The podcast that helps brands, businesses, organizations, institutions and individuals better understand video content marketing and how to leverage it most effectively to generate impressive results.
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A show that explores the audience, business, and creative sides of developing video campaigns. We're a video agency on a mission to deeply understand and represent the human perspective on exponential technology.
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The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
Virginia Kerr| Video Strategist, YouTube Coach
Welcome to The Video Strategy Show — your go-to podcast for YouTube tips, video marketing strategies, and content creation made simple for business owners. I'm Virginia Kerr. A former TV news reporter, host and producer turned video marketing coach. Each week I'm giving you actionable tips to help you grow your audience, attract the right clients, and use video to build a profitable brand online. You’ll get practical strategies to plan, script, and film YouTube content that connects — withou ...
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Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs
Annette Richmond, MA
Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you. This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help B2B professionals, consultants, and entrepreneurs grow their business. ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarte ...
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099 - Stop Overthinking Your Short Videos: Here’s What Actually Matters
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6:02Send us a text If you're a consultant, entrepreneur or business owner stressing about your imperfect videos, STOP right now. Because what your audience actually wants isn't what you think they do. In this solo episode, I share the concerns you probably have about creating videos. Like worrying about how you look or sound, if you know enough to teac…
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147| LIVE COACHING: How to Create a Content Strategy Using Your Story
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20:53Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it’s not appropriate? Today I’m taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don’t know how. You'll also hear how to take your story of transformation and use…
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098 - 10 Game-Changing ChatGPT Prompts To Get You Better Results
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7:53Send us a text If you’ve ever asked ChatGPT for help and ended up with a long-winded mess full of buzzwords, fluff, or flat-out nonsense, you’re not alone. In this episode, I’m breaking down exactly how to get smarter, faster, and more useful output from ChatGPT using clear, direct prompts that actually work. In this solo episode, I share 10 practi…
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146| 5 Storytelling Videos That Build Trust and Attract Clients
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22:58Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself…
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145| 10 Reasons Creators Don't Grow on YouTube (and How to Fix Them)
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28:43Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you gr…
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097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It)
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28:17Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunte…
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144| How to make your YouTube channel clear and niche
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24:26In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouT…
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096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020
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13:05Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying c…
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095 - How To Build (And Monetize) Your YouTube Channel
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30:24Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTub…
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143| This YouTube Strategy 3x'd My Channel in 1 Month
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28:07In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to…
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094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships
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26:05Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth …
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142| Don't edit? Film your YouTube videos like this.
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9:05Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube. Want to learn more about This Is YouTube School click here. Our next challenge in the program starts Monday 3/24. Each day we meet …
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093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)
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13:34Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with…
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092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No
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30:07Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once le…
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141| Why I Quit Instagram with Over 200K Followers
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10:04I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube. This is also a video- you can watch here. Want to get weekly video tips in under 3 mintues? Click here. Want to grow your YouTube channel and transform it in 30 days? Learn how …
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091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant)
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30:11Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image, join me for this c…
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Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks. I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later. Also this is a video, so if you'd like to watch the podcast video you'll find it here.
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090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process)
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9:06Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post v…
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089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently)
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11:58Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whe…
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088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners
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9:35Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies …
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087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This)
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33:32Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller, a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key dif…
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I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace. If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.
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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting
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9:02Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking profess…
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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2)
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25:24Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies!
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13:24Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creati…
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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1)
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30:39Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clip…
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082 - Boost Your Podcast Downloads With This Recording Strategy (Not Just for Podcasters)
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11:06Send us a text If you're like me, you're always looking for ways to save time. Try this podcast recording strategy. In this solo episode, I share my new podcast recording strategy which is based on several techniques I learned at Podfest 2025 in Orlando, FL. 🔹 Shifting to video podcasting – Why I’m now recording solo episodes on video and how I’ll …
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081 - Simple Strategies To Become A Healthier You Now
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30:44Send us a text Getting and staying healthy is a challenge, particularly for consultants and entrepreneurs like me who have a home office. So, I was delighted to have health and wellness coach Carlos A. Reyes join me for this episode to share some simple strategies for a healthier 2025. Topics included: 🔹How to get started on a healthier lifestyle (…
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080 - Short Form Video Hacks (Save Time, And Frustration Creating Your Videos)
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11:19Send us a text Whether you like it or not, video isn't going away. Even LinkedIn is all in with their recently added "Video" tab on the mobile app. This is why it's a perfect time for a few tips and techniques for short-form video creation. In this solo episode, I share: 🔹Recording on your smartphone, most of the tools you need are already at your …
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079 - Self-Publishing Your First Book: Tips For New Authors
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32:47Send us a text It was a treat to have my 4X author and author coach, Gillian Whitney join me to share some tips and techniques for first-time and newbie book authors. Topics included: 🔹Getting started by publishing a short "starter" book or two before tackling a larger book project (Hint: it will probably help you get your book to market) 🔹The pros…
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078 - Making Sense of LinkedIn's New Audio Events: A Step-by-Step Guide for Hosts and Guests
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11:40Send us a text In December, everything changed for LinkedIn audio rooms, - gone from hosting on LinkedIn's platform to needing 3rd party platforms – like Restream. In this solo episode, I share: 🔹Pros of the new audio event format (like having recordings) 🔹Scheduling and hosting your Audio events (it's not hard) 🔹How to join from the audience (some…
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077 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 2)
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29:32Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. ➡️ Our friend Kevin D. Turner, Linked…
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076 - How To Avoid Music Copyright Issues Now (Tips For Content Creators)
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12:58Send us a text If you've ever been flagged for music copyright infringement, you know that all music rights are not the same. And not all royalty-fee music platforms have the same licensing agreements, either. In this solo episode, I share: 🔹How not to get flagged (platforms are different) 🔹What copyright infringement may mean 🔹Where I get my royal…
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075 - The Naughty and Nice List: LinkedIn Features Reviewed (Part 1)
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24:02Send us a text The one constant is change when it comes to features on LinkedIn®️. Some are loved by everyone, others not so much. In this episode, I share clips from December's Media Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author. Our discussion focused on Naughty and…
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074 - Easy To Adapt Content Ideas (Build Your Content Pipeline In Minutes)
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8:47Send us a text Struggling to come up with content ideas? I have a simple solution for you. Use plug-and-play content themes. In this solo episode, I share: 🔹Using easily adaptable days-of-the-week themes 🔹Creating specific themes for your business 🔹Developing theme-based series. Hint: My favorite is 12 Days of Content Creation Tips during the Chris…
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073 - Master Your PR Strategy (Secrets From A Pro)
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29:22Send us a text Janice Mandal, Public Relations Strategist, Janice Mandel, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to develop a public relations strategy for you and your business. Topics included: 🔹Strategies to get PR for your business (Hint: It's not what you probably th…
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072 - Easy Social Media Videos (Without Being On Camera)
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9:43Send us a text Hate being on camera? You're not alone. But that doesn't have to prevent you from creating amazing social media videos. In this solo episode, I share: 🔹What "lazy" videos are (And how the can work for you) 🔹Easily recording and using B-roll footage (it's easier than you think) 🔹How to turn your "raw" footage into engaging social medi…
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071 - How to Create a Brand That's Uniquely YOU
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35:15Send us a text Sarah Clay, Corporate LinkedIn®️ Trainer, Sarah Clay Social LinkedIn Training, joined me to share strategies to add some style and flair to your content marketing. Topics included: 🔹How to create a memorable brand that is uniquely YOU (Infused with Style and Flair) 🔹Techniques to create images that engage your audience (Hint: you don…
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070 - Secret To Saving Hours Creating Videos (Easier Than You Think)
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8:54Send us a text Whether or not to use scripts is hotly debated. While some say using scripts makes you sound stilted and unnatural, others, like me, use them to stay on track and save time. In this solo episode, I share how to: 🔹Write scripts that don't make you sound like a robot 🔹Use scripts to batch video content (and save time) 🔹Grab viewers' at…
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069 - Secrets From a Verified Canva Expert (Mistakes You Don't Realize You're Making)
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29:49Send us a text Brenda Cadman, Canva Verified Expert / Digital Organization Specialist, Brenda Cadman, Canva Verified Expert, joined me to share some tips on organizing your Canva account. Not long ago, I took Clean Up My Canva with Brenda, and I was delighted she agreed to be a guest on my show. My "hot mess" of an account isn't perfect, but it's b…
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068 - Amp Up Your Content Now With AI (ChatGPT and More)
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38:58Send us a text My friend Ryan Anderson, Content Strategies and Visual Storyteller, Banish Boring, joined me again to talk about amping up your content with ChatGPT and more. Topics included: 🔹How to get better results using prompts with ChatGPT (And other prompt-based AI platforms) 🔹ChatGPT as a virtual assistant to generate content ideas, summariz…
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067 - Build Your Brand and Authority Now: Become a Sought After LinkedIn Live Guest
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32:37Send us a text My friend, Gillian Whitney, LinkedIn Live Stream Strategist and Coach, Video Easy Peasy, joined me to discuss how to be a sought-after LinkedIn Live guest. Topics included: 🔹How being a guest on LinkedIn Live shows can help you enhance your brand and build authority. 🔹Why it's essential to prep for your guest spot. (Hint: you need to…
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066 - Boost Your Business Growth (With A Podcast)
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31:24Send us a text Rayna Rokicki, Podcast Coach and Producer, Ladies First Digital Media Company, joined me to share some strategies to grow your business by launching a podcast. Topics included: 🔹Things to consider before starting a podcast (Hint: Podcasting is not for everyone) 🔹Some of the biggest mistakes podcasters make when they launch their podc…
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065 - Supercharge Your Content Marketing Now With ChatGPT
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29:44Send us a text Isabella Bedoya, Chief Visionary Officer and Cofounder, Infinite Artificial Intelligence, LLC, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to talk about how to effectively use AI in your content creation and marketing. Topics included: 🔹The best way to get started working with AI…
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064 - Developing Your Reputation As A Thought Leader (Share What You Know)
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33:34Send us a text My long-time friend, Hannah Morgan, Job Search Strategist, Career Sherpa, joined me to discuss how thought leadership can elevate your content marketing efforts. Hannah has been sharing content on LinkedIn and publishing a highly-regarded newsletter for 15+ years, it was a treat to have her join me. Topics included: 🔹What is thought …
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063 - How To Write Your First Book (And Why You Should)
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31:31Send us a text Wondering if you can (and should) write a book? The answer is, YES!!! In this episode, Michelle B. Griffin, Personal Branding and PR Training, Standout Women, joined me to share tips and techniques to help you make publishing your book a reality. Topics included: 🔹Why you should write a book (yes, you do have something to say) 🔹How t…
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062 - Accelerate Trust With Your Prospective Clients (Share Video Content)
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12:49Send us a text Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video. In this solo episode, I share various tips on short-form video In…
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061 - Avoid These Virtual Event Mistakes (Tips From An Event Producer)
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23:49Send us a text If you run any type of virtual event this episode is a must listen. After several years of hosting a variety of virtual events, I know that even a LinkedIn Live show or webinar on Zoom can be a challenge. That's why I decided to share some clips of my conversation with Christopher Johnson, Virtual Event Producer and Voiceover Artist,…
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060 - 4 Styles of Social Media Video (And How to Use Them In Your Content Mix)
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29:03Send us a text Video is one of the best ways to accelerate the Know, Like, and Trust factor with prospective clients. Not only do they see you and hear what you say, they can see your expressions and body language. This is why adding videos to your content mix is essential. In this episode, I share clips from my guest spot on LinkedIn live coach Gi…
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059 - Know, Like, and Trust: The Secret Formula for Business Success
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10:28Send us a text 'People prefer to work with (and hire) those that they know, like, and trust,' is one of those long-time sayings because it's true. That's one of the reasons referrals are so powerful. When someone sends you a referral, they pass some of the know, like, and trust they have with that person, to you. In this solo episode, I share how c…
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