最高の Med Spa ポッドキャスト (2024)

1
How to Become a Category of One in Your Market 29:55

3d ago29:55

29:55

Are you tired of competing on price and struggling to stand out? In this episode, I break down the key to transform your MedSpa into a Category of One business that attracts a strong and loyal client base. I share simple but effective ways to stand out on the market, create unique offerings, and design systems that guarantee exceptional patient exp…

1
Leverage This One Thing For Premium Sales Every Week 17:50

10d ago17:50

17:50

What if delivering exceptional client results could be your ultimate growth strategy? In this episode, I break down the powerful PSP framework and how to apply it to your offers, sales systems, and marketing. I reveal how to design outcome-focused packages that deliver incredible results and practically sell themselves. Plus, I share tips on how to…

1
3 Simple Levers to Boost Revenue and Make Q4 Your Best Yet 23:56

17d ago23:56

23:56

Is your med spa ready to finish the year strong? In this episode, I break down the three levers you can pull to boost revenue and profits. I share strategies to simplify your business, optimize consultations, and create irresistible offers that drive results. I also break down the proven framework that enhances your consultations to ensure consiste…

1
The 5 Step Framework to Create Consultations That Sell 17:20

24d ago17:20

17:20

Is your consultation process setting your med spa up for maximum revenue and client retention? In this episode, I reveal how to turn consultations into a powerful sales tool with the “CARES” framework. I share simple shifts to elevate each consult, boost patient value, and build lasting client relationships. I also share the step-by-step method des…

1
Holiday Promo Do’s and Don’ts to Crush Your Q4 Sales with Andrea Smith & Taleesa Crawford 37:34

1M ago37:34

37:34

Ready to crush your sales goals through the holidays? I’m joined by Andrea Smith and Taleesa Crawford from Smith & Crawford Co., experts in Med Spa marketing to give you the playbook to make more sales through the end of this year. These tips will maximize your results, reduce stress, and boost your revenue. Plus reveal the 4 deadly mistakes that h…

1
The New Rules of Aesthetic Marketing with Neal Karski of Patient Engine 1:13:15

1M ago1:13:15

1:13:15

Ready to increase your ROI on ad investments? In this special replay of a MedSpa CEO Live event, Neal Karski, founder of Patient Engine and Iconic Spa, joins me to dive deep into the new rules of aesthetic marketing in 2024 and 2025. He shares his expertise on paid advertising strategies and how to develop effective high-ticket sales systems. We al…

1
The Secret to Using Specificity to Attract Premium Clients 15:45

2M ago15:45

15:45

Ready to make your med spa the go-to destination for high-value clients? In this episode, I reveal the secret to magnetically attracting high-value patients. I share how specificity is the key to selling in today’s market. I show how targeting your approach not only simplifies the sales process but also positions you as an authority in your field. …

1
How To Magnetically Attract High-Value Clients 17:24

2M ago17:24

17:24

Is your med spa struggling to stand out and attract the right clients? In this episode, I’m sharing why understanding who you want to serve is the key to transforming your practice into a premium destination that attracts high-value clients who are willing to travel for your services. I dive into why creating a clear signature menu, focusing on the…

1
How To Build an Unstoppable Team of Sales Experts 26:27

2M ago26:27

26:27

You’ve crafted results-driven signature packages, but why aren’t they selling? In this episode, I dive into the critical role your team plays in confidently presenting and selling your premium offerings. Whether you have a team or are looking to hire, it’s essential to transform them into a revenue-generating powerhouse. I share my experience train…

1
Essential Strategies for Med Spa Growth - Interview with Louis Frisina 1:15:03

2M ago1:15:03

1:15:03

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growt…

1
The Secret to Innovation and Becoming A Leader in Your Industry 20:21

2M ago20:21

20:21

Are you stuck in the trap of constantly looking at what your competitors are doing? In today’s episode, I’m sharing why looking inward is the secret to true innovation and success in your business. I dive into the common pitfall of external comparison and how it stunts creativity, impairs your unique value proposition, and even fosters imposter syn…

1
Triple Your Sales with This Simple Strategy 17:19

2M ago17:19

17:19

Ready to triple your sales and deliver a premium experience for your patients? In this episode, I break down why a Michelin-star chef approach works in your med spa, too. By creating a signature menu of outcome-focused, results-driven packages, you’ll not only help your team provide a more consistent and reliable experience but also boost your reve…

1
Powerfully Position Your Unique Offer That is Irresistible to Your Dream Client 21:32

3M ago21:32

21:32

With the busiest season of the year approaching, it's time to refine your positioning and create offers that NOT ONLY draw in premium patients but also make selling effortless for your team. In this episode, I’ll guide you through the process of power positioning—crafting offers that address unique patient needs and stand out in the market. Tune in…

1
PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin 47:09

3M ago47:09

47:09

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit…

1
3 Powerful Questions to Hit Your Next Level 24:32

3M ago24:32

24:32

Change your standard operating procedures and watch your business (and life) change for the better. In this episode, I will help you step out of your comfort zone and give you 3 questions to transform your business. I challenge you to show up differently, and take aligned action towards your long term goals. You’re closer to the breakthrough you wa…

1
Content That Sells (And How To Avoid Being Friend-Zoned) 18:19

3M ago18:19

18:19

Discover why generic content is no longer effective NOW. In this episode, we delve deep into creating a content ecosystem that effectively sells your services in the background. I share the strategic approach to content creation, especially in light of the shifts we've seen in consumer behavior and the market over the past two to four years. I shar…

1
Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee 13:50

3M ago13:50

13:50

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annua…

1
How to Transition from Technician to Owning Your Role as CEO 20:12

3M ago20:12

20:12

Are you tired of feeling like you're stuck in the trenches of your business? It’s time to create the freedom to focus on high-level strategy and leadership, rather than being bogged down in day-to-day operations. In this episode, I dive into how to make the transition from technician to CEO, and why it's essential for the long-term growth and susta…

1
Top Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee 22:59

4M ago22:59

22:59

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual…

1
The Secret Sauce to Establish Credibility and Become A Magnet for Premium Clients 17:55

4M ago17:55

17:55

Imagine leading your business with the authority and confidence of a Michelin-star executive chef like Gordon Ramsay. You don't follow anyone's recipe but you create your signature dish that no one else can replicate. In this episode, I dive into how you can create a signature program and leverage your authority marketing to attract premium patient…

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The Secret to Letting Go of Doubt and Run Your Business with Confidence 20:22

4M ago20:22

20:22

Have you ever felt like you're constantly seeking validation from others? It's valid to worry about making the 'wrong' choice, but one of the secrets to creating big things in life and business is self-trust. In this episode, I'm sharing how to build strong self-trust that leads you to incredible results and attracts the right team members and clie…

1
Mastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy 38:15

4M ago38:15

38:15

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and …

1
How to Establish Yourself As an Expert and Stand Out in A League of Your Own 23:46

4M ago23:46

23:46

Why blend in when you can stand out? In this episode, I dive deeper into strategies that will help you level up to a true expert, build authority, build online influence and MORE. I also share about a program that covers the entire formula for creating, pricing, and packaging your own signature programs to increase sales. DM me on Instagram to grab…

1
How to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke 1:00:07

4M ago1:00:07

1:00:07

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical fact…

1
The Framework to Become a Magnet for Premium Patients 22:25

4M ago22:25

22:25

I recently had a client who was able to sell a $20,000 weight loss and body-sculpting package after following this ONE shift. In this episode, I share how you can attract more premium patients and convert the existing patient base into premium clients. DM me on Instagram to get the presale of the LIVE PROGRAM, "Signature Programs That Sell," that w…

1
How to Build A High-Performing Team 29:13

5M ago29:13

29:13

One of your most crucial roles as a business owner is being a confident leader. In this episode, I’m sharing common pitfalls to avoid, how to handle team performance issues, and how to build a team of high-performers that follow your lead. It all starts with you at the top. From communication tips, to KPI’s, we’re covering ways to build a competent…

1
The Simple Shift That Will Transform Your Business (and Profitability) 35:45

5M ago35:45

35:45

Back when I was just a first-time Mom, I had read books that would help me ace my motherhood. One of the books taught me a philosophy that’s not only for mothers but generally helped me to build the mindset if I want my business to grow for a long time. I am sharing how this should be applied to transform the profitability and impact of your busine…

1
10 Website and Branding Mistakes (+ Expert Solutions) with Smith and Crawford Company 47:25

5M ago47:25

47:25

Are you ready to supercharge your website and branding? I couldn’t be more excited to introduce Sarah and Julia from Smith & Crawford Company! They share tips and tricks to build a standout brand and avoid costly mistakes, so you have a premium brand that draws in high-value clients and patients. They’ve done wonders for my brand and website, and t…

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3 Shifts to Achieve Weekly Premium Sales on Repeat 28:03

5M ago28:03

28:03

This is one of the most popular topics I get asked about - how to achieve consistent premium sales on a weekly basis. I share some real eye-opening insights for how to audit your current business and shift your focus to clients who will spend big on real results. It’s time to design everything from your social media strategy to your custom menu of …

1
How to Sell Skincare with Confidence and Boost Your Med Spas Revenue 26:52

5M ago26:52

26:52

Let’s dish the secret sauce for skyrocketing your skincare sales this summer! If you’re tired of inconsistent sales and want to transform your skincare recommendations from “maybe” to “take my money”, this is a must-listen! I’ll share how to create a holistic skincare selling system that positions your products as essential solutions rather than op…

1
Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina 45:30

6M ago45:30

45:30

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building pro…

1
Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn 44:25

6M ago44:25

44:25

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/scheduleWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Ma…

1
The #1 Trait That Sets Apart the CEO’s Who Succeed 30:05

6M ago30:05

30:05

Gary Vaynerchuck said something that surprised me (coming from him) about what sets apart businesses that win long-term. Honestly, I agree with him, and in this episode, I’m going to share how to develop the common trait top leaders and businesses have that lead to success. In this episode, I share powerful strategies for overcoming hesitation and …

1
Transforming Weight Loss Shots to Premium Programs 18:41

6M ago18:41

18:41

Ready to attract more clients through your doors to help with your weight loss programs? I’m breaking down key points to convert generic weight loss and wellness services into premium branded programs. I also share my own personal experience as a consumer and why I decided to invest in Jenny Blake’s 4-month program. Get ready to embrace the power o…

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Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White 49:56

6M ago49:56

49:56

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how…

1
10 Tips to Beat the Summer Slump and Sell More During Slow Seasons 23:04

6M ago23:04

23:04

Ready for strategies to protect your business from dips in revenue during slower seasons? Whether you have a seasonal dip in clientele like we do in the summer here in Scottsdale, or you just want to take charge of your business flow, this episode is full of tips to make sure you’re not at the mercy of seasonality. You'll learn how to ramp up your …

1
Designing Your Practice's Brand Architecture 29:15

6M ago29:15

29:15

Want to protect yourself from issues that come with employee turnover and stand out amongst your competitors? In this episode, we’re going beyond having a typical brand or business focusing only on having great services. Great services should be the bare minimum! Let’s dive into how to create an intentional brand architecture for your medical pract…

1
Strategies to Attract Your DREAM Premium Clients on Social Media with Taleesa Crawford and Andrea Smith 28:19

7M ago28:19

28:19

Want a social media gameplan that will have premium patients streaming through your doors? Social media experts Taleesa Crawford and Andrea Smith are here to share exactly how to use social media strategically and consistently to attract your dream clients. They shared their proven three step method of planning, prepping and promoting that will ens…

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Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition) 50:36

7M ago50:36

50:36

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 mil…

1
How To Make Millions From Your Menu 10:00

7M ago10:00

10:00

Want to skyrocket your revenue? Let me tell you what we can learn from a sushi restaurant about standing out in a competitive market, delivering a premium luxury experience, and having the profit to match! This sushi restaurant actually does some of the things I teach in my masterclass to create a million dollar menu. It’s time to position your med…

1
Going After Big Goals With Kris Pritchard of Deja You Medical 41:31

8M ago41:31

41:31

Have you been hesitating going all-in on your business vision? In this episode, I chat with Med Spa Advantage member, Kris Pritchard about going after big goals, building a team, expanding locations and going all-in on your vision. Kris is a board-certified Family Nurse Practitioner and the owner of Deja You Medical Aesthetics based in Navarre, Flo…

1
Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch 1:04:41

8M ago1:04:41

1:04:41

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is k…

1
Revenue Generating Teams with Lori Wimmer of Simplified HR 46:03

9M ago46:03

46:03

"My team struggles to sell." "I can't seem to get my staff on the same page." "I'm struggling to keep my staff accountable...or to know even where to start with accountability." "I don't know who to hire next?" If you struggle with any of these questions, you are going to want to grab a notepad and a pen to take notes for my interview with Med Spa …

1
How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow 35:49

9M ago35:49

35:49

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & ef…

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The Psychology of Getting Aesthetics Clients to Choose YOU! 23:25

9M ago23:25

23:25

A Comprehensive Marketing Plan for Med Spas, Dermatologists & Plastic Surgeons (2024). This is part 1 of our series where we cover how med spa customers make purchase decisions and what you can do to attract new clients by positioning your practice as the most attractive option in the market. Want help with better marketing for your med spa or aest…

1
Leveling Up Your Med Spa with Andrea Ramirez 25:54

9M ago25:54

25:54

To get bigger results you sometimes have to start placing bigger bets. In this episode of the podcast, I talk with my client Andrea Ramirez. Andrea owns AME Med Spa just outside of Austin, Texas. She shares how she's been able to make bold investments in her business that have really paid off. She's 4x'd her revenue since the summer time. You're go…

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3 Systems for Rapid Growth 24:08

10M ago24:08

24:08

Growth comes down to the systems you install in your business. Before our clients work with us, many of them rely heavily on the owner's ability to delivery, sell and market. Unfortunately, this is unsunstainable. In this episode, we chat about which 3 systems you need to focus on first for rapid growth. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’…

1
Med Spa Management & Profitability Strategies - Interview with Terri Ross 44:28

10M ago44:28

44:28

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has help…

1
The #1 Thing Our Most Successful Clients Possess 22:45

10M ago22:45

22:45

What is the #1 thing our most successful clients have that helps them create exponential growth in their businesses. We're talking the type of growth that has them: ✔️ Go from $30K months to $200K months in just over a year. ✔️ Hit $300-400K months without overwhelm and craziness. ✔️ Hit $150K months in their first year of business. ✔️ Quickly star…

1
The Psychology Behind Selling Comprehensive Packages 25:35

10M ago25:35

25:35

Today we're talking about the psychology behind selling comprehensive packages rather than customized treatment plans. If you've been on the fence as to WHY comprehensive signature packages is the right strategy for you med spa's menu, then this episode was recorded with you in mind. Enjoy! MENTIONED IN THIS EPISODE: ✔️ If you’re a med spa that off…

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