最高の Marketing Espresso ポッドキャスト (2025)

1
Is LinkedIn the social media saviour 7:27

4d ago7:27

7:27

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming th…

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Il design di Shrek 5 è stato bocciato 🙂‍↔️ 23:25

6d ago23:25

23:25

Che cos’è successo questa settimana? Arriva Shrek 5, ma il design dei personaggi è bocciato LEGO celebra la Fontana di Trevi con un modello super Pavesini e la sua “sfilata della leggerezza” alla MFW La Zecca di Stato e la moneta contro la violenza sulle donne Sono state presentate le nuove emoji Apple Chiude Foodspring, l'azienda specializzata in …

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The Hidden LinkedIn Goldmine You’re Ignoring 15:58

7d ago15:58

15:58

Send us a text Think LinkedIn is just for job seekers? Think again. In this episode, I uncover a massively underused LinkedIn strategy that can generate leads for coaches, consultants, solopreneurs, and online businesses—without needing to post daily or fight the algorithm. 🔹 Why most people use LinkedIn wrong 🔹 The hidden lead generation strategy …

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Streamlining the user journey - the power of voice of customer research with Suzanne Reilley 31:00

6d ago31:00

31:00

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators. We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting cus…

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The most basic mistakes I see in marketing 10:40

11d ago10:40

10:40

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track... But regardless of the type of business, the industry, their service there are key things that always rear their head. In this ep I dive in…

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Duolingo fa scuola di comunicazione con la sua mascotte 🦉 22:07

13d ago22:07

22:07

Che cos’è successo questa settimana? La mascotte di Duolingo è resuscitata. Dude trasforma dei graffiti sui muri in un font. LEGO e Formula 1 con una partnership per il 75º anniversario della F1. Cosa c'è dietro la comunicazione di Trump? Amazon presenta Alexa Plus, la sua nuova IA generativa. Dopo 22 anni, Microsoft ha deciso di chiudere Skype. 💡 …

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Social Media DMS with Katrina Collins 18:44

13d ago18:44

18:44

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-passive strategies …

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Do I still need content marketing? 7:36

18d ago7:36

7:36

What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of quality versus …

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Live training recording: Simple Ways to Get Leads from LinkedIn Without Content, Ads, or Cold Calling 1:37:42

18d ago1:37:42

1:37:42

Send us a text In this episode I'm sharing with you an audio version of a recent live training that I did for my email list. I'm really conscious that a lot of people who listen to the podcast on on the email list and haven't had a chance to come along and join us. So sharing this recording here hoping you find value in it. If you want to take adva…

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Nike e SKIMS lanciano un nuovo brand 🏃🏼‍♀️ 26:00

20d ago26:00

26:00

Che cos’è successo questa settimana? Serenis parla una lingua incomprensibile nel nuovo spot tv. Nike lancia nikeSKIMS in partnership con Kim Kardashian. Instagram introduce il tasto "Non mi piace" ai commenti. Amazon apre a Milano il primo negozio fisico in Italia. Per i 50 anni di Mulino Bianco ci sono tantissime iniziative. Zara apre Zara SKI un…

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Why Your Website Deserves More Love Than Social Media with Zoe Scott 28:57

20d ago28:57

28:57

Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a…

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When was the last time you reviewed your customer journey? 7:24

25d ago7:24

7:24

The customer journey - one of the most important and most overlooked parts of your marketing strategy! So today I am delving into the importance of focusing on the customer journey over other marketing efforts. Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email mar…

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Perché la Gen Z viene licenziata? 👾 35:41

27d ago35:41

35:41

La Gen Z si sta scontrando con un sistema di lavoro che li considera problematici, sfaticati e poco produttivi. Per questo scattano i licenziamenti. Ma cosa c'è dietro questo macro-trend? Abbiamo analizzato la tematica partendo da una ricerca di Intelligent. Puoi guardare la puntata video su YouTube. QUI 👈🏻 💡 Interessato ad una consulenza in ambito…

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Maximise Your Marketing Impact with Expert PR Strategies with Lexy Mann 33:56

27d ago33:56

33:56

In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics. Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration o…

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Overcoming Instagram Imposter 9:09

1M ago9:09

9:09

If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone. In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insights from my wo…

1
Lo shadowban su Instagram non esiste 👻 24:57

1M ago24:57

24:57

Che cos’è successo questa settimana? Lo shadowban non esiste, lo dice Instagram. NIGO è il nuovo direttore creativo di FamilyMart. Nike ritorna al Superbowl dopo 27 anni con un nuovo spot. Kellogg's e la campagna OOH con il Gallo Cornelius. Google limita le politiche di diversità, equità e inclusione. "A colazione con Tony Effe e Ruben" è l'ultima …

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Find Your Perfect Marketing Fit with Stephanie Brown 20:12

1M ago20:12

20:12

In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job. Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster. Stephanie shares her extensive experience in marketing for top-tier brands like Nike …

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How do I set realistic benchmarks for marketing 9:01

1M ago9:01

9:01

Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks? Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific c…

1
Nike ha bandito le Air Jordan ⛔️ 24:36

1M ago24:36

24:36

Che cos’è successo questa settimana? Nike ha bandito le Air Jordan. Bob Sinclar ha creato hype con una fake chirurgia plastica. Puoi cenare da IKEA a San Valentino per 25 euro. Instagram migliora le metriche dei reel. Clara apre la "Farmacia dell'amore" a Sanremo. Balenciaga ha regalato una console portatile con Snake. Puoi guardare la puntata vide…

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The money stuff: How brokers add value to their clients with Ellie Osborn 21:21

1M ago21:21

21:21

Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets! In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, managing cash flow…

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Setting your marketing up for success 6:24

2M ago6:24

6:24

What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success? Well I hate to say it, but it's the boring stuff... Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you wan…

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Niente più scritte nei Baci Perugina per San Valentino 💝 24:08

2M ago24:08

24:08

Che cos’è successo questa settimana? • I cartigli di Baci Perugina diventano anche audio. • Mosseri svela i signals più importanti di IG. • LEGO e One Piece con una nuova serie di set da costruzione. • IKEA fa l'Harlem Shake dopo 12 anni per promuovere il suo programma fedeltà. • Dopo il fallimento del 2010 ritornano i Diddl. • Il marketing di Ange…

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The Healthy Hustle with Nicky and Ness 32:42

2M ago32:42

32:42

In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness. Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work! Nicky and Ness are seasoned business leaders and coache…

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The Start, Stop, Continue method when it comes to marketing 6:14

2M ago6:14

6:14

When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.) Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method' This method helps align marketing efforts with business goals and t…

1
Il ban di Tik Tok è durato solo mezza giornata 🤔 24:10

2M ago24:10

24:10

Che cos’è successo questa settimana? • Il ban di Tik Tok in USA è durato solo mezza giornata. • Netflix lancia una campagna provocatoria per la serie tv ACAB • Gli Australian Open di Melbourne trovano un modo geniale per trasmettere i match • LeCoq Sportif dichiara bancarotta • Settima pazza per Instagram con tantissimi aggiornamenti. Puoi guardar…

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Do your goals scare you? With Sari-Elle Kraemer 49:50

2M ago49:50

49:50

In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success. Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yo…

1
Welcome to 2025 35:59

2M ago35:59

35:59

We're back!!! It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year. This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs. If you’re seriou…

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Come cambierà Instagram senza il fact checking? ✅ 23:56

2M ago23:56

23:56

Che cos’è successo questa settimana? Nike dedica una linea d'abbigliamento a Kobe Bryant Sky ha lanciato la serie TV su Mussolini con uno spot a rete unificate Nintendo e LEGO insieme per una console portatile fatta di mattoncini Meta rivoluziona le sue piattaforme con l'addio al fact-checking McDonald's celebra i 30 anni di Evangelion con un …

1
I 7 social media trend del 2025 🔮 40:11

2M ago40:11

40:11

I trend, in brevissimo: I social media saranno usati come momenti di evasione e leggerezza; Il nostalgia marketing e i Millennials saranno un valore aggiunto; #Nofilteraddicted: ormai le persone vogliono l’autenticità; Saremo tutti ancora più attenti al consumo consapevole; Il social listening e i microdati saranno una miniera d’oro; Le persone vog…

1
Le campagne di Natale funzionano sempre (o quasi) 🎅 36:20

3M ago36:20

36:20

Parliamo delle campagne più belle (e non solo) di Natale 🤶🏻🧑‍🎄 Ma perché ci colpiscono sempre? Emozione e nostalgia: le campagne natalizie evocano sentimenti di famiglia, gioia e tradizione, creando un legame emotivo con il pubblico. Storytelling coinvolgente: i brand raccontano storie che scaldano il cuore, trasformando semplici pubblicità in mome…

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Marracash fa marketing senza un piano marketing 🫧 Le Galatine diventano un gelato 🍦 22:33

3M ago22:33

22:33

Che cos’è successo questa settimana? Il non marketing dell’ultimo album di Marracash Trial reel, ora è ufficiale il nuovo aggiornamento IG Le caramelle Galatine diventano anche gelato Il ritorno dell'analogico, Kodak deve potenziare la fabbrica di rullini fotografici Il ritorno dell'analogico, Kodak deve potenziare la fabbrica di rullini fotografic…

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Rounding out 2024, my predictions for 2025 22:26

3M ago22:26

22:26

It's the last episode for 2024!! How did we get here so quickly? It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead! Major trends I saw this year? The shifting from digital to real-world connections, personalized email marketing, and brand authen…

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Planning & staying accountable with Michelle Broadbent 31:29

3M ago31:29

31:29

Do you think of planning and roll your eyes? Or maybe you think of planning and get so excited to get paper and coloured pens at the ready! Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.) Whether you…

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Mc Donald's e Netflix insieme per Squid Game 🐙 Kfc lancia il suo Tamagotchi 👾 22:29

3M ago22:29

22:29

Che cos’è successo questa settimana? Brain Rot è la parola dell'anno secondo l'Oxford University KFC lancia Eduardochi: il Tamagotchi ispirato a un cosciotto di pollo Zevia prende in giro la campagna di Coca-Cola e l’uso massivo dell’AI. McDonald's e Netflix insieme per Squid Game TikTok vieta alcuni filtri beauty ai minori di 18 anni Campagna WeRo…

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What is omnichannel marketing, and how can I implement it? 6:46

3M ago6:46

6:46

No doubt you've heard of this term, but what does it actually mean? Charged up by two coffees in this episode I'll discuss the concept and how to integrate omni channel marketing into your strategy. Omni-channel marketing is essentially strategic marketing, involving the use of multiple channels to reach the ideal client. But when it comes to using…

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Mc Donald's sceglie il Grinch per i Winter Days ❄️ Lo spot di Apple per Natale è di un'emozione unica ✨ 26:49

3M ago26:49

26:49

Che cos’è successo questa settimana? McDonald’s sceglie il Grinch come testimonial dei Winter Days. Lo spot di Natale di Apple, “Heartstrings”, ha uno storytelling unico. GameStop, celebre catena di gaming, chiude in Italia. Bialetti e Netflix lanciano una capsule collection a tema Squid Game. L’Australia ha vietato i social media ai minori di 16 a…

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Understanding Your Market: The Power of Archetypes in Business with Ros Cardinal 17:54

3M ago17:54

17:54

How does understanding your customer and their profile help you with your marketing? In this episode of Marketing Espresso, I'm welcoming back Ros Cardinal to delve deeper into the Women's Leadership Archetypes. We're chatting how understanding these archetypes can enhance marketing strategies, improve sales approaches, and foster better customer r…

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The 30-Minute Marketing Ritual: Effortless Content Creation 15:26

3M ago15:26

15:26

Send us a text Episode Summary: In this episode of Kaffeen Espresso, Charlotte shares an exclusive strategy previously reserved for her high-tier clients: the 30-Minute Marketing Ritual. Learn how to generate impactful content consistently without falling into the trap of perfectionism or burnout. Whether you’re looking to create emails, LinkedIn n…

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What would you suggest as the best way to use community fans to help spread the word 6:40

4M ago6:40

6:40

Yep it's not a secret, word of mouth marketing is powerful... So powerful I know many businesses that have built hugely successful and profitable businesses using JUST this marketing technique. So how do we supercharge it? Well have a listen and find out! But for a sneak peak I am going to talk about... The importance of nurturing relationships How…

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Whatsapp trascriverà i vocali 🗣️ Instagram ti permetterà il reset dell'algoritmo 🔄 24:18

4M ago24:18

24:18

Che cos’è successo questa settimana? Jaguar non cambia solo il logo, ma tutta la sua brand identity. Instagram permetterà il reset dell'algoritmo per personalizzare l’esperienza dei contenuti in base ai tuoi interessi attuali, ripartendo quindi da zero. Il gioco del momento è GCC Pokémon Pocket candidato ai The Game Awards 2024. Whatsapp introduce …

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Unlocking Confident Communication with Leesa Shannon 23:25

4M ago23:25

23:25

Are you guilty of thinking you can communicate because you can well, talk? Communication is something I think most people will say is important to them, but are you aware of how your communication could actually be limiting your success, what have you done to work on your communication? Well, I have communication expert Leesa Shannon back on the po…

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Your Holiday Marketing reminder 8:14

4M ago8:14

8:14

Without fail my annual don't forget to market over the holiday period episode hits your ears... Don't forget not EVERYONE shuts down over Christmas, also we don't want all your hard work from the rest of the year to be lost. So how do we market during a time when we know engagement is down (not gone completely) and we ourselves might be away? Here …

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Instagram cambia le storie in evidenza 😭 Barilla lancia una pasta a tema natalizio ❄️ 27:27

4M ago27:27

27:27

Che cos’è successo questa settimana? Barilla lancia un nuovo formato di pasta a forma di fiocco di neve. Iniziativa Coop contro la violenza contro le donne sui suoi packaging e il podcast in collab. con Differenza Donna Ti saresti mai aspettato Undertaker come testimonial del Genoa per l'annuncio di una sua maglia? ‘Tutti si stanno cancellando da T…

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Unlocking Email Marketing Secrets for E-commerce Success with Dan Nikas 22:55

4M ago22:55

22:55

We don't talk e-commerce often on this poddy, so it's great to have Dan Nikas, an expert in meta advertising and email marketing for e-commerce join me. Email marketing is hugely important to the success of any campaign - but even more important when it comes to e-commerce, and the stats prove it! Dan is sharing with us his innovative strategies th…

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3 Simple Ways to Get Leads from LinkedIn Without Content or Ads 1:05:15

4M ago1:05:15

1:05:15

Send us a text Welcome back to Kaffeen Espresso! This episode is a special replay of our live training held on Thursday, 14th November 2024. If you’re ready to transform your approach to LinkedIn and learn how to get leads without relying on content or ads, this session is packed with practical, actionable insights. Key Links and Deadlines: • Watch…

1
Il Brand Activism non funziona più? 🏳️‍🌈 29:22

4M ago29:22

29:22

Molti brand stiano ridimensionando il loro impegno su diversità e inclusione 🌈 Dal 2017, tanti brand hanno iniziato a schierarsi su questioni sociali e diritti civili. Negli ultimi mesi, però, si vede un’inversione di marcia: sempre più brand stanno mettendo un freno all’attivismo, creando un effetto domino. Che futuro ci aspetta? 🔮 💡 Interessato a…

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From Pages to Trust: Leveraging Books and Storytelling to Build Authority and Client Relationships with Alex Smith 55:11

4M ago55:11

55:11

Send us a text In this episode, we’re joined by Alex M.H. Smith, founder of Basic Arts, who shares his unconventional path to establishing authority in his field. Alex has used his book, No Bullsh*t Strategy, as a key part of his new business strategy, giving him a strong platform to reach clients and engage them in fresh ways. I came across Alex w…

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What content should I create for my audience? 9:29

4M ago9:29

9:29

How do you best create content for your audience... You ask them what content resonates with your audience by asking and listening to them. There is this little old thing we used to do in Marketing called... research. Use feedback from your current, previous, or ideal client to identify their needs and their interests. Through conversations and str…

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La nuova serie degli 883 è un'ondata di nostalgia 😭 Lego presenta la sua campagna natalizia 🎄 20:33

4M ago20:33

20:33

Che cos’è successo questa settimana? Arriva l'albero Lego a Milano Attivazione di Netflix per Lidia Poet Ikea apre a Londra il primo ristorante su strada ‘Hanno ucciso l’uomo ragno’, la serie rilancia gli 883. E le canzoni tornano in classifica Da oggi si può comprare l'aria del lago di Como chiusa in un barattolo Disponibile al pre-order le agende…

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Lifecycle Marketing with Suzanne Reilley 35:37

4M ago35:37

35:37

Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it. However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer. It's refreshing to si…

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