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Are you a nerd? Then this is the show for you! 'Nerds' can be understood to be a derogatory term, but this show is about giving a voice to those of us who are proudly 'nerdy'. 'Nauti Nerds' is a podcast for business and marketing geeks to learn and share. As a business owner or a keen marketing enthusiast it can feel lonely, especially when everyone in your space seems to be an extrovert and expert at 'attention' grabbing. This show is about taking a break from that for a moment. We want to ...
 
Justin Womack and Andros Sturgeon geek out on the latest marketing trends, technology news, and pop culture happenings. Whether you are interested in internet marketing, influencer marketing, copywriting, or psychological tactics, you are going to love this show. We cover social media, email marketing, online sales funnels, and all things marketing on this show. Support this podcast: https://anchor.fm/marketing-geeks/support
 
A podcast by digital marketing geeks for digital marketing geeks. This series features interviews with some of the best and brightest minds working in marketing and advertising today sharing practical, tactical tips you can use RIGHT NOW to improve your campaigns or shift your overall strategy. Got a question for our "Inside Experts?" We'd love to help. Email dmsf@sharpspring.com and you might hear us answer it on a future episode!Digital Marketing Swipe File is a presentation of SharpSpring Ads
 
Welcome to Two Geeks and A Marketing Podcast We are your hosts, the two geeks, Roger Edwards and Pascal Fintoni, here to keep you up to date with the latest news, tech, content and wisdom from the world of marketing. Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series. Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other vid ...
 
Welcome to Naomi Explains Marketing, the show where I help coaches, consultants, experts, authors, and other associated nerds / geeks / misfits sell the contents of their brains for cash money. I cover the business and marketing concepts that everybody talks about, but nobody ever… explains. Give me less than 10 minutes, and I’ll tell you what you need to know, and what you don’t.
 
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show series
 
The one about ABBA’s comeback, camera techniques, Filmora X and the film Matrix 4 - Resurrections – TG52 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:00 Content Spotlights ROGER: The unexpec…
 
Is SEO dead? Of course not, but it is changing rapidly, and if you haven't looked at SEO and organic search in the last year, you're significantly out of date with the best practices for ranking on Google. Eric Stockton joins with Marcio Santos of Nerd Digital to talk about what's working in SEO today, how to rank on organic, and the fascinating te…
 
We love answering your digital marketing and advertising questions, and this time around, we're talking ad creative with in house expert Sunil Alvarez and our recurring guest expert Jimmy Ellis. What makes an effective digital ad? How much budget should be used for testing? How do you create eye catching ads if you don't have budget for a graphic d…
 
You're a busy business owner so you need your sleep! Are you using blue light blockers? Something a bit different this week. After sharing lots of awesome digital marketing tips with you that you can apply to your business, recently, here's a personal one for you. Head of the Nauti Nerds Tom Jauncey from Nautilus Marketing has had his own fair shar…
 
Ever wish you could pick the brain of a digital marketing expert with over 20 years experience and get an unfiltered batch of piping hot advice? Your wish has been granted! In today's episode, Chuck Ellis sits down with digital marketing master Jimmy Ellis (no relation) to answer your questions about B2B marketing going direct to customer, the best…
 
We all know COVID has impacted business and ecommerce… but to what extent? In this episode of Digital Marketing Swipe File, Eric welcomes Brian Gioia, Director of Product Strategy and Ecommerce at Scrum50, to talk about how the COVID-19 pandemic is shaping D2C and ecommerce marketing in Q4 of 2021. Tune in to learn Brian’s predictions of what to ex…
 
Do you keep your customers up to date with regular emails? You answered no, didn't you? Oh no! We need to sort you out! Don't worry. You're not alone. This is a very commonly overlooked aspect of marketing for a lot of businesses. Thankfully, the Nauti Nerds can walk you through why you absolutely need to get moving on your next email marketing cam…
 
The one about the language of marketing, DJI Pocket 2 gimble camera, Rode mics and The Tomorrow War – TG51 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:26 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:27 Content Spotlights ROGER: The langu…
 
Are you a small business owner that wants to be profitable and scale effectively? This episode is for you! In this episode of Digital Marketing Swipe File, Eric welcomes John Jantsch, Founder & President of Duct Tape Marketing, to talk about his approach to overcoming challenges in small business marketing, along with what has changed in marketing …
 
Why is affiliate marketing so trendy right now? In this episode of Digital Marketing Swipe File, Eric welcomes Jamie Birch, CEO of JEBCommerce, to talk about affiliate marketing and leadership, giving insight into how he works with companies to execute powerful affiliate marketing strategies that deliver results. Jamie candidly speaks on the top mi…
 
Are you one of those people who's boosting your Facebook posts to get more engagement? In this episode, the Nauti Nerds walk you through why you absolutely need to STOP doing that! Honestly, no one can blame you. It's tempting. Facebook make it so easy to boost a post, and make all the promises in the world about how you can get your content in fro…
 
In this episode of Digital Marketing Swipe File, Eric welcomes Toccara Karizma, CEO of Karizma Marketing, to offer expert insights on marketing for ecommerce brands, updating you on what’s happening right now for D2C brands regarding mobile, the shift to iOS 14.5, and more. Toccara highlights how to ensure your marketing tactics create powerful out…
 
Research is the key to improving your marketing strategies, building campaigns, and learning about your customers… as well as solving all your business problems, big and small! In this episode of Digital Marketing Swipe File, Todd Lebo, Eric Stockton, and Adam Lapp discuss the findings of their research on B2B retargeting in 2021. You’ll learn what…
 
Who's coming to your website? And how long are they staying there? The Nauti Nerds explain the importance of your analytics! Websites need love. Not only do they require regular updating for the sake of your SEO, but you should also be looking into the 'back end' of things too! Are you frequently checking your Google Analytics page? Did you just sa…
 
What is content marketing and why should you be doing it? In this episode of Digital Marketing Swipe File, Eric welcomes Koertni Adams, Senior Content Marketing Manager at SparkPost, to share advice and tips for creating a content marketing team and her best advice for progressing in your career as a new content marketer or copywriter. Eric and Koe…
 
Want to drive more sales and get more bang out of your marketing budget? In part 2 of our series on addressing the challenges and questions digital marketers ask most, Eric welcomes Mike Eltzroth and John Pannabaker to talk about the challenges advertisers are facing in 2021 and the best tips and advice for marketers that will increase the efficien…
 
"You don't need a degree to look after someone's SEO! Our nerds are chosen based on ability not education!" It's time for taking on some new Nauti Nerds! As the business has grown, so has our need to get more nerds on deck! We've been working with previous guest Harry at HM Staffing on the recruitment aspect of the Nauti Nerds team. During the proc…
 
Are you reaching your potential as a marketer? In this episode of Digital Marketing Swipe File, Eric welcomes Shiv Gupta, Managing Partner at U of Digital, to talk about current trends in adtech, mergers and acquisitions, and performance ad networks in marketing. Listen in to learn Shiv’s best tactics for defining compensation and incentive plans, …
 
Everybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right. How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll expl…
 
Everybody talks about “calls to action”, but what does that actually MEAN? In today’s episode, I’ll explain what a call to action is, what it includes, and debunk three big myths making things harder for everybody. Do you always need a call to action? How many are you allowed to have? And what does Braveheart have to do with this? All this, and mor…
 
Having trouble building an audience for your brand? In this episode of Digital Marketing Swipe File, Chuck welcomes Sunil Alvarez to answer some of your top questions on building an audience for your digital advertising campaigns. He talks about how to increase traffic to your website if you’re a startup, how many cookie visitors you need to run a …
 
Have you got a company looking after your SEO? Don't assume they're doing it properly. We talk to someone who was burned by the people handling their SEO!! In this episode of Nauti Nerds we talk to Kate Ibbotson from A Tidy Mind. We think this episode will be particularly interesting. The reason? Well, not only is it all about running a small busin…
 
How do you stay relevant as an online business in 2021? In this episode of Digital Marketing Swipe File, Eric welcomes Drew Rivera, Marketing Manager at Dultmeier Sales, to talk about how to keep your brand relevant during the age of rapid digitalization. He details his marketing approach as a marketing manager of a century-old B2B company, includi…
 
SharpSpring Ads is giving away $1M in FREE advertising and FREE AI! We will match up to $5,000 in Ad Spend to Qualified Advertisers: https://www.perfectaudience.com/match Digital Marketing Swipe File is a production of SharpSpring Ads. Mobile, Web & Facebook Retargeting Done Right. Bring all your retargeting advertising together into one powerful a…
 
How can publishers better advertise their content? In this episode of Digital Marketing Swipe File, Eric Stockton and Jalali Hartman talk about SharpSpring Ads’ new offering for publishers, explaining why a publisher would use SharpSpring Ads, what this solution looks like, and how it works. Eric and Jalali also highlight a few statistics and patte…
 
Are you planning on building your own website to promote your business? Nope! Thank the lord the Nauti Nerds are here to help you doing a TERRIBLE job!! Let's face it, with so many options available to quickly and easily build a website using ready made templates, and all for a low monthly fee, it's not surprising so many go the DIY route! Companie…
 
Why and how does retargeting work? How much data is enough before starting a retargeting campaign on Facebook? What channels besides email can I use to increase free marketing conversions? What are some best practices for exclusion-based audiences? In this 2nd installment of our two part series on retargeting beyond Google and Facebook, Eric Stockt…
 
Film Marketing Special with Mike Leeder, casting director and film producer – TG50 To celebrate our 1 year of podcasting we are joined by Mike Leeder from Hong Kong, we talk about the high and lows of film production and the many lessons for all content creators out there. And yes, we do ask him about his involvement with many film productions incl…
 
Why and how does retargeting work? In this episode of Digital Marketing Swipe File, Eric Stockton, Jalali Hartman, Todd Lebo, and special guest Andrew Flicker discuss retargeting tactics beyond Google and Facebook. Tune in to gain insight into what happens when companies are more strategic and aggressive with their marketing spend, the impact of re…
 
Are you using Facebook ads to advertise your business? Stop!! The Nauti Nerds are here to help you stop wasting your money! One of the easiest things in the world to do when it comes to your paid social, is to pop a few quid on to Facebook, and boost a post. But that is not the most sensible use of your money. There are a few reasons why you should…
 
Everybody talks about “conversion”, but what does it actually MEAN? In today’s episode, I’ll explain conversion, conversion rates, and whether or not you, in your business, even need to care. How do we measure conversion? DO we even measure conversion? Should we be measuring anything else? All this, and more, will be revealed. Give me less than 10 …
 
What is marketing attribution and how does it benefit your business? In this episode of Digital Marketing Swipe File, Eric welcomes Jimmy Ellis and Sunil Alvarez to discuss the basics of marketing attribution in both B2B and B2C companies. Tune in to gain insight into figuring out the ROI on your content marketing and production, allocating and jus…
 
Everybody talks about your “marketing strategy”, but what does it actually MEAN? In today’s episode, I’ll tell you what a marketing strategy is, how it relates to your business goals, and most importantly, how we come up with them. Are marketing strategies different from other strategies? How do we get to the Royal York Hotel? And what should you d…
 
Everybody talks about your “offer”, but what does it actually MEAN? In today’s episode, I explain the difference between a product or service and an offer, and the three potential components of an offer - deliverable, price, and timing. What do you look at if your offer’s not converting? How do you increase perceived value when you’re offering inta…
 
Why does branding matter? In this episode of Digital Marketing Swipe File, Eric welcomes Herb Jones, D2C Growth Marketer and CMO of Fracture, to break down how to use branding and retargeting for long-term growth, highlighting the powerful impacts branding has on all aspects of a company. Tune in to gain insight into Herb’s role as a Chief Marketin…
 
How important are landing pages for your website and your marketing plan for your business? When most people think of landing pages, they think of the home page of their website. But if that's the only page you're putting out to the world, you might be underserving your marketing strategy and overall SEO. In this episode, Tom Jauncey from Nautilus …
 
Everybody talks about your “target customer”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about ideal clients, most likely buyers, and who to focus on so you don’t exhaust yourself searching for both. Why would you try to search for anyone OTHER than ideal clients and the most likely buyers? All this, and…
 
Everybody talks about your “USP”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about why we even have this term, whether or not you need to have one, and a brief foray into toothpaste that fits into your purse. What is a USP, and do you, personally, need one? All this, and more, will be revealed. Give me l…
 
Everybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow. What does Old MacNamara’s cow have to do with anything? All this, and more, will be revealed. Give me less than 10 minutes, and I’ll ex…
 
The one about celebrating 1 year of podcasting and unleashing our blooper reel – TG49.5 In this special episode running up to Episode 50, Roger and Pascal take some time to celebrate and review 1 year of podcasting. They talk about the format of the show and the segments and give us some hints about the future. And they discuss their favourite film…
 
Have you sorted out your Google My Business page yet? What do you mean, "is it worth it?" Oh yes! And in this episode, head of the 'nerds' Tom Jauncey from Nautilus Marketing talks you through all the benefits of having a well thought-out Google My Business page. New to the podcast? You can catch all previous episodes here. Please do click whicheve…
 
Marketing isn’t effective without customer retention and engagement. In this episode of Digital Marketing Swipe File, Eric welcomes Roger Michalski, Vice President and Group Publisher at Eagle Financial Publications, to break down the best way to build confidence and trust with your ideal customers. Tune in to gain insight into the evolution of dir…
 
The one about skills for the future of work, Lego, Wine apps, Glideapps and Skyfall – TG49 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:38 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:11:38 Content Spotlights ROGER: Want to Display Your Acti…
 
In this episode, Eric sits down with direct-to-customer expert Doug Brames to talk about Dougs years of experience in branding and marketing for some of the largest brands in business. (You've definitely seen something Doug has worked on at some point in your life.) Doug talks about the strategies the big brands use and how you can scale them down …
 
What is marketing attribution and how can it benefit your business? In this episode of Digital Marketing Swipe File, Eric welcomes Jack Porter Smith, Co-Founder and Managing Director of WSI Paid Search, to talk about how to stop wasting money on paid search advertising. Jack breaks down his approach to programmatic campaigns, display ads, retargeti…
 
Do you have a good (online) reputation? How's your reputation online? We don't mean your conduct on social media. We're not interested in your shenanigans in the DMs... We're only interested in how you carry yourself as a brand! Is your business rated and reviewed fairly on the internet? In this episode, 'head of the nerds' Tom Jauncey from Nautilu…
 
The one about remote working, 6 questions that build a story and 10 Cloverfield Lane – TG48 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:22 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:10:32 Content Spotlights ROGER: The problem isn’t remote…
 
Content creation is the name of the game when it comes to marketing in 2021. In this episode of Digital Marketing Swipe File, Eric welcomes Daniel Burstein, Senior Director of Content & Marketing at MECLABS Institute, to break down what marketers should know about content marketing in 2021, especially for B2B SaaS companies. Tune in to gain insight…
 
Shall we bring you up to (website page) speed? Does your website take ages to load? Are you getting bad results every time you run it through a speed test? In this episode, head of all 'Nauti nerds' Tom Jauncey talks you through the process of making sure your page loads more quickly than your rivals'! There a number of things you can do to pick up…
 
The one about mobile phone filmmaking, Twitter new Ticketed Spaces and the film Yesterday – TG47 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:01:39 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:12:33 Content Spotlights ROGER: How To Make EPIC iP…
 
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