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Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast
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It's not how many years you've been in business. It's not how many clients you’ve serviced. It's not even about always knowing what to say to your clients or trades or staff. Being an expert begins with mindset. If you develop the mindset of an expert, you will become an expert. How do you develop an expert’s mindset? By relying on written, repeata…
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Show your clients how to live like a VIP in their own homes by using those amazing hotel experiences to elevate the lifestyle you incorporate into your design projects.In this episode we learn:- play concierge for yourself and your design clients to elevate daily rituals- excavate your vacations and hotel experiences to find elements worth bringing…
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The Humorous Side of DesignInsert laughter, smirks, and relatable cringing in your day during this entertaining, engaging panel discussion. Join Kimberley on the KBIS stage for a candid exploration of the humorous moments, horror stories, unconventional client requests and unexpected twists. The result? Invaluable lessons learned by seasoned design…
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How to transform without ‘doing’ anything and how shifting your attention and awareness can change everything in your life. In this episode we learn:- what you think about grows- continually assess where your attention is going when you want to improve something in your business- actively listening to clients gets you closer to satisfying their dee…
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Managing fluctuating client cycles of feast-to-famine can produce anxiety in even the most seasoned professionals. Anticipating annual trends where business slows down such as holiday time or the height of summer can help. But navigating longer ebbs and flows is part of any business owners journey. Let’s talk about the essential skills required to …
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this final episode, Cheryl will ask Kimberley 6 questions about staff.1. Did you ever have trouble keeping staff?2. What’s the secret to retaining staff?3. We’ve heard you say you …
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff.In this episode, Cheryl will ask Kimberley 6 questions about business.1. What is your favorite line in your contract?2. What is the first change you would recommend to a designer who …
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the episode, Cheryl will ask Kimberley 6 questions about projects.1. What is your favorite part of any project?2. What is the newest system you’ve implemented?3. What’s a system y…
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In this 4-part series, Kimberley will answer 24 questions in honour of 2024. We’ve broken it down into categories that focus on clients, projects, business, and staff. In the first episode, Cheryl will ask Kimberley 6 questions about clients.1. What is your go-to line when it comes to working with clients?2. What is a go-to example you use to set c…
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In this episode, recorded live at IDS Toronto 20204, Business of Design® Advocate in Chief, Kimberley Seldon, spoke to a sold-out crowd on being the expert. Confidence in your expertise is the first step in creating the successful interior design business you deserve and desire. By building confidence, you’ll be able to honor your value, charge app…
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Too many interior designers struggle with delegating. Why? Well, for one thing, says our guest, we too often ask for someone to complete a task rather than provide the outcome we want. It’s time to create a high performing, self-managed team. In this episode we learn: - take a GSD staycation (get stuff done)- if you’re thinking about delegating, yo…
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As a left-brained creative, having a process and set of procedures is instrumental for success, says Robin McLendon. Robin is not an interior design professional. Instead, she’s a client and she has lots to say about working with professionals who do not have a system like the BOD™ 15, which allows them to run projects in an orderly fashion. In thi…
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Old habits are difficult to break, but often these are the challenges that stand between you and success. Running an organized business means putting the end goal top of mind and then building the systems, structures, habits, and behaviors required to reach the goal. BOD™ BOSS Helen Austen shares her insights into running an organized business. In …
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The journey to running a mature, profitable design firm is rarely an easy one. In this episode, Advocate-in-Chief, Kimberley Seldon shares some anecdotes on the path to success.In this episode we learn:- clients will follow whatever rules you give them, so don’t give them lousy rules- years on the job does not guarantee success or even progress- so…
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Uncovering operational gaps within a business is easy, right? Every time something goes wrong, you’ve found another one. Implementing frameworks to support workflow is the only solution. It works. But it takes time to make the changes that will provide you with a business that supports the lifestyle you deserve and desire. In this episode we learn:…
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As the design world faces the challenge of addressing wastefulness, it may be surprising to learn, the key to creating beautiful design while remaining eco-conscious lies in our very own backyards. A Los Angeles-based designer, Patrick Ediger has a formula that harnesses hyper-local practices to craft sustainable, timeless, and functional design fo…
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The work you do as an interior design professional is challenging and complex, and so important. No one should trudge this path alone. One of your best sources for partnership and collaboration is your trusted Sales Rep. In this episode, we're going to talk about how to take advantage of this A-Team member to make your job easier, deliver better pr…
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Is there an ideal balance for the design professional; a median point that relies equally on creativity and process? In this episode, Alexandra Crevier shares her experience melding a background in civil engineering and construction management with the somewhat less rigid world of residential design. In this episode we learn: - educate yourself wit…
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Whether you think you can, or you think you can’t, you’re right. Henry FordIn this episode we learn: - what’s holding you back is within your power to change- you don’t have to make every mistake yourself- change it now, don’t wait for new years’ resolutionsKimberley Seldon による
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Innovators see challenges as opportunities. That’s what our guest today, designer Joanne Swisterski tells us. When there is a problem that can't be solved, she does a deep dive and sets out to create solutions or at least, workarounds. These solutions can range from small daily tasks that can be MacGyver-ed into submission, to huge challenges that,…
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If you want to feel truly empowered and liberated in your business, then accept responsibility for everything. Once you do that, when problems arise, you have agency to fix them. Plus, you’ll be surrounded by an A-Team that has your back at all times. Yes, there's risk, but there’s also risk when you allow others to take the lead on the project. Ow…
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Marketing is a struggle for many interior design firms. In this episode, SEO expert Daniela Furtado shares specific tools to understand how search works and what to do to get your firm found.In this episode we learn:- narrow your position to target your ideal client- use bottom of the funnel key words to attract your ideal client- assess the traffi…
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If you are working in or working towards delivering a luxury experience to clients, then think carefully before asking them to complete some task on your behalf? Measure the mattress, pick up tiles, receive deliveries…all of these tasks are better left to professionals and not your clients, so says Kimberley. And by the way, she has a lot of opinio…
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What happens when you lose everything? Well, if you can embrace adaptability and reinvent yourself, says Ami McKay, you can emerge more powerful than ever before. If you need a new beginning, then this episode is for you.In this episode we learn:- embrace adaptability and reinvention- build a supportive and positive team and internal network- draw …
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If you've ever thought of a brand extension, this is your episode. From building a social media following to raising venture capital, Nicole Gibbons shares first-hand knowledge of her own path to business success. In this episode we learn:- decide what kind of business you’re want to build and test the desirability of prototypes- decide how much ca…
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Interior design business owners are frequently focused on client facing experience, and that’s important, but your team is having an experience working with you too. Setting a healthy culture for everyone in your business orbit is within your power. However, if you are constantly focused on the next task and ignoring sustainable process, it’s a rec…
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So many design professionals dream of hiring an office manager to, well, manage the office day-to-day. What’s that like? What are the benefits and challenges of adding this person to your team? What should you pay for the service? Should this person be a designer? In this episode, non-designer Hilaire Martin, answers all these questions and more.In…
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In this solo episode, Kimberley shares a current job frustration. She asks the question, how complicated can it be to make over a set of stairs. The answer may surprise you.In this episode we learn: - there's no such thing as an easy job- working with a reliable team of professional trades is the best way to ensure projects run smoothlySuccess is n…
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If you want to gain more from Instagram than praise from fellow designers, than you have to get intentional. Your ideal client is likely online and looking for you. Have you peppered your feed with the kind of information that she’s looking for? SEO and UX expert, Darla Powell, says anyone can create a compelling message and reach their ideal clien…
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It’s all too evident that many professionals within the design industry are out of step with the latest technology available in the lighting category. Too many decisions about lighting come down to, “that’s just how we’ve always done it”. Designing your lighting plan early and consulting a lighting expert is the most effective way to enhance the qu…
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The designer’s journey towards mastery is a complicated path. You manage trades, clients, and staff. In addition, for those who procure products for your clients, you manage suppliers, vendors, and manufacturers. Given time, you develop a strong relationship with your best suppliers and finding the latest, best product is as simple as reaching out …
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If you’ve ever dreamed of getting a design book published and wondered what exactly is involved, then this is your episode. Dallas designer, Courtney Warren wrote her first book and shared some of the challenges (it’s a real drain on your time) and the rewards of getting to print. In this episode we learn: - don’t underestimate the amount of time i…
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While giving back is on a lot of designers' wish lists, many are not yet making the income to pay it forward or are already working overtime to manage their paying client workload. In this episode, we talk about the benefits to philanthropy and how to be discerning as you assess opportunities. In this episode we learn: - the benefits of philanthrop…
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None of us wants to live with constant stress, but in this episode, Kimberley explores the upside to a little healthy, motivating tension. Tension is the indicator light, alerting you to a decision ahead or a situation that needs your attention.In this episode we learn: - always be open to discovering where you need to update your process- do what …
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Having a business partner sounds like heaven to most solo-preneurs. In this episode, we hear from a husband-and-wife team, who use give and take to create a seamless experience for their ideal clients.In this episode we learn: - increase your service and you increase your net worth- professional design is not for everyone, not every client is ideal…
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Frustrated with the shoddy professional practices of local renovation firms in her native Bangalore, designer Aashita Chadha had an idea. Why not create a design firm where the goal is to make the clients’ needs a top priority? Through innovative problem-solving, she and her husband are putting enjoyment back into the renovation process for their c…
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Regardless of project size, every design professional must rely on quality trades to bring the project vision to life. As the project lead, you need to bring out the best in every team member, hold them to exacting standards and motivate them to go the extra mile. Not an easy task. However, when you have your A Team, you will work in harmony toward…
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Finding a quality candidate to join your team can be a nerve-wracking experience, says our recruitment expert in this episode. A good fit doesn’t happen automatically. Successful growth is the result of a strategic, multi-step hiring and onboarding process (like the one we teach at Business of Design®!).In this episode we learn: - hiring is a skill…
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There is power in understanding and using your numbers to grow your business, make decisions and build long-term independent wealth. When you begin a diet, you look at the number to see where you are starting from. The same thing is true for any financial makeover. Your financial data is the key to unleashing your true potential. numbers. In this e…
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Feng Shui is an ancient Chinese practice that focuses on harmonizing the energy in living spaces, promoting well-being, balance, and prosperity. In this episode, we learn how to use some of the practical elements of feng shui in our own projects. In this episode we learn: - what Feng Shui is and how it works- to optimize your bedroom for better sle…
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Auditing past projects and understanding how you spend your time and where you put your attention is a first step toward self-awareness as a business owner. Without that, it’s difficult to create a business that is in harmony with personal goals. With discipline and intention, it’s possible to design the business you’ve always dreamed of owning.In …
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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the second of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In th…
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Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.In thi…
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It’s just another day at the office for Kimberley who is going to randomly select three emails from her inbox and share what’s happening on projects. In this episode we learn: - emails often contain high stakes requests for decisions - use updates from trades as the basis for updates to clients - read it twice…are you sure you didn’t miss something…
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One of the most common operational pitfalls any design professional encounters is a scope of work that is not clearly defined. Frequently, a lack of clarity around deliverables results in an excess of work that is unpaid and a chronic lack of profitability. In this episode we learn: - perfectionism and lack of clarity around scope lead to overwork …
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We all have fears that center on our work life. Am I marketing enough, am I charging too little, am I pushing the envelope too far, will the clients hate this, how will I manage this delay, and on and on. Facing fear is part of the job, any job, and it’s never easy. Taking a pause before reacting to triggers is one way to gain perspective before an…
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There are so many interesting industries that are adjacent to and compatible with the work we do as design professionals. In this episode, married partners Michelle and Brandon Burbidge share how they added a lighting manufacturing company to their already thriving design businesses. In this episode we learn: - custom lighting is not much more expe…
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Jennifer Bertrand burst onto the scene as a contestant on HGTV’s Design Stars. She won season three and since then, she’s focused her talent on social responsibility, helping families in transition and those with special needs. In this episode, Jennifer shares some expert guidance for creating homes where clients can age in place and live with dign…
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All business owners must be leaders, with an ability to influence clients, trades, team members, suppliers etc. The good news is leadership skills can be learned. Listen in to this discussion about growth mindset, leadership mentality and how to operate from a position above the line.In this episode we learn: - anyone can be a strong leader, with t…
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Profitability per project is a vital metric for the successful design professional. Whether you work on an hourly fee or flat fee basis, knowing which projects and which categories of goods are profitable, can direct sourcing options, marketing efforts, and long-term plans for success. In this episode we learn: - profitability per project should be…
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