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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
 
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show series
 
How Unstack Helps Agency’s With Small Budget Clients After the usual bants regarding my comparatively abundant enthusiasm levels, we settle down to discuss Unstack‘s raison d’etre – to enable founders and marketers with the necessary tools to scale. “SasS businesses and startups are nimble. So, we’re trying to build something that makes it really e…
 
How Nathan Got Into The Virtual Assistant/SOP Game Kicking off proceedings, I ask Nathan about what he does, who he serves, plus how he co-founded OutsourceSchool.com. Here is just a snippet of what he said… “I spent four or five years making every possible mistake you could make hiring virtual assistants, wasting time and money. I wished there was…
 
How Peter Defines Thought Leadership As has become customary, I kick off my chat with Peter by asking him to explain – in his own words – what exactly thought leadership is, who does it pertain to, and how it can be best utilized to impact the world! His response went a little something like this… “We work with a very wide variety of thought leader…
 
Keys to a Successful New Business Strategy “Aw shucks, that’s about the nicest intro I’ve ever gotten – thank you!” My patented intro dispensed, Jody and I dive into how she operationalizes “small” agencies, which typically consist of between five and 55 people. To put it in the simplest of terms; if a CEO (a term which Jody uses as “a proxy for a …
 
The Importance of an Agency Audit Process Firstly, before we tackle the Agency Audit Worksheet itself, which Dev has kindly shared with us here… I want to address the importance of process auditing, and what it is about Dev’s process that makes auditing so valuable. “If you don’t know where you are, and you know where you want to go, it’s very hard…
 
Knitting Digital Marketing with E-Commerce Trent has three different businesses, one of which is a software company, Flowster. Functioning similarly to Trello, Flowster can be used by anybody in any industry to create workflows and processes. However, as any good marketer knows, if you’re trying to be everything to everyone, you’re actually nothing…
 
The Premise Behind LaunchTeam Firstly, I asked Jesse to explain, in his own words, what he’s building at LaunchTeam, the premise behind it – especially in light of his background of building and exiting companies – and why exactly he’s now helping people launch products. His response? “LaunchTeam is essentially your ‘go-to’ market experts. So, ther…
 
Transitioning From Bespoke to Productized Services There’s a process one usually goes through when taking a business from bespoke “made to measure” projects, to dialing in as a productized service. When asked about some of the trickier aspects of his agency’s standardization, Vince says to consider your options carefully; don’t write some off by as…
 
Common Challenges Agencies Encounter Serving approximately 250 agencies a year, Drew and his team are in the underbelly of each business, particularly when it comes to their financials. Having dealt with a couple of thousand agencies over the last decade, and witnessed a strong sample of what this market looks like over a prolonged period, Drew is …
 
Catalyst Behind Traffic And Funnel‘s Growth Listen, possibly the main reason for you coming to this blog is twofold; not only do you get to sample my dulcet tones, you also learn how to build a business that runs without you having to hover over it constantly. Hence, my first question for Chris involves delving into what he felt was the reason why …
 
David’s Definition of Expertise You can’t invite David C. Baker onto your podcast, fanboy about him being “the expert’s expert”, and then fail to ask him to define “expertise.” So, straight out of the blocks, we discuss how he views expertise, why it’s so important for firms, and how it can help you become more profitable. Defining your agency’s ex…
 
How Rob Became 'The Forecasting Guy' A little over a decade ago, Rob co-founded Sparkbox. And, like most owners of digital studios, Rob fell into a leadership role almost by default. With a background in software development, he suddenly found himself running a company and managing a team without any formal training. While that's the norm for start…
 
The Necessity of Estimation Processes Increasing predictability is the name of the game when scaling your business. Oftentimes, I see agencies struggling with the amount of time spent on building estimates – and that’s costly. The other challenge around estimates is that there’s a correlation between effort and accuracy. But it doesn’t have to be t…
 
Maintaining Client Relationships During COVID Obviously, there is an unprecedented circumstance in the market, and undoubtedly lots of agencies have unfortunately been on the receiving end of cost-cutting measures. Therefore, I queried John about the aspects – from a profitability perspective – that carry weight when it comes to maintaining those c…
 
Challenges Around Qualitative Feedback Loops There are two critically important feedback loops within your agency. One is quantitative in nature – looking at data about your estimates and how much time it actually takes you to achieve said estimates. The second piece is qualitative. It’s talking to the team about why gaps may exist and engaging the…
 
How Trainual Came To Be … Every business owner wants a playbook for their business. They want a company that’s turnkey, scalable, and – ultimately – self-sufficient. The end goal is the option to spend less time in the office or sell your business on with relative ease. Chris found, however, that this seemed to be an almost unattainable goal for mo…
 
Points of Interest… There’s more information regarding each point in our blog notes below. What Is The Purpose of Time Tracking? 2:30 How Do You Structure Your Data? 3:58 Selecting The Correct Methodology 9:01 Encouraging Team Compliance 11:51 Busting Time Tracking Myths 14:32 Time Tracking Framework… What I’m going to share with you is the framewo…
 
Making the Move to Agency Owner At some point, creatives who go out on their own to run an agency may find themselves struggling to break through a growth ceiling. Therefore, it’s important to know the optimum point at which you need to pivot your approach to your burgeoning business. If only it were that clear cut… it rarely is, especially for nov…
 
About Marcel: Marcel Petitpas is co-founder and CEO of Parakeeto. In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster. Expect to see more from Marcel over the coming weeks, as he shares important insights for agency o…
 
About Rachel: As well as being the co-founder of Louder Than Ten, Rachel is also a digital PM trainer at the company. Louder Than Ten helps digital agencies and product studios train their Project and Operations Managers to deliver healthy and profitable projects. Rachel trains tech com­pa­nies how to knock their old project man­age­ment flows upsi…
 
Key Processes to Avoid Client Scope Creep Many agency owners I talk to can find their client relationship spiraling. By way of example, they start getting various communications, through lots of different channels, at any given time… It can feel overwhelming when you’ve got a handful of clients who all have their own way of working with you. That’s…
 
About Andy: Today, Andy is the co-founder of Postaga.com; an all-in-one SEO research platform for link building and email outreach that helps agencies and marketers build traffic and relationships. Aside from being a digital marketing professional, he is a speaker, lawyer, running enthusiast, and has enjoyed cooking up a storm for the family during…
 
About John: As well as being Founder and CEO of Credo, John is also an independent growth marketing and SEO consultant, who’s work has been featured in publications such as The New York Times, TheNextWeb, Moz, TechCrunch, CNBC, WIRED, Entrepreneur, and many more. When he’s not beavering away at work, John’s probably spending time with wife Courtney…
 
About Keith: Keith Perhac is the founder of SegMetrics.io, a Saas company helping course authors, product creators, and self-funded businesses increase their revenue from their existing traffic. Unlike most marketers, Keith is also a developer, which facilitated his transition from DevelopYourMarketing.com to “the dark side” (AKA SaaS). This gives …
 
Explaining Partnerprograms.io Their aim is ensuring that software and agencies can connect and become more successful together. The overall mission is just better partnerships; more connection, more interaction inside of the ecosystem, while optimizing communication and clarity, and therefore a faster turnaround for the client. Core Tenets of Good …
 
About Marcus: A recognized instructor and speaker at LinkedIn, Marcus Murphy cares deeply about the flourishing of fellow sales experts and entrepreneurs. Currently, he’s Head of Partnerships at DigitalMarketer.com, which arms its ‘insiders’ with strategic insights from industry experts, while also providing templates, tools and swipe files to help…
 
By way of background; LifterLMS encompasses the needs of modern membership course creators, allowing you to create an integrated membership site. Chances are, you have a productized service option lurking within your current agency resources; this could be launched quickly, thus opening up a new, easier revenue source. About Chris: A natural and au…
 
In Episode 31, Jennifer and Marcel address three potential time traps: superfluous meetings, email distraction, and issues around functional silos. Buckle up as we do a deep dive on making communication more efficient; how to map processes so they work optimally; plus how to implement them so they become part of your agency’s long-term process. Abo…
 
About Marcel: Marcel Petitpas is co-founder and CEO of Parakeeto. Indeed you do recognize him from The Agency Profit Podcast! In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster. Time Stamps: points of interest • Intr…
 
About Keith: Keith Scandone is co-founder and CEO of O3 World, a 15-year-old Digital Product Agency. Additionally, he’s co-founder of O3 Ventures – a spin-off of O3 World dedicated to investing in, and partnering with, existing Digital Product companies, aiding them to accelerate their businesses. As well as being a busy go-getter, Keith is co-foun…
 
About Chip: Chip Griffin is dubbed as “The Agency Whisper” in the industry. He’s the host of the Agency Leadership Podcast and Chats with Chip and helps PR and marketing agencies reach their goals and increase their efficiency. Chip became the CEO of Townhall.com when he was in his early twenties. And since that time he has built and sold several c…
 
About Chris Hervocohon: Chris Hervochon is often referred to as the Michael Jordan of accounting. A graduate from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. A Certified QuickBooks O…
 
About Erik: Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launched in 2014 and has been valued at $80 million. In just 5 years, Hawke Media has grown from 7 to over 120 employees and has serviced 400+ brands including Raden, BeautyCon, The Ridge Wallet, Buscemi, Red Bull, Evite, Veri…
 
About This Episode: In this episode, Clodagh Higgins, a digital agency director, consultant, coach, and the author of A Happy & Healthy Digital Agency joined us to share her knowledge and experience as an ex-Hubspotter who has worked with 500+ agencies around the world. We get into why agencies must build and scale company culture, useful tips and …
 
About This Episode: In this episode of The Agency Profit Podcast, we invited Troy Wruck, GM of Services at Vendasta to discuss how he runs and scales one of the fastest-growing white-label service teams in Canada. We talk about people, processes, metrics, scaling and everything in between. You won’t want to miss this episode. About Troy Wruck: Troy…
 
About John: John Garuti is a partner at digitalacquisitions.co specializing in M&A for digital agencies, ecommerce and other digital businesses. He found M&A after running his family manufacturing business for 15 years and eventually selling it, becoming fascinated with he M&A process. Since then digital acquisitions has helped hundreds of digital …
 
About Jason Swenk: After working at Arthur Anderson (a big 5 consulting firm) Jason realized he needed to be his own boss and launched his first digital agency Solar Velocity. He grew it to over 100 employees and worked with big brands like AT&T, Hitachi and Lotus Cars. After 12 years of growth he sold it in 2012. Now he helps agencies replicate hi…
 
About Zach Hyder: Zach Hyder is an advisor and coach to professional services agencies in advertising, marketing, media, and public relations. He’s the founder of ThinkDendro and the host of The Dendro Cast - The podcast about the disruption of the agency business He spent his career working on agency business development and marketing, skills he n…
 
About Justin: Justin Gignac is the co-founder of Working Not Working, a curated, global platform connecting the world’s best creative talent with the most innovative companies. Apple, Google, Droga5, Wieden+Kennedy, Airbnb, Nike, and thousands of other companies are now using Working Not Working to staff their creative teams with freelance and full…
 
About Melanie: Melanie is the founder of WeConsult and helps agencies scale their business by focusing on improving their financials, business administration infrastructure, and performance management / culture within the organization. Not only do I help you carve out the initiatives and goals, I’m also available to do the work to execute on those …
 
About Dev: Dev Basu is the founder of one of Canada’s fastest growing agencies - Powered By Search, he’s also the founder of Million Dollar Agency and is a Professor at the Seneca College School of Marketing. After growing powered by search to to multi 7 figure revenue he’s shifted his focus to helping other agencies move to and beyond the 7 figure…
 
About Robby: Robby is a former digital agency owner. He started it at 14 and eventually was named top 20 in their 20s by LA Biz Journal and achieved seven figure revenue. Since 2013, He’s been the CEO of Bull Beard, an agency collective that helps large brands get vouched and vetted talent for their products. They recently launched Agency Match, wh…
 
About Alyson Caffrey: Alyson is the Founder and Chief Operator of Operations Agency. She founded the agency back in 2015 to help digital agencies and service providers grow their capacity for more clients and experience a less stressful workflow. Her efforts and expertise have helped six figure agencies get to seven figures and above. Alyson has be…
 
In this episode we're joined by the brilliant Blair Enns from Win Without Pitching to explore his innovative approach to new business for agencies. He shares some of the fundamentals required to sell based on value to command higher prices and close more deals. We also discuss how the sales process can make or break your delivery process by setting…
 
In this episode Chris Martinez from DUDE agency joins us to share how he's found affordable agency talent in an unconventional place. We talk about the keys to successfully building an offshore team, details on DUDE's hiring process and keys to running a whitelabel agency. About Chris Martinez Chris Martinez is the CEO and Co-founder of DUDE which …
 
In this episode Chris Johnson from Upscale Method joins us for a fireside chat to discuss how to chose between adding services or niching down, how to niche down, developing a sales strategy, optimizing for profitability and more. About Chris Johnson Chris Johnson is a Web Agency Coach in Canada and the founder of Upscale Method. His Agency helped …
 
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between. About Scott Gellatly Scott Gellatly has helpe…
 
In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today. About Bob Ruffolo Bob is the founder and CEO of IMPACT, a company fo…
 
In this episode, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time. About Kim Kim Barrett is a world renown Social Media Marketer, foc…
 
In this episode, Karl Sakas walks us through the differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle. We talk specific metrics to measure & optimize, strategy changes and actionable tips to achieve your goals. About Karl Karl Sakas helps agency owners increase profits and reduce …
 
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