). Merily Leis, the Head of Marketing at Klaus, one of the fastest-growing B2B SaaS companies in Europe, joins the show to share her insights on how …

In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every week at social selling and sales enablement.Steve talks about:--> What is social selling? And how it connects to ABM?--> How to be authentic on social platforms?--> How to connect social selling and b…

In this episode, Sangram Vajre, the Chief Evangelist and co-founder of Terminus and the host of The FlipMyFunnel Podcast, joins us to discuss the MOVE Framework -- an actionable framework for Go-To-Market (GTM).He talks about:--> Why is GTM not a strategy but rather a product of its own--> 6 major truth bombs about Go-To-Market--> Stages of market …

In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy.She talks about:--> The synergy between marketing and psychology, and how can marketers leverage it--> Why is the 'when' and 'why' more important than who b…

This episode is a Takeover Episode, where a valued listener of The ABM Conversations Podcast takes over as the host.Scott Marker, the Chief Evangelist Officer & Founder at MSA², takes over as the host (from Yaag). Megan Bowen, the COO & CCO at Refine Labs, joins the show to share her insights on building the customer success function during the ear…

In this episode, Rafi Ozick, the founder and CEO of Privatise, the company disrupting cybersecurity with one click enterprise network security, joins us to share his expertise on marketing cybersecurity products.He talks about:--> How cybersecurity can be marketed for its benefits rather than always being seen as a pain reliever--> The need for inv…

In this episode, Khalid Saleh, the founder and CEO of Invesp, joins us to discuss Conversion Optimization and shares his decades of experience on how to get it right.He talks about:-->What conversion optimization is and is NOT? And why is conversion optimization prioritized way more in ecommerce than B2B SaaS companies?--> What to expect as an outc…

In today's episode, Sam Mallikarjunan, the CEO & Co-Founder of OneScreen, an AI-powered Market Network, joins us to share his insights on what a market network is, and how it bridges the gap in today’s marketing and advertising.He speaks about:--> The clever campaign that got him hired at Hubspot back in the day--> What a market network is, and how…

In this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid.He talks about: -->Why it's important to focus on the ideas more than the video production --> How is writing…

In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative.He talks about:--> How does a narrative really work especially when you are competing with a better product?--> The process to identifying you…

In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning.She talks about:--> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it?--> How positioning is diffe…

In this episode, Raul Galera, the Chief Advocate at ReferralCandy, joins us to discuss how you can leverage referrals and partnerships the right way for customer acquisition. Raul has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.He throws light on:--> How lo…

In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content experience and earning prospect’s trust.He talks about:--> What is frictionless content, it’s anatomy and how one can leverage it--> 1:many content vs 1:1 cont…

In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yourself away from distractions. Nir talks about: --> How tech and social media are not necessarily 'addictive.' --> How shows like 'Social Dilemma' are selling yo…

In this episode, Hiten Shah, the founder of Nira, who also co-founded CrazyEgg and Kissmetrics, joins us to share his observations and insights on "How user research can help your product become more relevant to your customers and sometimes even pivot to a new direction?"He talks about:--> What should one look for in user interviews?--> Why did he …

In this episode, Andrei Zinkevich, the co-founder of Fullfunnel.io, joins us all the way from Croatia to share his insights on the misconceptions around Account Based Marketing and some of the mistakes we can avoid.He talks about:--> What ABM is and isn’t, and the fundamental misconceptions--> The common mistakes in B2B, when it comes to demand gen…

In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?'He talks about:-->Who are super consumers and how are they different from what we call ‘power …

In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA.He shares his insights on:--> Building privacy by design--> The kinds of information that companies collect about their customers that aren't actually necessary--> The balanc…

In this episode, Nemanja Zivkovic, the CVO of Funky Marketing joins us on the show, to discuss how to best leverage LinkedIn for demand generation and growth.He talks about:--> How he used LinkedIn to go from a solopreneur to the fast growing Funky Marketing team they have today--> Their approach to content creation and distribution on LinkedIn--> …